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Posted by justincormack 12/9/2025

How Google Maps allocates survival across London's restaurants(laurenleek.substack.com)
400 points | 211 comments
doctoboggan 12/11/2025|
It's always annoyed me that zooming in on a building will not reliably show the business that operates there. I understand that at low zoom levels you may need to filter what is displayed based on the high density, but when I zoom in I want to see everything that is there. Sometimes I am forced to go to street view to read the sign, then type the company name into the search box to force the business marker to show up and get clickable.

I've found Apple Maps is a little better in this regard. They show a higher density of business markers at any given zoom level.

pmdr 12/11/2025||
> It's always annoyed me that zooming in on a building will not reliably show the business that operates there.

8-10 years ago it was way more reliable. The decline started with them adding the option to promote a business. Frustrating.

zdc1 12/11/2025|||
Yes, I've noticed their results are definitely becoming more opaque and driven by what they want to show you. (This is even when there isn't a sponsored option on the map.)
Fricken 12/11/2025||
Yesterday I was having the same issues as the top commenter except I was having trouble getting Google to label various mountain peaks I had zoomed in on.
kevin_thibedeau 12/11/2025|||
It would be nice if they'd fix the missing labels on roads, even at the highest zoom with no clutter. Likewise, highway speed limits that were changed over a year ago.
liveoneggs 12/11/2025|||
yeah but I'll bet it showed you the closest starbucks
iso1631 12/11/2025|||
advertising ruins everything, users don't want to change to other services, news at 11.
nicoburns 12/11/2025|||
OpenStreetMap-based maps tend to be much better in this regard. Although this is counterbalanced by the fact that they tend to have less data on businesses in general.
szszrk 12/11/2025||
Which is not surprising, as those two have very different priorities.

- OSM want's a detailed and reliable map.

- Google maps tries to either sell your data to clients, or make you buy from them.

Their business data is their priority for maps. You can see that clearly when you look at location history changes over past decade or so. It used to be actual user location history and it was glorious. Now it's "near what businesses you were more or less, help us rate them".

It's a great moment to again remind about existence of low-friction tools that you can use to add business data (among others) to OSM, like StreetComplete app, available on F-droid and Google Play :)

https://streetcomplete.app/?lang=en

In my region OSM business data starts to be on par with google, better (more up to date) sometimes.

eisa01 12/11/2025|||
If you just want to add POI data, then Every Door is a good choice that also works on iOS

CoMaps would be a good map app, and it will also display when POIs and opening hours were last confirmed (the only OSM app to do so AFAIK)

https://every-door.app https://www.comaps.app

DanOpcode 12/12/2025|||
I have recently tried to navigate with OsmAnd a few times where I live. Once I ended up in the wrong location, and a few times I have had to look up the business in Google Maps to find their address.

I would love to use OsmAnd more. StreetComplete sounds great and looks like a nice way to be able to contribute fixes to OSM. Thanks for the recommendation!

szszrk 12/12/2025||
It is smooth and kind of "I'm doing my part!" but with low friction.

> a few times I have had to look up the business in Google Maps to find their address

Exactly my point - Gmaps taught us to expect *businesses" on maps. Not addresses. Pins and stars, instead of streets and numbers. Arrival time and traffic, instead of distance, elevation and road type (size).

I use gmaps still, mostly for businesses, but to actually know where I am I have better options. Gmaps hides most of typical map features - you see less of trees, water, buildings, height elevation. On Comaps/Osmand you suddenly can correlate map with things you see (without street view! :P).

wlesieutre 12/11/2025|||
A few days ago I was trying to see if a anything new had taken over a vacant restaurant space yet, previous occupant had closed in July.

When I zoomed in, it would still only show me the Permanently Closed business listing for the old restaurant.

Searching by address, they do have a listing for its replacement. But they were prioritizing the dead restaurant on the map because why would I want to know current info from a map when they can be useless instead?

And it's not like this is a restaurant in the first floor of a tower with a bunch of businesses stacked on top of it competing for map space. It's a single floor, there's only one occupant.

SomeUserName432 12/11/2025|||
> It's always annoyed me that zooming in on a building will not reliably show the business that operates there.

It's actually much worse than that.

I will often see the business name as I'm zooming in, but if I zoom too far, it's no longer available. You have to find "just the right zoom level" for displaying the given business.

As if it were some weird mind game they were playing with you.

kccqzy 12/11/2025|||
A lot of these place names are user-created and I’ve definitely seen completely wrong and bogus place names on Google Maps. It seems that they hide a lot of these when the business owner doesn’t actively take control of the business page. I suppose it’s partly for accuracy, partly to encourage businesses to verify the listing on their maps.
DANmode 12/11/2025|||
Click on the building, it populates “businesses at this address” - at least, when I’ve tried.
pests 12/11/2025||
Just tested - slightly different UI but still works the same. Also useful for taller buildings with a lot of tenants.
DANmode 12/12/2025||
Businesses inside hospitals, businesses at shared addresses, businesses underground, all sorts of great uses.
vladvasiliu 12/11/2025|||
Even trying to see the street name has a very high probability of failure, so I don't know what you expect.
Perepiska 12/11/2025|||
There are two 40-floors buildings nearby to each other in Tbilisi, Georgia, that are missing on Google Maps. All businesses have to put POI just "somewhere". One man from Google told me that there are staff members responsible for Georgia maps but they are chilling :)
ginko 12/11/2025|||
The most annoying thing is when you search for instance for "Chinese restaurants" and Google maps shows me Japanese restaurants while hiding actual Chinese restaurants.
decae 12/11/2025|||
In Tokyo when I search for convenience stores, a lot of the time Google Maps will also show ATMs, assuming that's the reason I want to go to a convenience store. Inversely, if I search for a bank branch, it'll show convenience stores. The fuzzy search results can be very frustrating sometimes.
specialist 12/11/2025|||
My search for thrift stores did not include Goodwill. Had to search for Goodwill explicitly.

