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Posted by stalfosknight 10/28/2025

Samsung makes ads on smart fridges official with upcoming software update(arstechnica.com)
629 points | 522 commentspage 5
aanet 10/29/2025|
There IS a market for non-internet-connected devices:

- fridges - toasters - TVs - home appliances - what-have-you

Whoever makes those, take my $€£¥

For everything else, there are crappier alternatives from all the consumer electronics OEMs

luxuryballs 10/28/2025||
Samsung SSDs I remember, do they still make good ones? I won’t buy the washer and dryer from them again, and probably not the dishwasher even though for the price it has been good.
ge96 10/28/2025||
Recently saw this clip about a public bathroom where the toilet paper dispenser had a screen on it/qr code you had to scan, watch an ad to get the TP... interesting if true.
bschwindHN 10/29/2025|
You know, ads printed on toilet paper would be entertaining.
KnuthIsGod 10/29/2025||
SO glad that I avoided buying that nice looking Samsung fridge.
daft_pink 10/28/2025||
The headline is so insane. I’m not very interested in Samsung in general, because I use apple products and they don’t offer Dolby Vision on their TV’s, but the headline lol.
MangoToupe 10/29/2025||
Why on earth does a fridge have a screen in the first place?
TheChaplain 10/29/2025|
To change settings, others also have a camera inside the fridge so you can see on screen the contents without opening it.
draven 10/29/2025|||
Why don't they make part of the door with that magical see-through material my windows are made of ?
PetitPrince 10/29/2025||
Glass is not a good thermal insulator, and is more expensive than plastic.
draven 10/29/2025||
My windows are insulated. Is it more expensive than a screen/camera/electronics ?
PetitPrince 10/29/2025||
I see that a insulated (triple layer) window around 100 euros [ https://www.leroymerlin.fr/produits/bauplaza-fenetre-en-pvc-... ]. Let's assume this retailer makes a 2x margin, so real cost is 50 euro.

A webcam on Aliexpress is around 5 euros. Throw in a microcontroller that's like 2 euros on aliexpress, a 10 euro screen and you still have a 30-ish euro budget for the actual door that's probably plastic (acrylic and something like PE ?). So yeah, probably more expensive.

But that doesn't means that doesn't exists ! We can see that all the time in supermarket, but I guess their needs are different.

MangoToupe 10/29/2025|||
How did we manage to figure out a less convenient interface than a door and dial?
wiseowise 10/29/2025||
What do you mean? It was always inconvenient for the manufacturer. How do you show ads on a dial anyway?
geroff 10/29/2025||
Obviously, this is not a change aimed at enticing customers but instead expanding revenue streams. And its obvious that all western governments hand-wringing over green and efficient energy usage falls apart as long manufacturers like Samsung, AWS, Sony are allowed to waste network bandwidth and chew up consumer and industry energy supply on superfluous pointless fluff like adverts where they are not needed or welcome. It is proof again that Advertising is really about pushing messaging at people rather than selling anything. Samsung already lost me with removing expandable storage in premium phones. Now they have reached levels of avoid that will push me to any alternative that respects the customer's usage needs.
ReptileMan 10/28/2025||
Okay - so fridge is something that you buy, you put it on 3 degrees Celsius and you forget about it for the next 12 years. What exactly smartness gives?
steve_avery 10/28/2025||
Why would I ever connect my fridge to the internet? I cannot fathom any feature on a fridge that would incline me towards giving it the wifi credentials.
maerF0x0 10/28/2025||
What if your fridge could do an AI thing and the groceries to refill itself would just arrive? Could be a fantastic way to control your diet by only buying foods that satiated/goal oriented you approved (as opposed to hungry you walking down aisles of product placements in the grocery store)
danparsonson 10/29/2025|||
Sounds like a terrible idea - I don't want my fridge to decide when and how to spend money.
Dylan16807 10/29/2025||
Ordering refills does not need to involve any decisions. And you telling it which things to refill definitely isn't it making decisions.
triceratops 10/28/2025|||
Why do you need a fridge to do that? An AI agent with access to your Instacart account could do it. If you only buy groceries with that it knows roughly how many calories it purchased and you should've consumed since the last order.
maerF0x0 10/28/2025||
I'd rather my fridge observe there are no apples, than to just assume N apples have been eaten. Especially relevant once you make if a family of 4, not an individual.
fwip 10/28/2025|||
I don't think it's worth it myself, but here are some of the features of the Samsung Bespoke fridge that use wifi:

Notifications and Alerts: If the door is left open, or the fridge temperature is leaving safe temps, or the water filter needs changing, it can send a push notification to your phone. (Useful if something fails; or if a kid/guest leaves the fridge open by mistake).

Remote control and monitoring: You can use the camera to see the contents of the fridge. You can also adjust the temperature remotely. (Useful if you're at the grocery store and can't remember if you have milk?) It looks like they also have "AI" try to categorize these for you.

