Posted by ripe 9/1/2025
The rambling answer to the “why are you behind” question on the last earnings call indicates it’s a sore spot for leadership, but at this point it’s too little too late. The best talent has already settled elsewhere. The only real saving grace is that if/when the AI bubble pops being so far behind might not be a terrible thing.
Jassy’s long rambling answer on the last earnings call though does suggest that being way behind on AI is a sore spot for leadership.
Attracting top talent though is a challenge for Amazon beyond just AI. Their reputation has become a real issue and the top folks simply have better options.
My bet is on Apple's upcoming announcement.
I think they learned some hard lessons from Alexa.