Unknown Law: The phrase "The 3-5-17 Rule of Life" is completely fabricated and curiosity-inducing; the brain wants to know what these numbers mean. Number and List: Using the number "3" at the end promises a short and accessible list. Massive Benefit: The promise of "That Will Make You Rich" is a strong and universal emotional trigger. Low Effort: The use of "Small Changes" suggests that achieving the big benefit is easy.