Clever.

glandium 12/12/2025|||
I don't know about other countries, but in Japan, maps will show underground passages from e.g. the metro, with exit annotated with their numbers...

Unfortunately, not all numbers are shown, even when all the exits are non-overlapping at the displayed zoom level.

bschne 12/11/2025|||
information density of online maps is, in general, quite low compared to old paper maps: https://x.com/patrickc/status/1738646361128792402

I guess there's various reasons, ranging from "it's hard to make auto-layout algos produce stuff as dense as painstakingly handcrafted maps" to "let's make it harder to scrape/copy data"

tokai 12/11/2025||
Back then it was dedicated map makers that created maps. Now it's mainly programmers. So its not surprising that quality tanks when you go from disciplinary expert staff to IT day laborers.
jdycbsj 12/11/2025|||
Its not possible to be better because its not possible for even Google or Apple to verify anything anyone claims which is not static btw. The info keeps changing all the time with biz disputes/divorces/inheritence wars etc etc.
potato3732842 12/11/2025||
Nobody is asking for the data to be perfect at the margin. Just for it to be readily visible at all.
fsckboy 12/11/2025||
>I am forced to go to street view to read the sign, then type the company name into the search box to force the business marker to show up and get clickable. I've found Apple Maps is a little better in this regard.

the way you juxtapose them calls for pointing out, Apple Maps don't have streetview which makes Apple Maps a lot less convenient.

Delphiki 12/11/2025|||
Apple Maps has had "Look Around" (their implementation of Street View) for a while now.
fragmede 12/11/2025||||
Where are you? Apple street view coverage isn't as extensive as Google's but there's a binoculars button for it if they do for a given location.
SigmundA 12/11/2025||
Hardly anything unless in a major city, no way to easily tell if there is any coverage other than randomly clicking until it shows, also doesn't tell you the date taken.

Google street view has the 2d overlay letting you know where there is coverage, shows the date taken along with previous imagery, and they have coverage nearly everywhere in the US at a least, although some of its pretty old.

Apple Maps does seem to have more up to date satellite / aerial imagery though.

Hard to overstate how valuable all that street view coverage is on the Google side.

robin_reala 12/11/2025|||
My little Swedish village has full Look Around coverage, and clicking on the ⋯ icon shows an “Imagery” menu item that tells me the month and year the coverage was last updated. I think you’re underestimating where they’re currently at.
SigmundA 12/11/2025||
In the US is has basically zero coverage outside any major city. Google on the other hand has exentiqive coverage into rural areas, albeit some of it old, at least its there, where it has newer coverage it usually has multiple one at different times allowing one to look back in time as well, very useful.
robin_reala 12/11/2025||
I just double-checked my village. Every single road and cul-de-sac that I could find, with no exceptions, has full coverage on Apple. Google on the other hand, has coverage for maybe 50-55% of the roads. The worst example is a residential area on the outskirts where they’ve driven the car in, down one side-street, then given up and gone home.

On the other hand, they do have historical coverage, have to give them that.

SigmundA 12/12/2025||
Yeah so not sure why but Look around coverage is much better in Europe than the US for some reason which seems odd since Apple is US based.

You can see the very poor US coverage here: https://brilliantmaps.com/apple-look-around/

Of course compared to Google Street view there is no comparison on a world wide basis as you can see on the same page.

plorkyeran 12/11/2025|||
In areas with partial coverage Apple Maps has basically the same overlay showing where Look Around is available. It just doesn't have a great indicator as to why the option is greyed out when there's no coverage.
SigmundA 12/11/2025||
I mean in Google Maps you can drag the little man over the map and it has a map layer that highlights all the roads available, so you can easily see where it is and is not. Not randomly picking a point and seeing if indicator is available.
baxtr 12/11/2025||||
Actually… last time I checked some local addresses Apple Maps had newer streetview data than Google.
encom 12/11/2025|||
As interesting as StreetView is, it's such a colossal privacy invasion, it's absurd. In my neighbourhood, you can literally see in peoples windows, into their living rooms.
psunavy03 12/11/2025||
And how is this any different from walking down the sidewalk? They're on the road, they're not stuffing cameras into your living room window to try to catch you walking around nekkid or anything. It is literally documenting what public view looks like.
amanaplanacanal 12/11/2025|||
The biggest difference is that you would have to actually travel there and look, rather than scanning the whole city from your recliner.
jen20 12/11/2025|||
The difference, as usual with this kind of thing, is scale.
shalmanese 12/11/2025||
I never understood why the "collaborative filtering" approach never took off with most review options. Google Maps shows you what the average person thinks is a good restaurant, meaning the rich get richer faster and tiny statistical noise converts to durable competitive advantage.

Instead, I'd love for Google to understand me well enough to show me which restaurants I would disproportionately love compared to other people based on its understanding of my taste profiles. That way, the love can be shared amongst a much wider base of restaurants and each distinctive restaurant could find its 10,000 true fans.

On top of that, it actually gives me an incentive to rate things. Right now, you only rate from some vague sense of public service instead of "this can actively improve your experience with our product".

