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Posted by echollama 2 days ago

Engineered Addictions(masonyarbrough.substack.com)
697 points | 439 commentspage 2
johncole 2 days ago|
Thought experiment: what if these apps were owned by non-profits? Would they still be addictive?

I don’t think the VC money does much but accelerate the end state, the apps would become addictive if they were held privately their entire lifespan.

alwa 2 days ago||
For that matter—the apps that communities are using that aren’t so aggressively exploiting addictive patterns—like the one you and I are using now—could it be that they’re at some level the norm, they’re just kind of boring beyond the small group of people who find them useful?

Methamphetamine is flashy and destructive, and its supply chain and sales force are the sort of thing romanticized in Breaking Bad—but billions drink tea (and nobody really glamorizes it).

To my mind, the norms of a specific subreddit or Local Co-Op Facebook Group or neighborhood gossip board tend to fall closer to the “tea” pattern than the “viral growth” paradigm. And those, and boring email, and transactional interfaces to companies that primarily do real-world stuff—those tend to take up the bulk of the time of the people in my life. But maybe I’m just old fashioned :)

Nasrudith 2 days ago||
You should look at the history of tea closer, namely the Opium Wars and how the desire to not deflate their economy via consumption lead to it. Technically also a demonstration of the harm of bad economic practices likd precious metal standards and mercantalism as well.
andoando 2 days ago|||
Ive been very interested in a worker owned company, or at least representative democracy/republic style of ownership.

Now just need a successful startup to push the idea

Kudos 2 days ago||
Literally Mastodon.
hollerith 2 days ago||
I was addicted to reading newgroups using Larry Wall's trn program.

In trn, it is very easy to get a new screenful of text to appear, but it is hard to go back to what you were reading 3 screenfuls ago (unless you are still in the same message you were in 3 screenfuls ago, in which case, to get back, you could scroll up 3 times) which discourages reflection, which leaves fewer reasons not to constantly seek out the next dopamine hit (namely, the next passage of text that teaches you something).

My point is that neither trn nor the newsgroups were in any way VC-funded. There also weren't any non-VC-funded startups or companies involved: when I started browsing them in 1991, the software that ran the newsgroups was entirely designed, implemented and operated by volunteers. Yes, these volunteers mostly worked for tech companies, universities or governmental research labs (because in those days, most people with internet connectivity got it through their workplace and most normal workplaces did not have internet connectivity) but their involvement in the newsgroups did not figure into their employer's evaluation of their work performance.

My point is that VCs are not the whole of the problem. Not even the profit motive is the whole of the problem. The problem can show up in a program distributed under an open-source license for hobbyist or communitarian reasons.

czhu12 2 days ago||
I think, with no supporting data whatsoever, that this is a classic case of stated vs revealed preferences.

We all think we want a place to find community, learning, connection, etc, but given the choice will choose stimulus.

So, if given the choice of 10 social networks, on a scale of extremely stimulating to extremely connecting, we’ll end up choosing the stimulating one.

In which case, it seems tricky to find a business model fixes this more fundamental problem

rufus_foreman 2 days ago||
The problem is not the apps, the problem is the users. Which means the problem is human nature.

Make a photography site for people to share photographs and it will inevitably turn into a site for people to share selfies of them pretending to live a life that they do not actually live and can not actually afford, but which you will inevitably compare yourself against.

Make a site for people to share opinions and it will inevitably be dominated by one particular group of users that will shame anyone with any opinion at all that diverges from the tiny area of acceptable opinion.

The problem is not the tools that the users have. The problem is not the engineers. The problem is that people are being giving exactly what they want. The problem is right there in the mirror.

There are no solutions.

lrvick 2 days ago||
> We’ll keep wondering why we can’t just put our phones down, not realizing that billion-dollar companies have spent a decade making sure we can’t.

I deleted an app every month until my phone was so boring I threw it in a drawer and canceled my cell phone subscription. It confuses and annoys everyone around me, but my attention span, happiness, and productivity have skyrocketed so I really do not care what the addicts think. It works for me.

I truly encourage everyone to consider how humans survived before smartphones. All of that still works fine today. 5 years cell-phone free.

account42 20 hours ago||
It might surprise you that we do in fact live in a society.
trollbridge 2 days ago||
No cell phone at all, or do you carry a feature phone?
lrvick 1 day ago||
No cell phone at all as I do not wish to have my location sold, rely on proprietary tech, or to be reachable at all times. I also use cash exclusively IRL so my digital footprint away from home is virtually zero.

I am happiest being intentional and present in whatever I am doing. I am reachable from my desktop by email, matrix, or VoIP SMS, when I am at my desk and have been able to run a profitable security research and consulting business this way.

I do have a very small laptop I carry when I am going to be away from my desk more than one business day, but the overwhelming majority of the time I have no electronics of any kind on my person when I leave home.

