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Posted by drvroom 7/2/2025

Ask HN: Why there is no demand for my SaaS when competition is killing it?

I built a SaaS in the video space. We are doing everything that makes it a great product. For example, storage, encoding, processing, minor transformation, sharing. The only thing I see that we haven't done yet is full scale editing, auto posting to social.

I posted to all channels (except HN) yet I don't see much demand. We clearly see how businesses, small and large, could benefit from our SaaS saving their staff at least 10 hours for real. Our initial testing shows it works great.

Is there slump in SaaS selling or are we doing something wrong. I am pretty sure it is the later.

Why businesses, especially marketing/sales leaders or product managers, won't show interest in our SaaS. My competition research shows they are growing fast.

Yet, I can't get anyone to use it for free when we clearly add more value for 1:1 feature comparision.

Am I missing something? Has all marketing changed to paid campaigns on Google or Influencer marketing on X, TikTok? We don't have a big (or even medium size) budget.

How do I sell my SaaS to SMBs and large corporations when they don't even reply.

34 points | 33 commentspage 3
sakerbos 7/2/2025|
Try reaching out to our own network. You really only need a few paying customers to get the ball rolling. Word of mouth is probably going to be your best friend.
arccy 7/2/2025||
is there enough content (yours, third party, user reports in "neutral" forums, etc) referencing your product, especially comparisons?

your users are most likely going to stick with: products they already know, or something that's already popular. To entice users away from the competition, they need to see a clear value proposition that addresses their pain points, and preferably not just in marketing copy.

verse 7/2/2025||
I need to see your website to give good advice