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Posted by bryanbraun 10/25/2024

Before you buy a domain name, first check to see if it's haunted(www.bryanbraun.com)
936 points | 188 commentspage 2
snowwrestler 10/26/2024|
> It wasn’t until I had redirected all of my musicboxfun.com traffic to musicbox.fun that I noticed that something wasn’t right: my web traffic from organic search dropped to zero.

Some practical advice here: do not change your canonical domain[1] name unless you really really have to.

If he had just set his fun new domain to redirect to the existing domain, instead of making the new domain the canonical, it likely would have had no negative effect.

I’m not saying this is how things should work. But the practical reality is that your domain name is like a Social Security number: it’s the basis for assigning a type of reputation score, even though it was not intended to do that originally.

[1] The domain at which your web pages finally load, after all redirects have completed.

viraptor 10/26/2024||
I've had an opposite experience. One domain I bought was used for an entirely different purpose in the past, which got linked on a Wikipedia article in references. This gives me some good link juice and at least matches the geo area of the previous business. Since it's an extremely niche entry and low on the list of references, I decided to be slightly naughty and not touch it for a couple of years. Not sure what's the opposite of haunted in this case, but it was just as surprising.
alentred 10/26/2024|
Enchanted?
anonzzzies 10/26/2024||
I have a lot of sites (all saas) and more and more people send me cease and desists and lawyer threats because they go to google, enter 'something' that's remotely phonetically similar to a domain I run and then click on my site. They paid on some site that sounds a LITTLE bit (if you squint) like my domain and now they are scammed and want to sue me. Now I understand scammers do this as well, but I had actually someone turn up at our office (which is my business partner his home) with bank receipts with a really not so similar name, however if you type it in google we pop up first even though our businesses are not at all related.
praptak 10/26/2024||
"Ideally, search engine algorithms would give new domain owners a fresh start."

I don't think it's possible to fix this problem without also helping bad actors. Maybe it's a problem that just isn't worth fixing. Just don't buy preexisting domains unless it's a project big enough to justify the necessary cost of due diligence.

matheusmoreira 10/26/2024||
Then help them. If a few bad actors is the price of a free internet, so be it. I'd rather deal with those than have a whitelisted internet where you need permission to start a website.
lukan 10/26/2024|||
"Maybe it's a problem that just isn't worth fixing."

There is a finite amount of short, memorisable names.

6031769 10/26/2024||
But also an ever-increasing number of TLDs under which to register them.
barryrandall 10/29/2024||
But only .com actually matters.
xp84 10/26/2024||
The really bad actors just buy and discard new domains daily and silly blacklisting techniques are powerless to prevent that. I don’t think they renew and come back to try to use their domains years later.
evilotto 10/26/2024||
This happens with physical addresses too, for similar reasons. The ABC (Alcoholic Beverages Commision) tracks complaints against physical addresses, and too many violations will get an address banned from permits. Then a new owner comes in with a new business and gets mysteriously denied for a liquor license, even years later.
AStonesThrow 10/26/2024|
It is customary to revoke the right of a business to name itself if there were too many violations.

If you've ever gone to a nightclub or bar which has no name, only its street address number, that's what has happened there.

kortilla 10/26/2024|||
How can a business function without a name? So much tax paperwork requires a name. Is it just a sole proprietor that files everything under the owners name?
AStonesThrow 10/26/2024||
It has a name, but that name cannot be different from the address, like "The 1415 Club" on 1415 Main St.
rvba 10/27/2024|||
Sounds like a very stupid custom
superkuh 10/26/2024||
For running a mail server every new domain is haunted.
tonyarkles 10/26/2024||
And cloud server IP…
account42 10/28/2024||
Not really an issue on the same scale because it resolves itself once the domain registration has aged a bit. IP reputation is stickier.
moribunda 10/26/2024||
Basic SEO stuff, you have marketplaces that check history, you have domain search engines aggregating data from multiple sources - not only ahrefs.

Checking web archive is a basic operation to test if site was hosting anything fishy - not only pirated stuff or porn - often websites has been hacked and changed into link farms or simply were bought on aftermarket simply to use it's SEO value to pass the strength to other domains.

Anyways good point regarding email filters.

bebrbrhrj 10/26/2024||
Interesting. Domain as a unit of trust makes sense until it doesn't. Buying a second hand domain is like a second hand car. But you may not know it is second hand!

I think the mistake here is the redirect old to new. That is always risky so only do it if deseprate. In this case I would have done the redirect from new to old. Then just use the new as a vanity url.

account42 10/28/2024|
> Buying a second hand domain is like a second hand car.

I have never hear of anyone being denied business because their car has a bad reputation from a previous owner.

bagpuss 10/26/2024||
one other thing i would suggest is to set up a catch-all email for the domain and see what gets sent to it, sometimes you can access accounts associated with the domain, socials etc
meowster 10/26/2024||
I have an interesting 3-letter.net

I set up a catch-all for personal use and wasn't expecting to get flooded with emails.

I was getting business emails, people trying to send money by Zelle, etc.

I was kind of hoping to get something good that I could take action on in the market, so I left it on for a little bit, but then I felt bad that people's emails were not getting answered (at least bouncing), so I turned off the catch-all. Oh well.

e40 10/26/2024||
I do that and get the occasional account signup. I also ban addresses that fet sent spam, which happens more than the account signups.
8bitme 10/26/2024|
This sort of thing is also an issue for phone numbers, some other company could have used your new number for robocalls and gotten it spam blocked on Truecaller and similar services.
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