Atlassian is acquiring The Browser Company

Posted by kevinyew 9/4/2025

523 points | 504 commentspage 10

lofaszvanitt 9/4/2025|

Why on earth would they shelve out money for these horrible, totally mislead, borderline useless, alien like things (browsers)?

basisword 9/4/2025||

It's sad the tech industry is in such a state that a team can build a really great, innovative product, and then have to abandon it to create a little bit of AI slop so they can sell that to a company that is completely unrelated to that products market.

You have a great product, passionate users, and you have to throw it all away (because you've accepted too much money from investors who don't care about anything other than quick returns).

yrcyrc 9/4/2025||

Been an Atlassian consultant for a while and I just left (Rather I was let go) from an established Atlassian partner, and I can only feel relief. I was always more of a data center on prem person and all this cloud nonsense has been going nowhere, except for them. Those acquisitions are always half baked and you *might see some of it somewhere in a product. All I can say is I’m happy I’m no longer doing Atlassian consulting.

delfinom 9/4/2025||

RIP

bastawhiz 9/4/2025||

Well, it was a good run.

coffeeling 9/4/2025||

I've tried their Arc Search mobile browser, and the UX is just absolute trash unless you're specifically using it via search only workflows. It's not really a browser in the normal sense.

johnhamlin 9/4/2025||

404

dtagames 9/4/2025||

This is so strange. How would Atlassian convince their enterprise customers to switch browsers? That seems really unlikely, and unnecessary.

The main feature being touted is the ability to take context from multiple tabs and ... do something with it? So unconstrained access to what you're doing in multiple tabs feeding into exactly what and why? The announcement is concerning because it mentions "AI skills" which are, of course, nonexistent.

If anything, the "arc" of The Browser Company proves a fundamental tenet of the post-capitalist era: You can get rich without making or selling any products that anyone wants. It's all stock transactions between wealthly elites. The software, if any, is an afterthought.

DanielHB 9/4/2025|

They bought Trello as well, I haven't used Atlassian stuff in like 3 years but as far as I remember it didn't really work out well inside Jira.

dtagames 9/4/2025||

They recently decided to destroy Trello, too. They bought it because it was a legit alternative to Jira for small teams and basically left it alone after the acquisition. But recently they've decided that it's too much of an alternative so it had to be crippled to remove the team features, turning it into a personal information manager that no one asked for.

ProcessOptimist 3 days ago|||

Yeah I came across a reddit post in r/saas about an upcoming alternative that tells his story on how the acquisition crushed the product he loved that helped him build his successful gaming company.

This prompted him to build his own platform he would want to use instead of Trello. Basically claiming that Trello for teams is dead due to the transition to a "personal producitivty companion" xD

You can check out the post here if interested in reading more and even giving the pro plan for his platform free forever for 30 days.

https://www.reddit.com/r/SaaS/comments/1ndj8mn/remembering_t...

DanielHB 9/4/2025|||

Luckily they didn't buy Linear, if anything they removed an early-competitor for them.

3uler 9/5/2025||

Another excellent product off to the gallows at atlasian. Joining ops genie and trello.

blackqueeriroh 9/5/2025|

Opsgenie still exists

3uler 9/5/2025||

So does trello, they are not good anymore.

Atlasian are the masters of inshitification/jirafication of the products they buy. Turning loved products into hated gartner matrixes.

daft_pink 9/4/2025|

I feel like I’m in the wrong business lol

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