Holy crap, I thought that term existed purely in the realm of satire skits:
https://www.tiktok.com/@techroastshow/video/7341240131015445...
This is probably purely a pivot in market strategy to profitability to increase token usage, increase consumer/public's trust more than farming ideas for internal projects.
As of 19 hours into the post, this is the only comment that explains what's actually behind this sort of program.
Precursor thinking from Altman (mentions YC): https://stratechery.com/2025/an-interview-with-openai-ceo-sa...
This is how it begins. You make sure you're under the hood of everything. Everyone is "building on" you. You see all the action.
While this can be how it ends: https://techcrunch.com/2023/01/19/twitter-officially-bans-th...
But not always. For an example that ended differently, Amazon opened to third party sellers, on the side, earlier than people might remember, 1999: https://www.cbsnews.com/news/amazoncom-in-a-bazaar-move/
And how that went: https://theconversation.com/amazon-is-no-longer-a-retail-sit...
This is how you put Multivac to work, and profit.
Most will submit the app with a dime a dozen ideas. (Or, at internet scale, a dime a few hundred thousand I guess?) No need to even consider those guys.
But it will be a pyramid. There will likely be 20-30 submissions that are at once, truly novel, and "why didn't I think of that!"-type ideas.
Finally, a handful of the submissions will be groundbreaking.
Et voilá. Right there you've identified the guys and gals thinking outside the LLM box about LLMs. Or even AI in general.