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Posted by natalie3p 5 days ago

TikTok has turned culture into a feedback loop of impulse and machine learning(www.thenexus.media)
293 points | 211 commentspage 4
mdavid626 4 days ago|
I could easily watch TikTok short for 10 hours or more. No problem at all.

I’d ban shorts immediately. It’s like crack or fentanyl.

We lost control long time ago.

righthand 5 days ago||
It’s ads for the generation that didn’t grow up with no-choice broadcast advertising.
jimt1234 5 days ago|
They said the same thing about us (GenXers) when we were young: MTV was killing our attention spans with short music videos.
righthand 4 days ago||
Money for nothin and your chicks for free.
kshacker 5 days ago||
I am traveling to India and unfortunately "our services are not available in your country or region". And a few months back we were all singing "oh wen ji" (really badly paraphrased) on RedNote when TikTok was already down pending reinstatement by Trump.

Point being TikTok js a winner in a slice of the population. I just stopped following the bunch of Indian folks even though they had an Instagram or reel account because I just could not get used to it. Similarly I followed a few people on rednote but promptly abandoned it when TT came back. So maybe TT won. But look at it from the other side. People in India and China don't follow what I follow. And there are billions of those.

TikTok is an awesome platform but not yet a "too big to fail" like YouTube I guess

Edit. But I get the point of 60 second media winning. Nowadays I am just unable to focus on a tv show. Or I am watching a show with some digression (Reddit, tiktok) in my hand. Theaters is the only place I am unable to do so and that's the only place I now enjoy movies I guess.

buyucu 4 days ago||
Facebook and Instagram did this a decade before Tiktok.
mock-possum 5 days ago||
I’ll have to take your word for it, I’m not on TikTok.
OhMeadhbh 5 days ago||
To be fair, you can just ignore TicToc.

Okay... maybe you can't. Maybe there are people in your life that won't let you forget it exists. Maybe your job is in communications and you have to get on TicToc (or YouTube or InstaGram or whatever.)

170 million people is about half the U.S. population. And I can't say this without sounding like an elitist pr*k, but it's always seemed like about half the population is below average. (And since we're all savvy consumers of statistics here, we all know that attempt at a joke would be better if I said "half the population is below the median.")

So assuming an algorithmic dopamine-stroking video platform is a social evil, maybe people are susceptible to it because there's something missing in their lives? I don't watch a lot of TV and look at the internet mostly through a text based browser. Mostly because I KNOW I have attention problems. I don't need flashy ads bombarding me with distractions. But mostly it's because I do a lot of other things that aren't watching videos that are more fulfilling (like commenting on HN threads.)

I don't know if this is true... but I like to play the game where you think about how the world would have to change for various statements to become true. (It's fun to wallow in the swampy mud-bath of your own imagination.) What if... TicToc (and YouTube and Facebook and Twitter and all the other attention sucking apps) are a net benefit to people's lives?

I know it's en vogue to bash new media dealers and clutch our collective pearls. But if traditional media could get these engagement numbers, I can't imagine they wouldn't. Walter Cronkite and Edward R. Murrow have been dead for decades. If, as a culture, we valued the Children's Television Workshop, we would have funded them publicly instead of letting them crawl into (financial) bed with NBC/Universal and Warner Brothers.

So sure... maybe TicToc is evil, but what alternative are we offering the half of society that wants their midbrain stroked?

bstsb 5 days ago||
there are some amazing creators on tiktok. yes, the core user loop rewards fast-paced content, but that's led to some amazing educational creators using the short nature of the videos to their advantage. for example, etymologynerd makes really interesting videos on the origins and definition of newly spreading slang online, and goes really in-depth with his content.

also not sure why you kept purposely misspelling TikTok given the app name is the first thing in the headline?

OhMeadhbh 4 days ago||
Lol. Yes. I honestly thought it was TicToc, which is funny because the title of the story we're commenting on clearly says "TikTok." Actually an honest mistake. Not an attempt at some snide linguistic side-eye.