Typically I carry a mechanical watch, a micro-wallet, and sometimes a notebook, or mechanical puzzle.

sotix 1 day ago||
Which mechanical watch?
lrvick 1 day ago||
My go-tos are the CIGA Eye Of Horus and the Bradley Element, both using a Leatherman Tread for a band with TreadLinks adapters so I always have some basic tools with me which get used a surprising amount.
scottgg 2 days ago||
I enjoyed this. It feels obvious doesn’t it ? But - it’s so hard to see anything grassroots changing here for exactly the same reason the apps become attention-gamified - how can some small organically-grown thing compete with the money ?
api 2 days ago||
The right question is: how can some small organically grown thing compete for attention?

If everyone is engaged with addiction machines nobody will use it.

Engineered addiction is mind control. It is abuse. Hacking the human brain is violence — a term that has been robbed of its impact through overuse for things that are not violence, but this is.

Engineering of addiction in any form should not be legal for the same reason that kidnapping someone and raping them or forcing them to do my labor is not legal.

Fix this problem — remove the mind control and violence — and a market niche opens up for honest business models. As it stands nobody can compete with these platforms because volition can’t compete with violence and honest commerce can’t compete with slavery through dopamine system hacking.

BTW if you work for these companies, quit. Ten to fifteen years ago ignorance was an excuse. I don’t think the original inventors of this nightmare knew quite what they were doing. Ignorance is no longer an excuse. If you are “optimizing engagement” in this context and in these ways you are a bad person.

andrei_says_ 2 days ago||
It’s interesting that the examples you provided - kidnapping and forced labor - are somewhat legal in the U.S. in the context of the treatment of people of color by law enforcement and incarceration industry.

Similarly, suppression of wages, taking away healthcare, food, employee protections (at-will employment), legally required vacation days and maternity leave, and any meaningful safety nets for employees, pushes the social contract for workers toward violent nonconsensual extraction.

Maximizing extraction inevitably requires violence and cruelty.

zbentley 2 days ago||
Yes. Given that, how can we do what GP suggested and move the perception and legal treatment of these behaviors towards “ethically repugnant” rather than “conditionally (and, as you pointed out, very unequally) socially permitted”?
ngriffiths 2 days ago|||
I agree. I see this becoming a bigger and bigger problem unless someone steps in with significant regulation or major changes like the article says.

The other challenge is the regulation part is much easier when the product is, say, heroin. Algorithms are technically complex (hard for policymakers to grasp), flexible (can be tweaked to work around guidelines?), and operating in the digital world (harder to monitor/block).

Maybe a major factor here is social acceptance vs stigma. In the future will it be considered extremely weird and antisocial to be on your phone nonstop?

rudolftheone 2 days ago||
> Maybe a major factor here is social acceptance vs stigma. In the future will it be considered extremely weird and antisocial to be on your phone nonstop?

Valid question - however I have a feeling that for shaping perception of such behaviors we need a stronger middle class - and my hope for it shrinks every day

ambicapter 2 days ago|||
By...not competing? As long as you're profitable (read: your expenses are lower than your incomes), what does competing to be "the best" (whatever that even means) provide you?
ngriffiths 2 days ago|||
I think in this context "competing" means having a meaningful market share, which would help reduce time the world spends on the alternative useless gamified/addictive apps
klabb3 2 days ago||
And if it gets meaningful ”market share”, the business incentives are pulling in the direction of growth, which is the articles point.
HWR_14 2 days ago|||
In many segments, especially ones served digitally, only one or a few companies will survive. It's very much "grow or die".
ambicapter 2 days ago|||
That's a narrative that makes no sense. If a company is profitable, it doesn't "die". If customers like your product and their friends are on your platform, they have no reason to leave to another.
aeve890 2 days ago|||
Pardon my ignorance but is that expensive to run a social platform?
DeathRay2K 2 days ago||
Running a social media platform can be very expensive, and it only gets more expensive every day.

Media takes a lot of storage and bandwidth, and you basically have unbounded costs if you want to meet user expectations for posting media.

mistrial9 2 days ago||
similar discussions around liquor and tobacco in days past?
zbentley 2 days ago|||
Kind of. Those examples are often trotted out as discussion killers a la “regulating these vices didn’t work, so don’t bother trying to regulate $whatever (addictive dark patterns in this instance)”.

But that’s not exactly true, is it?

Calling out alcohol and tobacco ignores all the vices that were made durably illegal all over the world: prostitution, blood sport, slavery, forced marriage, and so on—and yes, institutionalized slavery was a vice, an economic one rather than a habitual one, but every bit as behaviorally seductive for slavers as speculative investing, MLM, or subprime asset flipping are for some people today.

Sure, not all of those things are illegal everywhere, and reasonable people may disagree as to whether illegality is appropriate for some of them (e.g. prostitution). But in total they do indicate that vice regulation can “stick” better than it did for alcohol and tobacco.

Hell, we used to put cocaine in soda! Whether or not you believe that the current prohibition/penalty practices around that drug are good, I assume most folks agree that it’s better now that we can’t get addicted to it via products available at the supermarket. Even as addiction-engineered as current-generation hyper-processed foods are, it was once much worse, and that was pretty successfully addressed via regulatory prohibition.

nine_k 2 days ago|||
In most places liquor, while legal, is seriously regulated, and alcoholism is considered a sickness worth treating. Alcohol's effects are visibly debilitating, from poor driving to the very ability to stand without falling or speak coherently.

