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Posted by simlevesque 10 hours ago

Micron Announces Exit from Crucial Consumer Business(investors.micron.com)
404 points | 196 commentspage 5
donatj 5 hours ago|
This seems like a very short-sighted mistake...

The AI memory bubble is going to bust eventually. They have such enormous brand recognition and are known for selling a quality-first product.

To just throw that all away is insane.

For the last ten plus years I have only bought Crucial RAM. I am well beyond disapointed to hear this.

JonChesterfield 5 hours ago||
Uh shite. That's the goto for ssds with capacitors on, such that when the power dies they're able to leave things in a reasonable state.

All the samsung ones I've tried have died within a year. Fast until they died I suppose.

Any recommendations for nvme in a post-micron world?

danparsonson 5 hours ago|
Use a UPS?
pwnna 4 hours ago||
Does this impact the western digital and SanDisk brands too? IIRC those brands got folded into Crucial.
jakebasile 6 hours ago||
> This decision reflects Micron’s commitment to its ongoing portfolio transformation and the resulting alignment of its business to secular, profitable growth vectors in memory and storage. By concentrating on core enterprise and commercial segments, Micron aims to improve long-term business performance and create value for strategic customers as well as stakeholders.

What the fuck does "secular" even mean in this context? Is there religious DRAM?

What a short-sighted, boneheaded move. I'm so tired of the MBA-ificiation of every single part of my life.

20after4 5 hours ago||
Yes, the MBAs and private equity firms are about 80% of the way through ruining everything that was ever good in the world. They've been accelerating exponentially. Probably won't be long now. I like to think it can't get much worse but I thought that several times before and I've been proven wrong each time. Optimism is getting much harder to hold on it.
KapKap66 5 hours ago||
They didn't mess up Valve yet :)
mschuster91 4 hours ago||
Try buying GTA San Andreas on Steam - if you didn't buy it before some cutoff date a few years ago, all you can get is the shit AI textures "remaster".

Steam is a powerful force, and I applaud them for staying private and not IPO'ing - but their founders won't be around forever (hell Gabe, please transfer Steam into some sort of public-good trust or whatever, or have provisions in your will making it impossible for whomever inherits the company to enshittify), and sadly even they can't beat down on the studios too hard lest they end up like Netflix.

bigstrat2003 3 hours ago||
It's not exactly Valve's fault what Rockstar has decided to do with sales of their games.
thewebguyd 6 hours ago|||
>Is there religious DRAM?

RAM optimized for TempleOS and Holy-C

jakebasile 2 hours ago||
If only this were the case.
x0x0 6 hours ago|||
secular is the opposite of cyclical in business. ie a long-term trend.

And same. Though blowing significant fractions of a trillion dollars into (imo) investments that are never gonna return anything near to making that a good plan (ex a government bailout) will inevitably redirect huge portions of stuff we care about. The world's gdp is about 90T iirc; that is basically taking 1/90th of the stuff the world does in a year and putting it into ai.

umanwizard 5 hours ago|||
https://en.wiktionary.org/wiki/secular
ruralfam 6 hours ago||
Ah let my ask my new nerdy friend gemini3. Prompt: can you improve this text using plain english: This decision reflects Micron’s commitment to its ongoing portfolio transformation and the resulting alignment of its business to secular, profitable growth vectors in memory and storage. By concentrating on core enterprise and commercial segments, Micron aims to improve long-term business performance and create value for strategic customers as well as stakeholders.

Response (who said recently AI cannot do comedy):

Here are a few ways to rewrite this text using plain English, depending on how formal you want to be.

The original text relies heavily on corporate jargon like "secular growth vectors," "portfolio transformation," and "create value." The rewrites below aim to make these concepts concrete.

### Option 1: Professional & Direct (Best for reports or press) > "Micron is shifting its strategy to focus on the most profitable, long-term growth areas in memory and storage. By targeting business and enterprise customers, the company aims to boost its long-term performance and deliver better results for customers and shareholders."

### Option 2: Concise (Best for quick updates) > "Micron is refocusing on high-growth memory and storage markets to improve long-term profits. By concentrating on business customers rather than consumers, the company plans to create more value for its investors and clients."

### Option 3: Simple & Conversational (Best for spoken explanations) > "This decision is part of Micron’s plan to change what we sell. We are focusing on business markets where we see steady, long-term growth. This will help us run a better business and help our customers and investors succeed."

---

### Key Changes Made

* *"Ongoing portfolio transformation"* Changed to *"shifting its strategy"* or *"changing what we sell."* This clarifies that the company is changing its mix of products. * *"Secular... growth vectors"* Changed to *"long-term growth areas."* In finance, "secular" refers to trends that last a long time (as opposed to seasonal trends), but in plain English, it is often confusing. * *"Core enterprise and commercial segments"* Changed to *"business and enterprise customers."* This clarifies who they are selling to.

*Would you like me to shorten this further for a slide deck or a specific headline?*

venturecruelty 5 hours ago|||
I consulted my paper dictionary, which doesn't use as much electricity as Belgium or thousands of gallons of water, and it reads: "of or relating to a long term of indefinite duration: <secular inflation>, <A secular increase in the quantity of money is required in a growing economy... – Milton Friedman>".
IAmGraydon 2 hours ago||||
Congrats on being the tone deaf baffoon of the day.
q3k 5 hours ago|||
would you kindly not
shirro 5 hours ago||
Insane decision. This whole bubble is irrational.
Simulacra 7 hours ago||
This is very sad. Ive been using Crucial for decades, the most reliable I have ever had.
retrochameleon 2 hours ago||
"We're still going to make memory, just not for peasants."
thelastgallon 4 hours ago||
Sounds like an opportunity for Chinese companies to step in and dominate, they have their playbook with solar, batteries, EVs.
Felger 4 hours ago|
Gotta love Phison controllers then... despite noticeable progress with modern NVMe controllers, I still wish you good luck.

Or even worse : Maxio

mrcwinn 6 hours ago|
Even less consumer supply means higher prices. What’s fascinating is the very thing that enabled AI — gaming - may be one of the early casualties as it gains in priority.
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