It's not just Google Maps, Netflix used to operate on the model of deep personalization that they've slowly de-emphasized over the years. I'm still waiting for Letterboxd to introduce a feature to give me personalized film recs based on the over 1000 ratings I've given it over the years as a paying customer but they seem in no hurry to do so. Amazon used to take your purchase history into account when ordering search results but I think that's also been significantly de-emphasized.

About the only arena this is widespread is streaming music services like Spotify.

B-Con 12/11/2025||
I have a theory: They realized the right approach is to focus purely on the yes/no of what you choose to consume, rather than trying to optimize the consumption experience itself.

Remember how YouTube and Netflix used to let you rate things on 1-5 stars? That disappeared in favor of a simple up/down vote.

Most services are driven by two metrics: consumption time and paid subscriptions. How much you enjoy consuming something does not directly impact those metrics. The providers realized the real goal is to find the minimum possibly thing you will consume and then serve you everything above that line.

Trying to find the closest match possible was actually the wrong goal, it pushed you to rank things and set standards for yourself. The best thing for them was for you to focus on simple binary decisions rather than curating the best experience.

They are better off having you begrudgingly consume 3 things rather than excited consuming 2.

The algorithmic suggestion model is to find the cutoff line of what you're willing to consume and then surface everything above that line ranked on how likely you are to actually push the consume button, rather than on how much you'll enjoy it. The majority of which (due to the nature of a bell curve) is barely above that line.

ozbonus 12/11/2025|||
I think Netflix realized that reducing ratings to a simple thumbs up/down was a bad idea after all. A while back they introduced the ability to give double thumbs up which, if you can treat non-rating as a kind of rating, means they're using a four point scale: thumbs down, no rating, thumbs up, double thumbs up.
xnorswap 12/11/2025||
Netflix are right that 5-stars is too many, it translates to a 6 point scale when you include non-rating, and I don't think there is a consistent view on what "3 stars" means, and how it's different to either 4 stars or 2 stars ( depending on the person ).

For some people 3 stars is an acceptable rating, closer to 4 stars than 2 stars. For others, 3 stars is a bad rating, closer to 2 stars than 5 stars. And for others still, it doesn't give signal beyond what a non-rating would be, it's "I don't have a strong opinion about this".

Effectively chopping out the 3-star rating, leaves it with a better a scale of:

   - Excellent, I want to put effort into seeking out similar content
   - Fine, I'd be happy to watch more like it
   - Bad, I didn't enjoy this
   - Terrible, I want to put effort into avoiding this

With the implicit:

    - I have no opinion on this
But since it's not a survey, it doesn't need to be explicit, that's coded into not rating it instead.

These are comparable to a 5 point Likert scale:

    "I enjoy this content"

   - Strongly agree
   - Agree
   - Neither Agree nor Disagree
   - Disagree
   - Strongly Disagree
The current Netflix scale effectively merges Disagree and Strongly Disagree, and for matters of taste that may well be fine.

It would be interesting to conduct social science with a similar scale with merged Disagree and Strongly disagree to see if that gave it any better consistency.

Someone 12/11/2025|||
When given a 5-star choice “very bad/bad/ok-ish/good/very good”, I rarely pick one of the extremes.

I suspect there are others who rarely click “bad” or “good”.

Because of that, I think you first need to train a model on scaling each user’s judgments to a common unit. That likely won’t work well for users that you have little data on.

So, it’s quite possible that a ML model trained on a 3-way choice “very bad or bad/OK-ish/good or very good” won’t do much worse than on given the full 5-way choice.

I think it also is likely that users will be less likely to click on a question the more choices you give them (that certainly is the case if the number of choices gets very high as in having to separately rate a movie’s acting, scenery, plot, etc)

Combined, that may mean given users less choice leads to better recommendations.

I’m sure Netflix has looked at their data well and knows more about that, though.

unbalancedevh 12/11/2025||
I apply my own meaning to the 5-star rating, and find it to work really well: 1 = The movie was so bad I didn't/couldn't finish watching it. 2 = I watched it all, but didn't enjoy it and wouldn't recommend it to anyone. 3 = The movie was worth watching once, but I have no interest in watching it again. 4 = I enjoyed it, and would enjoy watching it again if it came up. I'd recommend it. 5 = a great movie -- I could enjoy watching it many times, and highly recommend it.
crote 12/11/2025|||
> The current Netflix scale effectively merges Disagree and Strongly Disagree, and for matters of taste that may well be fine.

I'm a bit skeptical about this.

To me there's a big difference between "This didn't spark joy" and "I actively hated this": I might dislike a poorly-made sequel of a movie I previously enjoyed, but I never ever want to see baby seals getting clubbed to death again.

Every series has that one bad episode you have to struggle through during a full rewatch. Very few series have an episode bad enough that it'll make you quit watching the series entirely, and ruin any chance at a future rewatch.

encom 12/11/2025||||
YouTube doesn't have ratings any more, because people disliked the wrong things which made Susan very sad.

I stopped rating things on Netflix, because after doing so for a long time, Netflix still thinks I'd enjoy Adam Sandler movies, so what's the point?

johannes1234321 12/11/2025||
YouTube got ratings, you may still up- and downvote. They however don't show down votes anymore.
encom 12/11/2025||
Yes, you can vote but only the uploader can see it, making it pointless and equal to no ratings.
ssl-3 12/11/2025||
They're only useless in that they aren't displayed for your peers, but that was always the least-useful function.

Being able to see a counter that reads as "Twenty-three thousand other people also didn't like this video!" doesn't serve me in any meaningful way; I don't go to Youtube to seek validation of my opinion, so that counter has no value to me. (For the same reason, the thumbs-up counter also has no value to me.)