That's cool to hear there's some wheat among the chaff. Seems like most technology comes with swings and roundabouts. My suspicion is it's simultaneously wonderful and horrible. That's how I remember the year I was on Twitter. I'm going out of my way to avoid installing the app cause I know my self-control isn't as strong as I often pretend it is. But I'll look for @etymologynerd on other platforms.

alchemical_piss 5 days ago||
> I know it's en vogue to bash new media dealers and clutch our collective pearls. But if traditional media could get these engagement numbers, I can't imagine they wouldn't.

At least legacy media wasn’t directly promoting and rewarding antisocial behavior and crimes.

OhMeadhbh 4 days ago||
My joke here would be to say "oh yeah! they seemed to encourage participation in voting!" But HN is not a place for humor, or my imitation of humor.

But to your point... yes... gate-keepers can keep out the riffraff. (And I'm not trying to be snarky with that last statement.) Taste-makers can steer the listening public towards some competent art. As a society we tend to swing back and forth between freedom and conformity. We're in a pretty "free" feeling era and the word "conformity" is almost a pejorative. Monoculture is dangerous, but sure, so is letting the moral equivalent of the Manson Family loose on your child's phone. (not implying TikTok is the modern Manson equivalent, just hypothesizing the existence of a really bad player in the digital realm.)

Is there a middle ground? Would we recognize it when we see it?

Do societal leaders and taste makers have a duty or right to discourage the use of media platforms? I always got the impression the reason TikTok was singled out was 'cause it's from China (and Singapore as well somehow.) I would love it if the people who are singling out TikTok for playing fast and loose with our dopamine regulatory system explained how western companies (Facebook, YouTube, Hacker News) aren't.

Feel free to stop reading at this point, if you haven't already. I'm well beyond replying (and mostly agreeing) to (with) your comment. Now I'm just rambling.

I have this memory of a picture of soviet workers sitting in an auditorium listening to classical music. It was around the 40s or 50s so I'm sure it was Tchaikovsky or Shostakovich or Rachmaninoff or Khachaturian. And they had completely blank looks on their faces like "okay. my boss says I have to be here, so I'm here." Me? I can't get enough of these guys and would definitely have a smile on my face if I got to get off work early to listen to them.

But... as taste-makers and culture gate-keepers, would we prefer to force people to consume "high culture" when all they want is TikTok? I mean, I would much rather read Louise Glück than watch Housewives of Some Random Town. (Sorry Glück folks, I'm just not a fan.) But if someone doesn't care for Henry Miller (any one of his books I could read over and over again), I would much rather they not be coerced into reading them. I love W. H. Auden and my spouse loves Bukowski. It's okay to enjoy what you enjoy.

I dunno. I think the article mentioned above seems a little gate-keepery. And I get it that we're worried about how people are being manipulated by media controlled by a foreign political power, but if we're gonna ban TikTok, maybe we should spend at least as much thought about what we're going to replace it with.

nextworddev 5 days ago||
At whose expense?
Zak 5 days ago||
The article offers several options depending on the question's perspective. The commercial answer would be publishers of longer-form content, but the more sociologically important one would be that it is harming the ability of the average person to engage with long-form information, making the phenomenon costly to the whole world.
tsunamifury 5 days ago||
The idea that long form = good is absurd and this type of thinking shows how over-confident this author is in their own intelligence.

Information compression and storage is the baseline of our species evolution.

Zak 5 days ago||
Ahh, it seems I made my comment too short.

I don't think that long-form content is always superior to short, but I do think overconsumption of short-form content reduces peoples' ability to handle irreducible complexity.

tsunamifury 4 days ago||
Agree the act of compression itself is likely a huge part of intelligence.

Also appreciate the joke.

Funes- 5 days ago||
Everyone's.
tsunamifury 5 days ago|
Information compression and hyper-stimulation are two different things. Many forms of content online have become meaningless long form slop that could get to the point in less than 10 seconds, but are drawn out to drive view-time advertising metrics.

Fast and compressed is also a sign of intelligence rather than 'stupidity' as so many faux iconoclasts like to say. Our media storage over the last 5,000 years has most been about compression and speed, and to those who dismiss that... I dunno I guess I'll just quote Socrates succinctly "Books are for the stupid."

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