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Posted by stalfosknight 10/28/2025

Samsung makes ads on smart fridges official with upcoming software update(arstechnica.com)
629 points | 522 commentspage 3
sidewndr46 10/29/2025|
Finally, manufacturer's can be liberated from the opressive existence of a world without advertising revenue
AnimalMuppet 10/28/2025||
So I recently (last two years or so) bought a (non-Samsung, non-smart) fridge. It's a very nice fridge. It cost, IIRC, about $1000-1500. No internet connection, no ads, no screen to play them on.

Why would I pay $2000 more for a more annoying fridge?

yumraj 10/29/2025|
which one?
AnimalMuppet 10/29/2025||
Don't recall, sorry. I'm at work, so I can't check right now.
daveguy 10/28/2025||
Just replaced a Samsung fridge. It was the worst I have ever had, and it wasn't even kludged up with smart-ai-internet-advertisement bullshit yet. The compressor went out after about 12 years (which is apparently good for current refrigerator manufacturing - yikes). But the ice maker and operation panel had been on the fritz for at least 4 years before that. I went with a Frigidaire + 5 year extended warranty. Much better use of internal space, nothing smart, dual ice makers. Only negative is it's kinda noisy and runs often due to the compressor being sized for "efficiency". Fingers crossed.
Nifty3929 10/30/2025||
Horribly bad, and also bad precedent, but:

"The ads experience, though, seems to have improved somewhat from the earlier pilot testing in that users can use their fridge’s settings menu to opt out of seeing ads. If users set their Cover Screen to show integrated Art or Album themes, then the display won’t show ads."

So at least for now tech savvy, aware users can opt out. But I don't like where this is going.

Maybe we can tape cardboard over the screens?

atum47 10/28/2025||
Galaxy S2 was the best phone I ever had. I think it was pure Android, if not, you had some minor apps from Samsung that you could've delete. I think I left the Samsung train right about S5 (which was supposed water proof, but it wasn't). It was just down fall from there. Samsung account, locked phone full with shitty apps that you couldn't remove (without rooting)... I don't think I'll ever have anything from Samsung in the near future
askvictor 10/29/2025|
I had the original Galaxy S, and that was very much not pure Android, and no other Galaxy I've had has been (so presume the S2 wasn't either). Prior to Android, they had their own OS, and wanted to continue the UI/UX rather than changing to Android.
t1234s 10/28/2025||
Is there an alternative OS scene for these types of appliances?
embedding-shape 10/28/2025||
Not yet it seems, but if history is any good indication of the future, someone at one point will have their "You won't give me API access to my own goddamn fridge?!" moment and GNU.V2 will be born.
ReptileMan 10/28/2025||
Yesterday I was seriously thinking about aftermarket control boards startup for some of my appliances (mostly the AC that has disgustingly low performance because of eco modes). Seems that there will be one for fridges too.
pavel_lishin 10/28/2025||
> Samsung also said that its fridges will only show contextualized ads, instead of personalized ads, which rely on collecting data on users.

What is a contextualized ad?

Fwirt 10/28/2025||
Probably ads for things that you would think of buying when you're standing near the fridge in the kitchen. So not Clash of Clans but La Croix.
mrweasel 10/28/2025||
Well, they probably won't be able to sell enough ad space to supermarkets, so people will get ads for "World of Tanks" and sports betting.
Supermancho 10/28/2025|||
Contextual means based on related taxonomy of interest. How that interest is measured and what "related" means is proprietary.

This is distinct from demographic (trends based on physical attributes, like age) or geographic or behavioral (your buying patterns) and they already know the device targeting because it's their fridge.

Classic digital advertising vectors.

atourgates 10/28/2025||
"I noticed you had Yoplait brand yogurt in your fridge. Here's a coupon for $0.75 off your first six-pack of Chobani!"
r0ckarong 10/28/2025|||
Don't some of these have "smart" features to detect what is actually in your fridge and tell you if you run out? I would think removing the last piece of butter could trigger an ad for whatever cow-milk-fat substitute won the highest bid on the brainfuck raffle that day would be shown to you.
abdullahkhalids 10/28/2025||
Such a smart feature would most likely include reading labels, which means that the system would also know some of the medicines you consume. The fridge would most likely also record the user's interactions with the fridge, so the system will also know what your prescription amounts are. The possibilities of abuse are endless.

Another one: "you have consumed 20 units of alcohol this week, and run out. Should I order this 25 pack that is cheaper?"

immibis 10/28/2025|||
Personalized ads are based on your user profile (ads for motorbikes because you're tagged as someone who loves motorbikes). Contextualized ads are based on where and when they're being displayed (ads for food delivery on the fridge late at night) but not on your user profile. This is the advertising industry, so they're probably lying, or they're not lying yet but they plan to add personalized ads later.
jandrese 10/28/2025||
Ads for things it overheard you talking about recently.
bmau5 10/28/2025||
I'd understand if the ads were subsidizing the purchase price significantly, but this still seems to be in line with their highest pricing.
fxtentacle 10/28/2025||
Yay to living in the EU! Since I would be allowed to get a full purchase-price refund if they'd try to pull this shit in the Europe, they limited the new "Cover-Screen-Widget" to only activate within the US.

I know, I know, I suffer daily from government overreach ;) But have you tried lobbying for your fellow humans?

antegamisou 10/28/2025|
Europoors seething they can't afford ad-ridden fridges. /s
npteljes 10/29/2025|
Funny that they do that after the purchases have been made. Goes to show how much bundled services upset the user-manufacturer relationship, to the detriment of the user.

Using a service is an ongoing relationship, and relationships change over time, sometimes for the worse. This needs to be factored in as risk, every time someone makes a purchase that includes a service.

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