Posted by ingve 9/13/2025
When you remove the incentive to engage users, the companies will engage in less abusive practices to push engagement.
I've never seen this proposed, and I'm confused why.
- social incoherence because silos cannot communicate laterally is still there
- the ads will likely go native to become "content" and more revenue will shift to influencers
Just saying it's not quite that easy, but yes, ad monetization is a great force of evil.
My big dream is a social media platform for humans. Self-hostable Zoom / Discord alternative that just works. AGPL-licensed and eventually turned over to the GNU project for long-term maintenance once it's feature-complete. Mastadon is nice and all, but micro-blogging isn't really for ordinary humans.
The world is rather larger than the US and Europe. I physically endure myopia and frankly Mr Witkin seems to figuratively suffer from it.
I need only mention the name: TikTok.
Now I'm glad I never understood it well enough to use it.
After that I joined a couple of Discords with tens of thousands of users. Nothing ever seemed to happen on them. I knew I was doing something wrong but I couldn't figure it out.
1. people having real problems, like employment, housing, health, or education access
2. they go online (or watch TV) finding all sorts of extreme takes and biases; these theories provide simple explanations and ways to pin the blame on others
3. they converge on identity based reasoning, where dialogue becomes impossible, tribal; their posts signal adherence to in-group and rejection of the out-group, no longer tied to reason
4. they vote against their own best interests, such as recent elections (Trump) and referendums (Brexit) or refuse the vaccine (10x higher death rate, observed in hindsight)
The thing that is different now is that we have social networks, and that the outcomes are so drastic they are surprising everyone. Could be a coincidence, but I don't think it is.
So it's: real problems -> toxic social media & tv takes -> identity politics