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Posted by theandrewbailey 7/2/2025

Don’t use “click here” as link text (2001)(www.w3.org)
520 points | 343 commentspage 8
WiFiMap 7/2/2025|
[dead]
Lindby 7/2/2025||
[flagged]
Cthulhu_ 7/2/2025|
It's aimed at web developers and content authors who have never used a screen reader.
stogot 7/2/2025||
I actually prefer what they don’t recommend, and I don’t know why
lionkor 7/2/2025||
Me, too. The way they recommend feels like a "link to a Wikipedia article", not a call to action
empiko 7/2/2025||
Yeah, Wikipedia, but also many news sites use this style. It is mostly not a call to action, but additional optional information you can check out. That's why it feels wrong to use it in these cases. I think that some of the examples are outdated compared to how people format the web nowadays.
mannykannot 7/2/2025|||
I do too - it tells the reader what they have to do in order to bring about the desired result, more directly than do any of the alternatives.
chungy 7/2/2025||
Same here. This is just a style guideline that W3C has no real business in determining.
sham1 7/2/2025|||
Well good thing that this style guide is just what W3C considers best practices and is not a standard.

> While the tips are carefully reviewed by the participants of the group, they should not be seen as anything else than informative bits of wisdom, and especially, they are not normative W3C technical specifications.

hombre_fatal 7/2/2025|||
We shouldn't be so sensitive.

> [Our published tips] should not be seen as anything else than informative bits of wisdom, and especially, they are not normative W3C technical specifications.

rs186 7/3/2025||
Then they shouldn't be publishing "tips" in the first place.

I'd very much like to see resources put in more meaningful things, like, drafting standards.

briandilley 7/2/2025||
None of this matters, considering that "click here" converts better by a long shot.
lysace 7/2/2025|
Got any data on that?
jxjnskkzxxhx 7/2/2025||
Exactly what is wrong about "to do XYZ click here"?
alabhyajindal 7/2/2025||
From the suggestion email¹:

> "Click here" assumes everyone has a computer and mouse. And it's not even needed: most users of the Web understand how to follow links.

1. https://lists.w3.org/Archives/Public/www-qa/2001Sep/0007.htm...

jxjnskkzxxhx 7/2/2025||
Sounds equivalent to saying we shouldnt the words "he" or "she" because some people identify with neither. Exclusionary towards people of different mouse abilities.
jxjnskkzxxhx 7/2/2025||
Towards differently abled devices would've been funnier wording.
jaas 7/2/2025|||
The idea is that some people don’t click - that refers mainly to people using a mouse, and many people are not using a mouse. So it is overstating information about what to do.
micromacrofoot 7/2/2025||
it's a little pedantic, but hyperlinks should describe what you get when you click on them

not "<a>click here</a> to read more about dogs" but "read more in our <a>article about dogs</a>"

imagine not being able to see and tabbing through a series of "click here"s

baggachipz 7/2/2025||
Counterpoint to the other opinions so far:

I feel like a link should be used for more information retrieval; therefore, the link should be descriptive of its forthcoming content. Instead of using a link as a call to action, shouldn't it be a button? This feels more "pure" in the semantic web context.

Cthulhu_ 7/2/2025|
For sure; as other commenters pointed out that "click here" is unnecessary, as you can assume people know how links work. That is, it's not a call to action, unless the CTA is to "read more" about something or to "go to" a download page. But the action is to navigate, nothing more. If the action is to do something else, like start a download or submit a form, it should be a button.

Of course, a download on the internet is usually a link to a file, which the browser decides how to handle - open or download. From an internet purist point of view, a link to download a file also makes sense.

0xbadcafebee 7/2/2025|
I like it when pages tell me to "click here". It is clear and direct communication that doesn't assume I will infer exactly where I'm supposed to click for what thing. Not everyone sees or intuitively understands things the same way you do.
eCa 7/2/2025||
> Not everyone sees or intuitively understands things the same way you do.

That is true. And some people don’t see.

0xbadcafebee 7/2/2025||
I'm fully aware. I grew up with a kid who was almost blind.

Images can contain alt text metadata, but links can't. Why? Because some genius with an opinion decided links aren't allowed to have alt-text. The rationale for why links can't contain alt-text:

  Using alt text on a hyperlink would be redundant and potentially confusing for screen reader users, who may hear both the hyperlink text and the alt text
Except we see here a great example of why this is wrong. We could tell a sighted user to click here, and simultaneously add alt-text that describes "this is a hyperlink which downloads the software". (which, by the way, would also help sighted people!!) An author drafting the link could choose what text is shown for the link, and what (if any) is shown for the alt-text. It doesn't have to be confusing.

Yet with the current mandatory design examples, it is confusing! The suggested link text is just the name of the product!! What's the link going to do when you click it? Download something? Render a page? Show an image? Something else? How is that helping a blind person OR a non-blind person?!

The spec should allow you to decide how the content is presented, in a way that works for both blind and non-blind people. But we see here that, in order to make a "beautiful engineering design" that supports blind and sighted people, it's actually making it harder for both. If they took away their arbitrary restriction, the content creator could be free to craft it however makes sense, in a way that supports all people well, rather than all people poorly.

hammock 7/2/2025|||
You like being told what to do and not having to figure it out yourself? Pay me $100 here: 35bSzXvRKLpHsHMrzb82f617cV4Srnt7hS
layer8 7/2/2025||
Depends on context. You don’t want every link in a Wikipedia article to be worded with “click here”, for example.