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Posted by mfkhalil 4/3/2025

Search could be so much better. And I don't mean chatbots with web access(www.matterrank.ai)
61 points | 61 comments
maximumgeek 4/3/2025|
This is just an ad without any context?

Search could be better? Yes, yes it could.

I search for words, can even indicate I want search results with a keyword included and it will be ignored. And then I have to sift between what is the search result, and what is an ad.

And if I get another quora answer....

But, this post? it was a waste. We do some hand wavy stuff, come try us.

mfkhalil 4/3/2025||
Fair point, I probably should have provided more context in the post.

MatterRank uses LLMs to rank pages based on criteria you provide it with, not SEO tricks. It’s not meant to replace Google, but helps when you're looking for something specific and don't want to wade through tons of results that you don't care about. Still early, but useful for deeper searches.

luke-stanley 4/3/2025|||
Transformer models like BERT have been lurking in Google search for a few years now (and non-transformer language models before that). The distinction between LLM and chatbot is pretty thin. Dismissing "chatbots with web access" when you are actually using LLMs is not a very clear or useful differentiation, even if the way you use a LLM really is different. More end-user control over results is a good thing, but there is an opportunity to engage much more clearly.
lyu07282 4/3/2025|||
But often the problem "is" google, garbage in, garbage out
cyanydeez 4/3/2025|||
Search could be better if it was a paid service and the content got paid.
aaron695 4/3/2025||
[dead]
SteveDavis88 4/3/2025||
I want a search engine that only returns results containing words I specify. Is that asking too much? Google is not that search engine.
joe5150 4/3/2025||
I think google several years ago had gotten very good at matching on related concepts, but it just fell off a cliff after that.
bobek 4/3/2025|||
Maybe try Kagi. I am pretty happy with the results.
saltysalt 4/3/2025|||
I felt the same frustration: I just want keyword matching without any filtering. I'm building https://greppr.org/ to scratch that itch.
al_borland 4/3/2025|||
Isn’t that what quotes do?
nixpulvis 4/3/2025|||
I feel stupid for asking, but do quotes even do anything anymore? I feel like I try them and it just gives me the same results.
bttrpll 4/3/2025|||
For me, quotes no longer are exact match. Google Search is kind of a bust.
beefnugs 4/5/2025||
This combined with the ability to negative = remove results was the last straw of usability for me.

I cant even imagine why they got rid of that, unless hundreds of thousands of people started pasting 1000-character search terms removing all the known ads currently flying around

danpalmer 4/3/2025||||
They always seem to work for me. I regularly over-specify obscure error messages and get no results.
tech234a 4/3/2025|||
On Bing I think you have to put a plus symbol immediately following the quoted word: “keyword”+
pseudalopex 4/3/2025|||
No. But it's what verbatim mode does.
genewitch 4/3/2025|||
remember when "Human speech" -robots -alien worked? those were the days. I guess there's just too much data now to search stuff like that.
esperent 4/3/2025||
> I guess there's just too much data now to search stuff like that.

That seems extremely unlikely as the reason.

It's far more likely that some executives looked at the numbers and decided that removing search operators would make people more likely to click on ads, while leaving them in would make people click on the actual results that they were searching for.

hattmall 4/3/2025|||
It's not only actual clicks, it's impressions too.

make search worse = more searches are performed = more ads shown

It's anti-consumer but every company is like this now.

genewitch 4/3/2025|||
i was being glib. Of course it's possible to have functional search for people that remember the good old days of google dorks and switching search engines to find deeper links. That's gone away, for the reasons you and sibling(s) mentioned - ad revenue.

I am unsure if it is possible to run a "free" web search without having a benevolent benefactor paying for the scraping and maintenance and staffing. Furthermore, someone has to play mouse and mousetrap with the "gaming" of whatever "algo" one chooses to use to rank results. Maybe a list is the wrong way to display search results. maybe a contemporary snapshot of the page with the search text highlighted might work better. It might even convince a lot of sites to clean up their landing pages and their blog/article formats.

I know how to stand up and start a web search engine, and probably could implement a decent chunk of functionality myself. it'd be slow and fall down if 100,000 people hit it at once, but nonetheless, the hard part isn't getting one running and starting the scraping. The hard part is results and funding.

I envisioned, last night, in a fever dream: maybe some metadata that the crawler and the sites share, to encourage Value for Value. If a site is willing to be scraped, but would like some nominal bandwidth costs recouped, or perhaps some sort of data agreement that is mutually - mutually - beneficial; or a site like NYT chipping in to the search hosting costs if the search company has really good results, like better than NYT could implement, then there could be some value for value there, too.

Search engines provide a valuable service for humanity, as a general concept. Search engines as they exist now provide a valuable service for their shareholders. remove the shareholders, make the service valuable for humans, and the human stakeholders in the search company (employees, vendors, etc) might not be so greedy or "legally obligated to make numbers go up".

Encarta and Britannica existed. Wikipedia exists - as well as the forks and archives.

new_user_final 4/3/2025||
Use Google verbatim mode.

https://www.google.com/search?q=beer&tbs=li:1

robertlagrant 4/3/2025||
That is unbelievably better. The ads are even off to the side!
danpalmer 4/3/2025||
> It assumes we don't know what we want.

