I get that software companies are rebranding products with superhero/god terminology to increase their perceived value and raise margin, but its not working for me because they are losing product differentiation. Why would I choose this app among the dozens of other tech products that promise godlike AI capabilities?

Ouch. They had perfectly fine - even great - branding and they went with something ambiguous like that?

grammerly is a particularly intrusive TSR (showing my age here). So much so, that even though I like it, I will not run it.

Superhuman's entire value proposition was "staying out of my way".

All I can do is hope that the latter rubs off on the former, and notthe otehr way around.

One day, we will see a demand for services that are the opposite of "Superhuman". For example, a service like: "Deteriorate this text and make it look weirdly human. Add some typos and errors here and there, so that the final output looks 100% human-written."

After reading this article I'm still wondering whether they're claiming to be the Übermensch or tailoring their services for them.

Either way, I'm not so sure spellchecking and the Superman has the kind of connection that would make for efficient branding.

Grammarly is a keylogger. It’s astounding any enterprise allows it to run on their endpoints.

Even if we haven't hit the LLM ceiling, we've hit a ceiling on branding for sure. I'm interested to see where these names go next. Uberbeing! Omnipotence Plugin!

I don’t like it, but I’m not surprised a writing tool got invaded with LLM features.

I absolutely hate it when companies rename themselves. I know a company called an extremely stupid name by its young founder and they did not rename for decades and are now worth a bit short of $4T.

Why do the smaller ones constantly need to change their name. Like that changes anything in their substance.

AIs are pretty bad at rewriting, they always pick gimmickey marketing words. I always thought of Grammarly as a premium entry into that segment for proper professional writing. Shame it’s going the way of slop.