But my ratings remain useful in that the algorithm still uses the individualized ratings I provide to help present stuff that I might actually want to watch.

As we all know, investors and advertisers love growth; Youtube thrives and grows and gathers/burns money fastest when more people use it more. The algorithm is designed to encourage viewership. Viewership makes number go up in the ways that the money-people care about.

Presenting stuff to me that I don't want to watch makes the number go up -- at best -- slower. The algorithm seeks to avoid that situation (remember, number must only go up).

Personally rating videos helps the machine make number go up in ways that benefit me directly.

---

Try to think of it less like a rating of a product on Amazon or of an eBay seller; try not to think of it as an avenue for publicly-displayed praise or admonishment. It's not that. (Maybe it once was -- I seem to recall thumbs-up and thumbs-down counts being shown under each thumbnail on the main feed a million years ago. But it is not that, and it has not been for quite a long time.)

Instead, think of it as one way in which to steer and direct your personalized recommendation algorithm to give you more of the content you enjoy seeing, and less of what you're not as fond of.

Use it as a solely self-serving function in which you push the buttons to receive more of the candy you like, and less of of the candy that you don't like.

encom 12/11/2025||
I have literally not rated anything at all, ever since YouTube removed dislikes, and my recommendations are working fine. Ratings indicate(d) if a given video was likely to be a waste of my time or not, and in an age of AI slop, this feature is more desirable than ever.

Someone should make a SponsorBlock/Dearrow-type addon to flag AI slop.

ssl-3 12/11/2025||
> I have literally not rated anything at all, ever since YouTube removed dislikes, and my recommendations are working fine.

How can you know how green the grass is on the other side of the fence if you've never even seen it?

Isn't it like Shrodinger's Grass, or Green Eggs and Ham, at that point?

(And if your recommendations are working fine, then what is this "AI slop" that you're complaining about? I don't find any of that on my end.)

rkomorn 12/11/2025|||
> Shrodinger's Grass

Fantastically apt, IMO. Kudos.

encom 12/11/2025|||
You only assume recommendations are based on ratings, but you don't know. And I have seen your metaphorical green grass, because actual ratings were a thing up until about 4 years ago, remember?

>I don't find any of that on my end.

Good for you. The true crime genre has been hit hard by AI slop.

ssl-3 12/11/2025||
> And I have seen your metaphorical green grass, because actual ratings were a thing up until about 4 years ago, remember?

I remember this conjecture of yours (that ratings unilaterally ceased to matter as soon as they stopped being displayed to users) very well.

And unlike you, I can see over to the other side of the fence -- in the present day -- at a whim: All I have to do is fire up YouTube in a private session on a disused device. It's fucking awful over there; it's complete bedlam.

encom 12/11/2025||
Yes, a blank YouTube session is the 10th circle of hell Dante didn't know about. What's your point?
ssl-3 12/11/2025||
Same point as always: That it definitely doesn't have to be that way at all.

(I can't make you take the blinders off and use that utterly useless, vestigial Thumbs Down button, though. You're free to live your life with as blindly and with much suffering as you wish, no matter what anyone else thinks.)

encom 12/11/2025||
Please take your meds. I told you my recommendations are working fine, my YouTube is not a default bottomless pit of despair.
ssl-3 12/12/2025||
We all get the YouTube experience that we deserve, I guess.
Spooky23 12/11/2025||||
Yes! It started changing when the shifted from DVD which are sold based on the physical asset to the contract deal for content.

Their objective shifted to occupying your time, and TV you’ll accept vs. movies you’ll love is a cheap way to do that.

_petronius 12/11/2025|||
I mean, if you read about how current industry-standard recommendation systems work, this is pretty bang on, I think? (I am not a data scientist/ML person, as a disclaimer.)

If e.g. retention correlates to watch time (or some other metric like "diversity of content enageged with"), then you will optimize for the short list of metrics that show high correlation. The incentive to have a top-tier experience that gets the customer what they want and then back off the platform is not aligned with the goal of maintaining subscription revenue.

You want them to watch the next thing, not the best thing.

stubish 12/11/2025|||
I think Spotify and other streaming services have a problem very similar to the restaurants. Take an artist with a 40 year career and a dozen acclaimed albums and bags of songs almost everyone loves, and when that artist comes up it is always the same one or two songs. The most played songs, causing feedback and making the problem worse. In my mind, one of the core reasons for asking for recommendations is to discover something different, which means ignoring or maybe even penalizing popularity, because you are likely already familiar with the popular by definition.
magicalhippo 12/11/2025|||
I found Spotify surprisingly good at recommending new music. Not amazing, but considering how low the bar is thanks to other services like Netflix I'veveen pleasantly surprised.

For example it recommended a band with just a hundred monthly plays which I loved. Almost all bands it recommends has less than 10k monthly plays, so not huge "safe bets", and most are quite decent.

kevin_thibedeau 12/11/2025|||
Netflix's DVD recommendations worked this way. It identified cohorts with similar categorical preferences and recommended content other people in the group enjoyed.
locofocos 12/11/2025|||
I have horrible news for you. Google had it, then they killed it

https://www.reddit.com/r/GoogleMaps/comments/1737ft9/google_...

johanyc 12/11/2025|||
Woah I remember this. Totally forgot about the feature.
samlinnfer 12/11/2025|||
From the comments it seemed that it didn't work well for everyone?
RobotToaster 12/11/2025|||
If the service actually shows you things you want to see, then you're less likely to click on ads (or "sponsored results") which you also don't want to see.