Does it? I understand there are issues with spam in search, but assuming we don't know what we want is not at all the conclusion I draw from using search engines.

mfkhalil 4/3/2025|
Yeah that's fair, "doesn't know what we want" might have been oversimplifying. Better phrasing would have been that there is a very hard limit on the context you're able to give when using a search engine. It's mainly keywords, and then maybe some tricks like `site:` or quotes.
danpalmer 4/3/2025||
I think you're right that there's limited context, but I'd still disagree on "doesn't know what you want". I think search engines know what users want within the scope of the context they're able to provide. There are two issues with that, one is the deeper examples you gave in another reply may be better, and the other being differentiation between legitimate search matches, and bad actors trying to match for things they shouldn't do.

For the former, I'm intrigued but unconvinced that it's what I actually want in a search engine.

For the latter, I imagine that's something that this search engine will need to contend with, although it could "just" be an LLM compute trade-off, where if you give enough results to an LLM to analyse you'll eventually find the good stuff. That said, SEO is going to rapidly become LLMEO and ruin the day again.

mfkhalil 4/3/2025||
Credit to @ziftface — I should’ve included more examples in the original post. MatterRank is useful when you want results with specific qualitative traits that go beyond keyword matching. You can ask for stuff like “written by a woman,” “mentions these specific lines from a movie,” or “talks about X/Y/Z but avoids A/B.” Since it reads the full content, not just metadata or SEO signals, it lets you be a lot more precise in ways that traditional search engines just don’t support.
renegat0x0 4/3/2025||
I have been playing with idea of one big SQLite for domains. I can search it relatively fast, find things related to "amiga", "emulator" etc.

https://github.com/rumca-js/Internet-Places-Database

I must admit, that this is a difficult task. There are many domains for "hotels", "casinos", so I have to protect myself, just as google agains spam.

AymanJabr 4/3/2025||
Too many steps, why do I have to signup? Why do I have to create an engine.

Remove all of this, just let me directly use your app, I want to search and create engines on the fly.

I don't need to save them for future uses, if I am not going to use your app even once.

If you want this to take off, it needs to just work, no extra steps unless I want to.

janalsncm 4/3/2025||
Using an LLM isn’t the worst way to rank, but it’s pretty darn slow. The speed could be improved a lot by just distilling into deep neural nets though.

The results for me were fairly high quality and moderately relevant but I think they could be improved as well.

You get pretty far by just blocking low quality blogspam and Medium, which would be a lot faster and could even be done on the frontend with a chrome plugin.

mfkhalil 4/3/2025|
Yeah LLMs were the easiest way to get a proof of context running, but replacing it with a specialized distilled model/classifier should hopefully make it way quicker.

As for the results, it's tough because we've made the deliberate decision to have no control over the reranking. What that means is that if your criteria is "written by a woman", for instance, then any result that meets that will be ranked equally at the top. In all engines I've built for myself, I have a relevance criteria that's weighted relative to how much I care that the result is exactly what I'm looking for. It's probably important to make that clearer to the end user.

BrenBarn 4/3/2025||
I mean, it's not just search that assumes we don't know what we want. A huge amount of technology these days has shifted to telling us what to want rather than letting us obtain what we have independently decided we want.
mfkhalil 4/3/2025|
I actually completely agree with this. Search is a good example, but in general it seems that general consensus has become that consumers don't know what they want, which is pretty frustrating, and probably a product of the success of the TikTok algorithm and similar software.

I'm hoping that as LLMs become more mainstream more functionality is built into tech that doesn't treat consumers as idiots. This is one stab at it, but there's so many other opportunities imo.

BrenBarn 4/3/2025||
How do you think that LLMs will help that?
mfkhalil 4/3/2025||
Because LLMs understand language, we can start building algorithms that respond to what users say they want. Instead of reverse-engineering user intent from behavior, you can just tell a system “more of X, less of Y” and it listens. Way more flexible than hard-coded workflows.
BrenBarn 4/3/2025||
Interesting. That doesn't align with my experience with LLMs. I tend to find "smarter" interfaces (like LLM-based ones) more frustrating because they are black boxes and I find myself struggling to understand how to get what I want from them. I've had a fair number of maddening conversations with LLMs where I ask them for something and they just regurgitate non-answers back over and over.

What I prefer is interfaces that are more systematic and based on comprehensible principles. Like, for search (as someone mentioned in another comment), I want to be able to search for pages (or records, or whatever) that contain the text I searched for. I don't want an interface that tries to understand what I mean, I just want it to use the data I give it in a way that's deterministic enough that I can figure out how to make it do what I want.

mfkhalil 4/3/2025||
I think in a lot of cases that's because the meta with LLMs right now is to "have them do things for you", which generally means that obfuscating what's actually happening behind the scenes can make them seem "smarter" to the average user. Also, engineers are used to full control over deterministic input-output pipelines, which is a framework they try to force on LLM applications that fails miserably for the reasons you've listed.

In my opinion, the best applications of LLM UX will have full clarity for the end user (something we're trying to do with MatterRank). The non-determinism should be something the user can control to get better results, not something the engineer has prompted that takes control away from the user.

Now, if the use case you're looking for is "give me results with x text", then yes I agree with you that LLMs are just getting in the way. But that's not always the case.

karmakaze 4/3/2025||
Is this kind of promotional post even allowed? It doesn't have any actual content that discusses how technically to make search better, only that MatterRank has solved it. If doing content marketing, remember to include some content.

It doesn't even explain why it's better than Perplexity.

q0uaur 4/4/2025|
gave it a shot, i like the concept, even though i suspect it'll cost like $2 a query to really get somewhere.

anyway, my test was to search for FOSS software, explicitly asking for "not big tech" and no ads. the contents of the results were fine, if repetitive - but i was a bit sad to see a lot of youtube and reddit in the results. does the " algorithm" not look at the actual domains?

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