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Posted by jmsflknr 10/29/2025

AOL to be sold to Bending Spoons for $1.5B(www.axios.com)
287 points | 272 commentspage 2
apparent 10/29/2025|
> That "incredibly loyal user base," as he called it, could be better served with greater investments in AOL's product and user experience, he noted.

Sure, but isn't the user base also incredibly aged, and literally dying off? They're also not very tech-savvy or likely to embrace new offerings.

If anything, it seems like the opportunity is to reclaim the old brand and try to make it a thing with Gen Alpha kids or something, via kitsch and some genuinely useful offerings (like more email storage than gmail, or something).

WillAdams 10/30/2025|
Some of us would have been willing to pay --- still annoyed all my members.aol.com pages were first defaced by ads (I would've paid extra to not have such) and then went away (I'd've been willing to pay a reasonable fee to keep them online).

This does however explain why a bunch of accounts I forgot to log into for a couple of years are gone.

stabbles 10/29/2025||
They bought Komoot, laid off 80% of the staff, but they still did a major redesign of the app and website afterwards. I expected outages, but so far it works like before.
NumberCruncher 10/29/2025||
> They bought Komoot, laid off 80% of the staff, but they still did a major redesign

This sounds like "doing a major redesign" would be something positive. I'm a paying customer since ages and use the app on daily basis. The new design adds nothing except confusion, at the same time they broke the app on my smartwatch. I'm pretty much thinking about switching apps because I don't see myself buying a new watch just because of this.

Some companies would be better off with less bored designers. This is exactly the same situation like a couple of years ago, when Spotify every week rearranged the GUI and every week I had to relearn how I can reach the same functionality. Back then I had to use the App Store to give feedback, but I see now I can do the same directly in the Komoot app. They're gonna have something to laugh about...

jimnotgym 10/30/2025||
>Some companies would be better off with less bored designers.

The comment you are replying to says they laid off 80% of them!

NumberCruncher 11/1/2025||
They laid off the original staff.

Bending Spoons has own teams taking care of the acquired companies. I read about it here a while ago. I am pretty sure the re-design was done by one of those teams. It's pretty close to the new design of MeetUp. I am talking about those ppl.

IncreasePosts 10/29/2025|||
This might just be an accounting trick.

A lot of mature products act as a lottery ticket printing machine for the rest of the company - spend the cash on some other concept and hope that new thing becomes a stand alone product on its own.

Now that komoot is owned by a parent company, instead of printing lottery tickets that other employees are scratching off, the cash is being sent up to the parent company, who may just have employees in another entity being funded by the money from komoot.

elAhmo 10/29/2025|||
It was mostly a cosmetic redesign, no functionality has been significantly changed. Websites don't just stop working after people are fired immediately, but they slowly die or become home for parasites. Twitter is a great example of this.
BozeWolf 10/29/2025||
Except that it now has ten times the number of reminders popping up to please subscribe for premium, even though I already have the world maps package, so they got some of my money already.
flakiness 10/29/2025||
This podcast episode has a couple of guests from that company. Recommend to whoever interested in this company: https://newsletter.pragmaticengineer.com/p/twisting-the-rule...
olalonde 10/29/2025||
It comes down to 50$ per monthly active user. I wonder how they plan to recoup that.
holden_nelson 10/30/2025||
Highly recommended the Bending Spoons episode of The Pragmatic Engineer podcast. They address the layoffs head-on and talk about some of their other unconventional stuff like no on-call. https://pca.st/episode/11464df6-e1cc-4b8f-a64d-a4de9a9ec170
xandrius 10/30/2025||
Alright, if anyone is still using AOL: get the hell out of it. Bending Spoons is probably one of the companies I loathe the most from what I know from outside and even more from insider's knowledge.

Anything they touch turns into dark pattern ridden turds.

I honestly wish there was a page with all the products they purchased, so that I can avoid them forever.

e40 10/30/2025|
https://news.ycombinator.com/item?id=45749641
rootbear 10/29/2025||
Verizon handed their email service over to AOL some years ago. I wonder if this will be the end for my unused @verizon.com account.
Macha 10/29/2025||
AOL mail and Verizon mail had both been migrated to the yahoo mail backend when I left the company. This one kind of feels like a weird acquisition to me as that’s the story for a lot of AOL properties these days - a differently branded front end to the same services as their Yahoo counterpart. It would surely be much more costly to run AOL outside Yahoo as now you need to spread the costs of maintaining all that across fewer users
rootbear 11/3/2025||
Ah, yes, you are correct, I had forgotten it was Yahoo that took over Verizon mail.
mattmaroon 10/29/2025|||
Somehow, my very first email, Hotmail (which was the only option when I got it really) is the only one from the 90s that is still kicking.
dotcoma 10/29/2025|||
Yahoo! Mail is still working
mattmaroon 10/30/2025||
That’s true. I mean it does get hacked every week, but it does still function.
doodlebugging 10/30/2025|||
Earthlink remains great.
WarOnPrivacy 10/29/2025||
> Verizon handed their email service over to AOL some years ago. I wonder if this will be the end for my unused @verizon.com account.

Yeah. I have some biz clients with long-held verizon.net email accounts. Ever since 2017, verizon.net has felt like some barely-there netherverse, where the laws of physics keep upending themselves for funsies.

In this analogy, the laws of physics are pop/imap/smtp settings (and auth req), which aren't at all well-tethered. I suspect the engineers have the server settings printed on D&D dice; I think they reroll their mail servers whenever the game isn't exciting enough.

So what happens to those biz email accounts now - now that the entire AOL snowglobe has been picked up by a different corporate toddler? I have no way to tell.

leoc 10/30/2025||
A good effort, but not at the level of “Twitter Acquires Magic Pony” or the unmatchable “Salesforce Acquires Slack”.
jmspring 10/30/2025|
In all honesty, Bending Spoons acquiring AOL will probably have better synergy across their portfolio than Salesforce buying Slack. Having worked at SF, even working in dev rel/infra ops, it was mostly "slack who?". That acquisition was more like the Skype/Lync - aka, not really integrated, but tried - as opposed to MS buying GitHub and mostly keeping it independent.
everfrustrated 10/29/2025||
Actual press release https://www.businesswire.com/news/home/20251029086811/en/Ben...
ChrisArchitect 10/29/2025|
Press release: https://www.businesswire.com/news/home/20251029086811/en/Ben...
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