Addictive games though don't show such easily detectable effects. So it's more like a discussion on gambling, casinos, etc, but the current forms of addiction-forming experiences are much more underhanded.

chipsrafferty 16 hours ago||
Maybe the solution is that these services shouldn't be free, and you should pay for your usages. Then a non-profit could run an Instagram / tiktok clone and there would be no incentive to make the app more addicting, addiction would be even self-regulated to an extent by the fact that watching 10 hours of video might cost $5
aucisson_masque 2 days ago||
So what’s wrong with open source social network ? They don’t have the issue mentioned, because they don’t have investor there is no need to optimize kpi and when it’s optimized the infrastructure cost can be minimized a lot.

See mastodon for instance.

Yet it doesn’t catch up in popularity, seems like people do prefer the traditional Facebook, twitter and instagram.

You can only show a donkey where water is but you can’t force it to drink.

maxverse 1 day ago||
I read and enjoyed the post, but also found it a bit directionless. Yes, I think a lot of people agree that addictive social media is a problem. What's the solution?

> The deeper issue is that we’ve outsourced our human connection to systems designed for profit. Real connection happens in the margins that can’t be monetized. The conversations that don’t generate data, the relationships that don’t scale, and the moments that can’t be optimized for engagement.

This sounds profound, but this is a problem that predates social media. People went to shows and music festivals to see art and connect with others - these are systems also designed for profit (and delivering art as their second thing.)

The problem is, as the author definitely knows, that running systems that enable connections costs money. The suggestion the author makes: "improve third spaces where people connect directly, authentically, without intermediation by systems designed to extract value from their attention", except someone has to pay for those third spaces, and people won't always want to visit them because we like dopamine, so we might go to the bar, or back on social media, or to video games or tv shows instead. A slow pace - boredom - breeds creativity and connection, but it's also boring, and it's hard to get people to stay with it (I might be projecting.)

> The solution isn't another app. It's changing the rules of the game entirely.

On a different note, this closing feels very, very ChatGPT, and whether it is or isn't, the fact that AI tone is permeating our writing makes me really sad.

rsync 1 day ago|
"The problem is, as the author definitely knows, that running systems that enable connections costs money."

It's not that much of a problem because it doesn't cost that much money.

A full rack and 1gb at he.net costs something like $350/mo. I think it's $500 if you get the entire 10gb. Very fast servers are available for, basically, shipping charges on ebay.

The cost that seems prohibitive is all of the flashing lights and fancy imagery and reactive design, etc.

Further, the frameworks and scaffolding that enable all of the tracking and ads ... are themselves expensive and this complexity becomes self-reinforcing.

A final unnecessary set of costs is the neurotic compulsion for 5-9s reliability and perfect, instantaneous responsiveness from every geography.

What does it cost to run lobste.rs ? Metafilter ? HN ?

I think any reasonably resourced individual could do it as a hobby in their spare time - especially if you strip away the CDNs and the load balancers and the expensive frameworks, etc.

mouse_ 2 days ago|
Last paragraph seems to speak without speaking.

> We built these platforms. We can build better ones. But only if we're willing to abandon the economic models that made the current ones inevitable. Until we change those incentives, every attempt to fix social media will become part of the problem it’s trying to solve. We’ll keep wondering why we can’t just put our phones down, not realizing that billion-dollar companies have spent a decade making sure we can’t.

> The solution isn't another app. It's changing the rules of the game entirely.

In direct language, what exactly is the author suggesting we do here?

jfengel 2 days ago||
He's not. Anything he has in mind is socially unacceptable and he knows it.

We'd all love to rebuild economics from the ground up. But as soon as you try you realize that everyone has a different idea and they can't agree on anything.

mouse_ 2 days ago||
And then there's also https://preview.redd.it/hv628lvgpdva1.jpg?width=1574&format=...

Which I'm pretty sure is an unsolved problem?

DeathRay2K 2 days ago|||
The author doesn’t suggest it, but the implicit solution is public funding for social goods.

That could be through a robust grant process, providing funding for social media that is not supported other ways.

Alternately, it could be through a UBI, giving people basic cash flow that could be allocated to paid social media platforms rather than everyone relying on ad-supported social media.

fullshark 2 days ago||
Government regulation / laws
jay_kyburz 2 days ago||
And whats more, there is only one law you need to change. You simply need to remove common carrier exemptions from hosts so that if false or misleading information is delivered to a user from a platform, that platform can be sued for damages.

Its the rule that newspapers and TV need to live by, social media should play by the same rules.

The platforms then simply need to protect themselves my making sure they accurately identify users posting on their networks, so they can pass the cost of any lost lawsuit onto the original poster.

Nasrudith 2 days ago||
Goddamn it, that misinformation is like a fucking weed.
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