Perhaps more importantly, if such organic growth is possible, it lowers the incentive for businesses to buy ads.

DeathArrow 12/11/2025|||
>Instead, I'd love for Google to understand me well enough to show me which restaurants I would disproportionately love compared to other people based on its understanding of my taste profiles.

I don't want for Google to collect data on me, build a profile and "understand" me. I want Google just to return relevant search results.

splonk 12/11/2025|||
I was part of the team that built exactly this. It launched in 2010. Some Googlers of that era are probably still annoyed at all the internal advertising we did to get people to seed the data. This is one of the launch announcements: https://maps.googleblog.com/2010/11/discover-yours-local-rec...

> Google Maps shows you what the average person thinks is a good restaurant

I'm fairly sure this isn't true. At least, I still get (notably better) results searching while signed in. Couldn't tell you what the mechanism for that is these days, though. But at least back in 2010, the personalization layer was wired into ranking. You can see in the screenshots how we surfaced justifications for the rankings as well.

Pretty much immediately after launch, Google+ took over the company, the entire social network we had was made obsolete because it didn't require Real Names(tm), and a number of people who objected (including me) took down all our pseudonymous reviews. Most of the team got split off into various other projects, many in support of Google+. As best as I can tell the product was almost immediately put into maintenance mode, or at least headcount for it plummeted like 90%. Half of my local team ended up founding Niantic, later much better known for making Pokemon Go.

As for why collaborative filtering didn't take off, I can offer a few reasons. One is that honestly, the vast majority of people don't rate enough things to be able to get a lot of signal out of it. Internally we had great coverage in SF, London, New York, Tokyo, and Zurich since Geo had teams in all those places and we pushed hard to get people to rate everything, but it dropped off in a hurry elsewhere. The data eventually fills up, but it takes a while. I'm told we had 3x the volume of new reviews that Yelp had at the time, but Yelp mostly only covered the US, while Google Maps was worldwide, so density was quite low for a long time. It was probably 5-10 years before I started hearing business owners consistently talk about their Google reviews before their Yelp reviews.

Another thing is that people are really bad at using the whole rating scale. On a 1-5 scale, you'll probably find that 80% of the reviews are either 1 or 5 stars. Even more so in a real life situation where you meet the humans involved. While you can math your away around that a bit, at that point you're not getting a ton more signal than just thumbs up/down (anecdotally I've heard that's why Netflix moved away from 5 stars). And then at that point, you might be getting better signal from "were you motivated enough to rate this at all?", which is why there's the emphasis on review counts. Many people just won't review things badly unless things have gone terribly wrong. I sat in on a few UX interviews, and it was really enlightening to hear users talk about their motivations for rating things, many of which were way different than mine.

Stratoscope 12/11/2025|||
Interesting reading, thanks!

BTW I'm familiar with linkrot, but I just discovered link poisoning.

I was reading the blog post on my Android phone and saw the Maps links to Firefly and Home Restaurant. So I tapped the Home Restaurant link and it took me to the Google Maps app in my normal home position with my home in the center. I thought for a moment that maybe it confused Home restaurant with my home.

So I tapped the Back button and nothing happened. Tapped it several more times with no luck. Finally I used the ||| button and swiped Maps up to kill it.

Then I tried the Firefly link, with the same results.

On the web, both links work fine, but someone forgot to test that these old links still work on Android.

Turns out that Home Restaurant is closed, but Firefly is alive and well. Their menu looks tasty, and the FAQ is something to behold:

https://www.fireflysf.com/faqs

If anyone here ever wants to write an FAQ with charm and grace and humor, read this one and learn. It is the gold standard!

gennarro 12/11/2025|||
Thanks for the insights. Nice to hear the facts of a situation in addition to all the guesses and assumptions (which can be interesting too of course)
stronglikedan 12/11/2025|||
> About the only arena this is widespread is streaming music services like Spotify

And even they can't get it right, and will give me promoted content before they give me anything related to my tastes. Pandora is the only recommendation engine that actually gives me what I would consider to be valid results. Shame they refuse to improve their audio quality, or I'd jump ship to Pandora. Until then, I'll keep using their free tier to curate Spotify playlists.

arvindh-manian 12/11/2025|||
Beli is a pretty popular app with this functionality
scratchyone 12/11/2025|||
related to your letterboxd suggestion, https://couchmoney.tv is quite good! it uses trakt instead of letterboxd but it's given me quite a few good suggestions. their FAQ describes a similar approach to what you've been talking about, it tries to find movies and tv you like disproportionately like.
ErroneousBosh 12/11/2025|||
> Instead, I'd love for Google to understand me well enough to show me which restaurants I would disproportionately love compared to other people based on its understanding of my taste profiles. That way, the love can be shared amongst a much wider base of restaurants and each distinctive restaurant could find its 10,000 true fans.

This kind of ties into "but your computer is broadcasting a cookie and you're being tracked" paranoia though.

People have been convinced by uninformed twaddle that somehow folk are looking through their screen at them to see what they're doing and that this is bad, but it also means you get fed an awful lot of adverts that really don't fit your demographic.

I don't mind if advertisers or supermarkets are profiling me based on things I like. You want to show me things I like? Good. The flip side is I'd prefer you not to show me things I don't like.

Youtube seems to be hilariously bad at this latter part, and all I get are adverts for a bank I'm already with and have been for 30 years, adverts for online gambling sites which I will never be interested in, adverts for Google's AI slop which I will never be interested, and adverts for online grammar-checking services that don't work in the UK because they convert everything into some weird North American creole dialect, which - again - I will never use.

