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Posted by kualto 7/1/2025

Figma files for proposed IPO(www.figma.com)
https://www.sec.gov/Archives/edgar/data/1579878/000162828025...
515 points | 234 commentspage 2
rglullis 7/2/2025|
A bit off-topic, but I really wish we had a system where we could make bets to pit public companies that develop closed source software against its FOSS alternatives.

In the example here: people would bet by either buying $100 worth of Figma shares, or they could buy $50 worth of put options and give $50 to the developers of Penpot.

Would something like that be legal or does it violate any type of trading regulations?

simonsarris 7/2/2025||
Don't we have that system? Post IPO you can absolutely buy puts on FIG while donating to Penpot.

(I do not recommend this)

rglullis 7/2/2025||
Doing that as separate actions are of course possible. My idea is to have a system to let people do this and track the results in a single place.
raincole 7/2/2025|||
But people can already buy $100 of Figma shares (upon its IPO). Why would people who want to buy Figma share use your hypothetical platform?
rglullis 7/2/2025||
My idea is more about a system that can track and mediate support for the pro-FOSS than anything. For the pro-commercial side of the bet, showing ownership of the shares would be enough I guess.
dkdcio 7/2/2025||
it’s only illegal if you start beating the rich

I would love to be a reverse—VC

rglullis 7/2/2025||
This is one of the many things where I have a good chunk of the backend code already written but couldn't find the time or urgency to work on an MVP.

Should I make a mock system, see how many people would be willing to sign up and make a pledge to their favorite projects?

crossroadsguy 7/2/2025||
I see this play out a lot in my country’s stock market. Where numbers are fine and all hunky dory. But in reality all increase in share prices — those meteoric rises has already happened behind the curtain which separates it from the public (and for good). And then IPO comes and the public mostly oays for the final exit.

Is this an IPO where participants (public) will make long term money of it’s already at the top and this is the final stage of “finding someone to hold the bag” and in this case eventually — the public i.e the retail trader, mostly?

lvl155 7/1/2025||
Figma is an incredible product but I don’t like what they’re doing with AI. They should focus on enabling UI/UX designers to do more instead of making a glorified Dreamweaver.
ojosilva 7/2/2025|
So, this is a cash out before AI or AI-first solutions out do Figma?

Seriously, are people starting to replace Figma with just basic LLM or simpler LLM-based solutions? I'm just trying to understand the timing of the IPO and the market. We used to use Figma, but dropped it as first phases of product design loop ended. Basic LLM does not feel there yet, but it does feel like it could be there very quickly.

nout 7/2/2025||
More and more companies are now holding bitcoin in their treasuries (including Figma according to the filling). It's interesting, but it makes a lot of sense.
v5v3 7/2/2025||
Why does it make sense? When the price is so volatile.

If the companies are so confident of their trading ability then they should stop their existing business and become trading companies.

andirk 7/4/2025||
I see it as more of a hedge. Put 1% into the counterpoint to the rest of your portfolio. I'm personally heavily invested in crypto so I make sure to hold traditional stonks as kind of a hedge against all this space cash crashing to ground. At this point though, crypto are basically ETFs so it's all one big pie now.
__loam 7/2/2025||
It's pretty weird that a lot of the business leadership in tech is earnestly invested in a recreation of the free banking era actually.
lenerdenator 7/1/2025||
Looks like I got access to it riiiiiiiight as they're gonna start gutting themselves to pay for retirement and pension funds. Awesome!
system2 7/1/2025||
When they go IPO, will you guys buy it immediately, expecting it to go up? Curious what people think about the figma's future.
diegof79 7/1/2025|
Point of view as a Figma user...

With all the AI tools, the market is in a transition period.

Those transitions are crucial for a product's success or failure. For example, the transition from web to mobile with the iPhone, along with the growing pains of using Photoshop and Illustrator for mockups, opened the door to Sketch. Then, the evolution of web apps, like Google Docs, opened the door to Figma (while other products like InVision had a drastic fall). What they accomplished in a web app is an impressive engineering feat, so they have an excellent engineering team.

The good: Figma is implementing multiple product updates to capitalize on the "AI wave". The Figma Make in beta is very similar to Vercel's v0 (and others). Still, the tight integration with Figma could help them leverage their current subscriptions and attract designers, PMs, and developers. Recently, they released an MCP server in beta that enables AI coding tools to obtain information from designs. While many designers may disagree with me, I believe that at least they are trying to maintain a leading position in a rapidly shifting market.

The bad: They are diversifying their product offering too much, trying to compete on many fronts. Figma Site competes with Framer and Webflow, and Figma Buzz aims at digital marketing, which is usually covered by many tools (including Canva). Figma Slides is ideal for designers who use Figma daily, but it may not be as user-friendly for those transitioning from PowerPoint or Keynote. They switched the focus from the Design->Dev process that made them successful. The dev mode still doesn't resolve many issues, such as versioning, and the variable features seem half-baked; component handling needs more love, and the prototyping options are still limited.

The future... is hard to tell. In terms of UI design tools, they are the leaders. Penpot is far from being stable; Sketch is similar, but their web experience is not as good as Figma. Unless a new player enters the market, their biggest threat is a significant disruption caused by AI tools... but the tools I've seen so far are not different from Figma Make.

rvz 7/1/2025||
Very predictable outcome: [0] [1]

Now prepare for price increases, lock-ins and many threads of people looking for Figma alternatives.

The ones cheering already have stock ready to dump it on the public markets on retail.

[0] https://news.ycombinator.com/item?id=36533826

[1] https://news.ycombinator.com/item?id=34920968

hyperbolablabla 7/2/2025||
It's funny its performance is touted as its biggest selling point, I find it to be painfully slow
dgb23 7/2/2025||
Compared to what?
zX41ZdbW 7/1/2025||
https://www.sec.gov/Archives/edgar/data/1579878/000162828025...
h1fra 7/2/2025|
Congrats Figma! It annoys me every time I open their UI, billions of dollars in revenue for a web design tool, yet still no way to export tokens natively as CSS.
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