Top
Best
New

Posted by simlevesque 12/3/2025

Micron Announces Exit from Crucial Consumer Business(investors.micron.com)
763 points | 392 commentspage 5
thelastgallon 12/3/2025|
Sounds like an opportunity for Chinese companies to step in and dominate, they have their playbook with solar, batteries, EVs.
Felger 12/4/2025|
Gotta love Phison controllers then... despite noticeable progress with modern NVMe controllers, I still wish you good luck.

Or even worse : Maxio

tim-- 12/4/2025||
Wasn't Micron using Phison controllers in basically every single SSD they made?
jijijijij 12/3/2025||
> “The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments,” said Sumit Sadana, EVP and Chief Business Officer at Micron Technology.

"AI"-driven collapse will go down as the stupidest crisis in human history. The idiotic waste of gigantic amounts of civilizatory resources, for something that hasn't remotely proven useful yet, while simultaneously neglecting existentially mandated reforms and investments, in an outrageously obvious critical moment in time ... well that's gonna dwarf even historic missteps of organized religion and island cultures.

I am calling it now:

* Cancelled: Cyberpunk.

* New lore timeline: Hypepunk > Crash-Core > Silicon Gothic

* Historian epoch title: The Dark Ages.

Y_Y 12/3/2025||
Indeed it was naive of us not to have called that controversial medieval lull in societal progress "The First Dark Ages".
jijijijij 12/3/2025||
https://en.wikipedia.org/wiki/Dark_Ages_(historiography)

The term is up for grabs again. Also, future historians may not categorize medieval times as we do. By then, libraries may have been converted to data centers and historic artifacts burned to fuel GPUs, or destroyed through hallucinated restoration advice. Remaining digital traces may have been exhaustively overwritten by verbose AI prose, or simply lost when AWS introduced generative DNS. In a 1000 years, the only preserved evidence of medieval times may be an LLM's summary of "A Knight's Tale".

jhack 12/3/2025||
"The idiotic waste of gigantic amounts of civilizatory resources, for something that hasn't remotely proven useful yet"

https://ai.nejm.org/doi/full/10.1056/AI-S2501208

redbluered 12/3/2025|||
Remember when AOL bought Time Warner?

I do think it's proven useful, much like the internet had in the nineties.

lotsofpulp 12/4/2025||
Doesn’t hold a candle to ATT burning $60B+ on it less than a decade ago. Or $30B+ on DirecTV.

2010s ATT leadership was something else.

jijijijij 12/3/2025|||
Dude, that's like someone's opinion. Also neural nets doing pattern recognition on x-ray images is not the reason Micron abandoned their consumer shovel business.
iancmceachern 12/4/2025||
Bummer, growing up we had a Micron computer. There was a time where they made whole computers. Now they don't even make memory.
Crontab 12/3/2025||
That's a shame. I liked buying RAM from them.
MisterTea 12/3/2025||
I hate everything about this. Nothing good is coming from this AI hype bubble.
donatj 12/3/2025||
This seems like a very short-sighted mistake...

The AI memory bubble is going to bust eventually. They have such enormous brand recognition and are known for selling a quality-first product.

To just throw that all away is insane.

For the last ten plus years I have only bought Crucial RAM. I am well beyond disapointed to hear this.

kccqzy 12/4/2025|
Agreed. The RAM in my current PC is 64GB of DDR4 from Crucial. Now I seriously don’t know which brand I can trust when I build my next PC.
tonymet 12/4/2025||
Such a great reputation over the decades . It felt good to have something USA made in the build . What a shame.
noipv4 12/4/2025||
We should have a consumer Coop for computer hardware, so that we can negotiate prices and availability.
vdupras 12/4/2025||
I'm wondering, at what point could we consider that DRAM is in "market failure" state?
maztaim 12/4/2025|
For me they were always the reasonable choice from a cost, speed, and reliability perspective.
More comments...