Yes, take a look at my restaurant-using profile. Recommend stuff I like.

davedx 12/11/2025|||
> Instead, I'd love for Google to understand me well enough to show me which restaurants I would disproportionately love compared to other people based on its understanding of my taste profiles.

I mean... this sounds like the perfect use case for a third party app like "My taste restaurant finder"? There are undoubtedly apps out there like this.

I don't think Google Maps (a general purpose maps app) should try to be everything for everyone. It's good enough for what it is.

jwr 12/11/2025||
The reason is money. Google (in spite of what they would have you believe) does not show you what is "good" for you, it shows you what it gets paid to show you (paid in various, sometimes very complicated ways).

I am sad that Google services are so popular, because it makes the world a little bit worse for everyone. This includes not only Google Maps, but also Gmail (did you know that Google is quite active at censoring your E-mail and you will never see certain E-mails?).

I would really like to see more competition, ideally without the ever-present enshittification (I'm pretty sure Apple Maps will go down the drain, too, because KPIs and money).

Workaccount2 12/11/2025||
Ain't nobody want to pay for shit.
modeless 12/11/2025||
Google's Maps search ranking doesn't seem sophisticated to me. In fact it seems unbelievably naive. Ranking is Google's core business and yet they seem to forget how to do it when a map is involved.

When I want to find something that's actually good, I use this site: https://top-rated.online. At first glance it looks like an unremarkable SEO spam site, but it's actually a great way to get properly ranked Google Maps reviews. It uses proper Bayesian ranking, so it won't show you a 5 star place with two reviews over a 4.9 star place with 2,000 reviews, as Google often will. And it has good sorting and filtering options so you can, for example, filter or sort by number of reviews.

xandrius 12/11/2025||
Maps's search as a whole is terrible even from a UX perspective: search something with some filters, realise that you want to change a letter in the search? Byebye filters.

Some filters are available with a specific subset of words but not with another.

Zoom in a location, look for a common word? There are good chances it will zoom out and send you to the other side of the globe instead. Then pan back, hit "Search in this area" and bam it works.

Some devices can make reviews and some can't (tested on different devices, even Google ones).

Search for a specific word which might be in a review (say, "decaf") and you get even stuff which doesn't even remotely contain the word (I'd expect an empty result if no place has mentioned my keyword).

And many more.

It's just insane how a huge company just seem focused in making a "good enough" experience instead of being the leader. Maybe it's for the best but if they went 1 sprint/quarter into "let's fix glaring BS UX issues in our products", they would probably destroy so many alternatives out there.

Maybe it's on purpose to avoid some anti-trust kind of response? We'll never know.

modeless 12/11/2025||
Years ago I worked on the Google Maps team. IMO Google has underinvested in Maps UI for a long time due to a lack of competition and a lack of appreciation for the value of the product because the amount of direct revenue attributable to it is low. It's practically in maintenance mode.
shalmanese 12/11/2025|||
I've said for decades that Google is terrible at search in every area except Google Search. Youtube search? Terrible! Chrome history search? Abysmal! Gmail search? Atrocious! Google Maps Search? At some point, standing in a middle of a mall searching for "coffee" returned only 3 SERPs despite me standing in front of a coffeeshop that I could not get to show up.
dieortin 12/11/2025|||
SERP = Search Engine Results Page. I’m pretty sure what you mean is simply “3 results”, and not “3 search engine result pages”
DeathArrow 12/11/2025||||
>I've said for decades that Google is terrible at search in every area except Google Search.

From my point of view Google Search is terrible, too. Is hard to find relevant results, you mostly get results optimized to make money, or junk. You have to explore tens or hundreds of results to find the needle in the haystack.

modeless 12/11/2025|||
I find YouTube search to be serviceable. At least it has decent filtering and sorting options. Gmail search is just OK, but I haven't found anything much better. Chrome history search, though, is completely worthless. Especially since it got merged into that myactivity thing that is utter garbage, completely non-functional for any purpose. There's so much potential in searching a complete history of everything you've ever personally seen online, and it would make Chrome more sticky. Incredible fumble by Google here.
shalmanese 12/11/2025||
Youtube search does a baffling thing where it shows you 5 SERPs, then a bunch of unrelated things it thinks you like, then another 5 SERPs. It used to only show you the top 5 SERPs before switching to "suggested videos" for the rest of the scroll. Truly a terrible product when that was the design.
jerlam 12/11/2025|||
Youtube is not in the business of giving you accurate search results or information. It's now in the business of getting you to watch any video, related or not to your query, in order to serve you ads.
Workaccount2 12/11/2025|||
> It's now in the business of getting you to watch any video, related or not to your query, in order to serve you ads.

Youtube was in this business from day 1. Even before Google. Youtube was never going to be anything other than an ad-platform with videos to lure in the products.

Vid.me tried to be a video platform with videos to lure in users, but it went bankrupt, because nobody wanted to pay and nobody wanted to watch ads.

data_marsupial 12/11/2025|||
It is a very crude method for injecting diversity into search results (and the browsing experience). It can't be turned off and still shows up even if very specific search terms are used.

