Posted by trevin 3 days ago
I might resell my house or my car but my PC is a like looking into a rainbow supernova. My clothes have patterns and prints that weren't even technically possible 100 years ago. I can go buy paint for my walls at any hardware store that would cost a fortune during the renaissance. I can print any artwork I want at home at amazing quality or pay a little more for an even better pro print. I've got a number of screens in my house that can reproduce more colors than I can differentiate.
The world is more colorful than ever, I don't think we have to point to the tired car examples or temporary trends in home decoration or filmmaking and claim something's missing.
There are other factors with car colour:
- Visibility: white and yellow are more visible and get a premium discount.
- Fleet ownership: which mostly means white.
The amount of grey manufactured at the moment is interesting as they attract a higher premium because they are basically the same colour as the road. Black is also deemed less visible.
Movies: Movies descended from live theater, which was not realistic by definition, so things had to be attention-getting in order to draw people into the reality of the story, including use of color. Older movies, and older colorful movies, were closer to that tradition and therefore kept some of that impressionism, which faded as "realism" became the thing to do in movies.
Cars: Searching online I found this chart: https://www.reddit.com/media?url=https%3A%2F%2Fexternal-prev... - and ... it seems that people stopped buying green and purple cars and are buying black, white, and silver instead, with red/burgundy varying somewhat over time. A paragraph here - https://www.colorwithleo.com/why-isnt-green-a-popular-car-co... - provides something insightful:
"Historical Perceptions of Green Cars
For many decades, green was seen as an unappealing and sometimes odd choice for vehicle color. Back in the 1950s and 1960s, green was associated with military and industrial vehicles, which didn’t make it an attractive option for personal cars. The green paints used on older vehicles also tended to fade and discolor over time, giving the color a reputation for looking worn and dated. This perception lingered for many years, and made consumers wary of choosing green for their own cars."
But not sure how true that is and not sure it would apply to the 90's--the starting time that the chart covers. I really don't remember anyone in the 90's having a green car at all, to be honest.
Logos: Company logos have been getting simpler for a long time, almost to the point where it's pretty much it's the brand name in a specific font in most cases. I recall reading about an "anti-branding" trend in logo design - https://shapesofidentity.substack.com/p/the-rise-of-anti-bra... - and that's because of lowered trust in brands overall - which is true. Brands aren't worth a damn if they can be bought and sold and the company beneath them change without notice.
This is driven in part by a shift towards mobile screens and the compression in visual space. Even on the desktop the favicon has an influence with this deconstruction.
Because buying anything not in the standard white/black/corporate gray is easily an extra thousand euros on top of the car price. Red is still sometimes offered as standard color.
Just checked. I drive a Mazda CX-30. In Sweden literally anything that is not white is 500 to 1000 euro extra: https://www.mazda.se/bygg-din-mazda/MAZDA%20CX-30/5WGN/# skip to Exteriörlack (exterior color).
Go back and look at 80s, 90s movies and compare to 2024 movies and the 2024 movies have way more color. Except a few examples here and there that are stylized or graded that way intentionally, but those are few and far between in my experience.
Like go look at mainstream stuff like marvel movies. Those are all way more colorful than basically any movie from the 70s-2000.
Look at modern Asian cities. Beijing is rather grey in daytime, but at night, there's colored lighting. Shenzhen, where LEDs are made, has reached insane levels of lighting effects at night. Not only do most of the skyscrapers have animated lighting effects, the effects are coordinated across the whole downtown area. Then there are frequent drone shows.
American cars are now coming stock with lighting effects previously seen on lowriders.