Built-in tablet: The touchscreen is basically a builtin tablet. You can use it to display photos (pulled from your online albums), show the weather, or control "smart home" stuff like playing some music on your speakers. I imagine you could also try to put recipes or cooking videos on there. You can also easily order groceries from it or add to your shopping list (with your voice).

I'd rather have a separate device for most of this, but I can understand the appeal, especially if you're not privacy-conscious.

embedding-shape 10/28/2025|||
> I cannot fathom

That's probably because you're a developer, and as developers it's really easy for us to develop tunnel-vision for some reason, and really hard to see the perspective from a "regular person", the sort of person who a salesperson can say "You can now get alerted when you're low on eggs, no matter where you are!" and the person will think that's a cool feature with no drawbacks.

LogicHound 10/28/2025|||
It got nothing to do with someone being a developer and having tunnel vision. In fact I would argue that many people that work in tech would be the most likely to sold on such a feature.

It has everything to do with being frugal and whether you see the utility. There is very little benefit in being alerted when I am low on eggs because I can simply open the fridge and look. I can also normally buy eggs anywhere, at any time of day.

There isn't really a problem that needs solving.

embedding-shape 10/28/2025||
Yeah, which is easy to reason about because you're probably used to reason about stuff, sometimes even a lot.

But lots of the average person don't do much of that sort of reasoning, lots of people live life basically on impulses. They buy stuff based on their feelings, not based on "does this solve an actual problem I have that actually needs solving?".

LogicHound 10/29/2025||
> Yeah, which is easy to reason about because you're probably used to reason about stuff, sometimes even a lot.

I reason about the same amount as anyone else.

> But lots of the average person don't do much of that sort of reasoning, lots of people live life basically on impulses. They buy stuff based on their feelings, not based on "does this solve an actual problem I have that actually needs solving?".

1) There is no such thing as the "average" person.

2) There is nothing special about you, I or anyone else. The fact is that everyone makes lots of irrational decisions every single day without thinking about it.

embedding-shape 10/29/2025||
> I reason about the same amount as anyone else.

Being frugal, thinking about what you need and similar ways of thinking is not common in the real world, it's a small selection of any population that acts and reasons like that. I'm not sure what to tell except go out more in the world and interact with people outside your bubble, if this isn't obviously clear to you already.

LogicHound 10/29/2025||
> Being frugal, thinking about what you need and similar ways of thinking is not common in the real world, it's a small selection of any population that acts and reasons like that.

It often is. Often out of necessity.

You are making the mistake a lot software developers and other professionals often make. Is that they think rationally and others do not. This is because in one area they are forced to think about things rationally because otherwise something simply doesn't work. This translates poorly often to outside of their field because they are often making incorrect assumptions.

I have seen little evidence that professional in software are any more or less rational, frugal than any other group of people and often they will spend their money on absolute garbage. This is so prevalent there are memes about it online.

Moreover I've seen many Software Developers and people that surround them in tech (e.g. BA, Testers, Project Managers) fall for some of the most obvious bullshit.

> I'm not sure what to tell except go out more in the world and interact with people outside your bubble, if this isn't obviously clear to you already.

So, I could say the exact same thing to you. TBH, I actually think this is projection. The way you are talking is like the way I used to talk when I was younger and had less real world experience. It should give you pause that another person has a radically different opinion, is arguing against their own group (I am a dev) and I can back that up with a decent rationale as to why I believe it.

Your argument throughout this boils down to "I think this is true, because I think other people are dumb". Which is pure hubris.

embedding-shape 10/29/2025||
> The way you are talking is like the way I used to talk when I was younger and had less real world experience.

It's incredible interesting, if anything else, that I feel the same about you and could have written exactly the same thing as you seem to lack real-world experience, and probably are a bit younger than me, judging by what you wrote.

But instead, probably better to stop here and acknowledge we won't get to anything interesting after all, so thank you for your time, and maybe see you around :)

LogicHound 10/29/2025||
> It's incredible interesting,

You don't think that.

> if anything else, that I feel the same about you and could have written exactly the same thing as you seem to lack real-world experience, and probably are a bit younger than me, judging by what you wrote.

IME, those who start claiming the other person lacks real world experience as an argument (like you did), is normally making up for the fact that they don't.

> But instead, probably better to stop here and acknowledge we won't get to anything interesting after all, so thank you for your time, and maybe see you around :)

We can't get to anything interesting because you ignore what you don't want to engage with. There were a huge number of presumptions you make without even realising it in your statements.

I also want to know why you think that developers are more rational? You never gave a rationale other than what boils down to "I think other people are dumb, and developers are smart". That was your entire argument.

hdgvhicv 10/29/2025|||
How would a fridge know you are low on eggs?
comboy 10/28/2025||
At this point they start to demand it, whether that's setting up the product or registration needed for warranty protection. But you obviously can still cut them off on router.

Soon though they won't ask, LTE-M / NB-IoT, both chips and plans are becoming very cheap and unless you are living in a faraday cage it will take control away from the user completely.

lunias 10/29/2025|
I worry about the thought process of the average consumer. Who exactly is buying these? How have smart fridges not been a colossal failure?
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