Hard to believe it is the best possible video search implementation for their ad serving goals.

vintermann 12/11/2025||||
They fear tiktok is outcompeting them with even more aggressive attention hijacking, I guess, so they can't resist showing up something "This wasn't what you were looking at but can I get you to click it?"
charcircuit 12/11/2025|||
To be fair those "unrelated" videos are sometimes videos I'm also interested in, sometimes more than what I'm searching for.
fsckboy 12/11/2025||
>To be fair those "unrelated" videos are

the unrelated videos it shows me are so far from anything I'm interested in that I can only conclude it's showing both of us the same stuff, just lowest common denominator popularity.

>videos I'm also interested in, sometimes more than what I'm searching for

therefore, based on my argument, you must have horrible taste

LocalH 12/11/2025|||
No, advertising is Google's core business.
bostonvaulter2 12/14/2025||
This has terrible top suggestions for my city, looks like complete overpriced tourist traps.
dzdt 12/10/2025||
Google maps is doing the same thing to local business success that social media algorithms are doing to political success. The algorithm controls what you perceive as the consensus of others. It is a dangerous world to have such power so highly concentrated.
tkel 12/10/2025||
Perhaps such things should be controlled democratically instead of by a single person or a small group of people whose companies are organized as dictatorships.
Ferret7446 12/11/2025||
It is controlled democratically. The people have democratically ceded their knowledge gathering to large companies. Because people are above all else lazy
tkel 12/11/2025||
That's not what democracy is. The algorithm is developed in an organization that is structured as a dictatorship.
Ferret7446 12/11/2025||
And each user decided of their own volition to use the service under the pretense of delegating to such an algorithm.
komali2 12/11/2025||
"Decide" is a heavily weighted word here. From what did they decide? Was the field from which they were deciding, perhaps monopolized, or ologipopalized? Was there information skewed by the entities hoping to be chosen? Do said entities have stunning amounts of capital and power that let them prevent competition?
websiteapi 12/10/2025||
How exactly would you fix this? Seems no different than any arbitrary person or groups ranking.
cons0le 12/11/2025||
First off, let me see ALL the restaurants in my city, not just the 10 recommended ones.

Second, stop moving the map when I search for things. Why does google maps on both mobile and desktop, change your search area. I put the map in one place because I want to search there.

Third, stop scrubbing bad reviews. When every restaurant is 5 stars, theres no point

michaelt 12/11/2025|||
> Second, stop moving the map when I search for things.

When I search for 'chicago' I like having the map move to Chicago, even if there's a Chicago Grill, Chicago Pizza and Chicago Trading Company closer.

stavros 12/11/2025|||
> stop moving the map when I search for things

Are you saying that if I want to find, for example, where Athens, Georgia is, I need to basically find it manually in the world map?

delichon 12/11/2025||
The solution is what Lauren did, she rolled her own. Once that took teams of experts and big bucks. Now a single ML expert can do it for small bucks because she "needed a restaurant recommendation" and didn't trust the available ones. Soon any mild mannered programmer will have the same capability, and then the muggles will get it, in a mass, just for the asking of their favorite chat bot.

If the progression holds, oodles of recommendation engines can bloom, and it'll be trivial to fork and customize a favorite with a prompt. As the friction of doing large analysis jobs tends toward nil, the Google moat dries up and their commanding height subsides. Too optimistic?

andai 12/11/2025||
There's a couple different threads here.

Can we make a decentralized search engine. Which breaks down into two questions, is it technically feasible and is it socially feasible?

(Maybe the word search would be a bit more broad than retrieving web pages. It could be for everything right.)

I don't know but I'm inclined to say that the difficulty will be more on the social side than on the technical side.

The web was very decentralized 20 years ago, and we had all manner of peer to peer systems already. There just doesn't seem to be much appetite for that kind of thing, at least in the mainstream.

Although there might be something to it, with the AI part of the equation.

Like we had self hostable services for a long time, most people just don't want to be a sysadmin.

Well, I gave Claude root on my $3 VPS. Claude is my sysadmin now. I don't have to configure anything anymore. Life is good :)

gleenn 12/11/2025|||
The data is the key though. How did they effectively scrape the data? Does every restaurant have a website? I bet half rely on Google Maps. So IMHO you are too optimistic because regularly and effectively getting the data is the hard part, not the model.
TrackerFF 12/11/2025||
This right here. Every time I see these types of articles, I jump straight to the chapter regarding data, and it usually a single line of "I scraped the data", sometimes with explanation, most times not.

In this case it seems like she used their API to get the data. But as she notes, scraping can quickly mean having to spend money. And that's where the scraping dream ends for many people - if they have to spend money in any way, shape, or form, it's a non-starter.

DeathArrow 12/11/2025|||
>then the muggles will get it, in a mass, just for the asking of their favorite chat bot

I guess you can do it right now if you tell a llm your preferences.

nicbou 12/10/2025||
In Germany, businesses routinely bully reviewers into deleting negative reviews, so the scores are meaningless.

I only trust what friends recommend.

patrickmay 12/10/2025||
Serious question: How do they bully online reviewers?
bay_baobab_ii 12/11/2025||
This happened to me a few times for my reviews in Germany. My 1-star reviews were flagged by the business as "defamation" although it contained only facts and personal opinions. I provided additional proof like screenshot of their documents (one of them was a language school), but they deleted my review at the end. I was so frustrated, I even considered deleting all of my two hundred something reviews from Google Maps.
immibis 12/11/2025|||
You just made me check a business where I left a negative review and was threatened with a lawsuit. I didn't remove it, but Google did automatically. Looks like I'm still algo-banned from leaving a review there (I even tried a 5-star review with no text, and was told their AI found it a violation of content policy, lol) but now above most of the obviously bought 5-star reviews with generic test is a 6-month-old negative review with a lot of "likes", stating the owner files criminal complaints against negative reviewers, they appealed to Google twice, they defended themselves in court, and they saw other negative reviews had been reviewed. (possibly mine)

Of course, it also has a reply from the owner, stating this review that says he files criminal complaints against reviewers is a complete lie, and therefore, he's filing a criminal complaint against this reviewer.

vintermann 12/11/2025|||
I already deleted all my reviews from Google Maps. Spent all that money and effort installing a wheelchair elevator in a listed building, then when updating the info to say basically, "it's still not exactly wheelchair-friendly as a 120 year old building, but there is a wheelchair elevator and a HC toilet now", Google algorithmically accused me of lying.
chamomeal 12/11/2025|||
I’ve almost moved on from online reviews. So many are fake, so many these days are slop. Half the time a 3.5 place is rated so low because people pick the most random ass reasons to slap it with 1 star.

Also I’ve decided I don’t want to live my life by following what Google says I should do as a default. Sometimes I go to a place that sucks. But that happened when I checked Google reviews anyway!!

wat10000 12/11/2025||
I mostly ignore the ratings and spot-check some reviews with good and bad ratings. If the good reviews actually describe something concrete and the bad reviews are nonsense, I take both of those as a good sign. If the good reviews are vague and the bad reviews are actually justified, then the place is probably not so good.

Similar with online shopping. If all the one-star reviews are complaining about the shipment being lost in the mail or other irrelevant nonsense, the product is probably pretty good.

pixl97 12/11/2025||
About the only reviews worth reading are 4-2 stars out of 5. 5s are overblown or fake. 1s quite often are about something dumb. A 3 for for example is apt to at least be thoughtful
tailsdog 12/11/2025|||
I've had this happen to me, posted a factual restaurant review 12 months later threatened with defamation and it's auto removed by Google. It seems there are agencies that use legal framework to do bulk removal requests to Google for any low reviews no matter the content. The in-authentic Korean restaurant in Cologne went from a 1.9 to a 4.6. It's impossible to trust reviews in Germany due to these corrupt bully tactics.
alpineman 12/11/2025||
Yeah, reviews are useless in Germany as a result. If anyone from Google is reading this, PLEASE add a tag to establishments that remove reviews by legal means!
Bowes-Lyon 12/10/2025||
I love the idea! And I want to have it for my city :)

Is there a project on GitHub or somewhere that I could clone?? (smiling face with halo)

_ink_ 12/11/2025||
Looks like she might publish it: https://laurenleek.substack.com/p/how-google-maps-quietly-al...
HanShotFirst 12/10/2025|||
Same!
dddw 12/10/2025||
Same here!
sinuhe69 12/10/2025||
Very interesting. But I wonder how much Google (and other) Maps can actually shape the scene. For tourist hotspots with a lot of visitors, it IS clearly the driving force. But for locals, I don’t think it has an overwhelming effect. Locals know their restaurants and they visit them based on their own rating. They could explore total strange and new ones, but then they will form their own rating and memory immediately and will not get fooled/guided by algorithm (the next time)
tokioyoyo 12/10/2025||
Yeah, can’t comment about London, as I’ve only been a tourist there, but assuming it works like in Tokyo. In a big city, with basically unlimited amount of dining options, a lot of people will try different places. In the past year, I don’t think I’ve repeated a single dinner spot more than 3 time, and I basically eat out every day. This is always a discovery problem, and word of mouth/google maps/tabelog/etc. is a major sales driver here.

Now, if I think about the time I lived in Vancouver, it was the opposite. You don’t have that many options, after a while you basically make a list of your favourites and rotate.

tkgally 12/11/2025||
Long-time Tokyo/Yokohama resident here. I’m basically the same: Especially if I’m by myself and near a train station or retail area, I just walk around to see what’s available and choose someplace to eat. Only if I am planning a meal with others do I look for options online, and then, in addition to Google and Apple maps, I also use sites such as tabelog.com and restaurant.ikyu.com.

I haven’t been outside Japan for nearly a decade so I can’t compare it with other countries, but my impression is that Japan has more small restaurants than some other places. It’s not unusual to go into a ramen, curry, gyoza, soba, or other eating place with fewer than a dozen seats and staffed by just one or two people.

The existence of such small places increases the eating-out options. I don’t know why such small food businesses are viable here but not elsewhere; perhaps regulatory frameworks (accessibility, fire, health, tax, labor, etc.) play a role.

tokioyoyo 12/11/2025||
Totally. We’re definitely lucky over here. From my talks with people in restaurant industry in NA, it’s just extremely expensive to start a business, on top of the regulatory restrictions that you’ve mentioned. And obviously the holy grail of money making - liquor. I can get beer in almost every random ramen shop near me. It takes months/years of approval to open a place with a liquor license in Vancouver, Canada. Margins on alcohol are huge, that gives breathing room to little margins places make from food.
Bjartr 12/10/2025|||
Unless, as a local looking for new spots to try, your first step is going to Google Map and searching "restaurants". I'm certainly guilty of this sometimes.
dataflow 12/11/2025||
I did exactly this < 10 minutes ago. For my local area.
tacker2000 12/10/2025|||
I disagree, i’m always using Google to find new restaurants and places to go to in my own (fairly large) city.
harvey9 12/10/2025|||
The writer is in London where even locals often eat outside their immediate neighborhood.
embedding-shape 12/10/2025|||
I think it's less about tourist vs local, and more about the breadth of restuarants you have available. I live outside of a major metropolitan area in South Europe, there are restuarants going out of business and opening up every day in the city, no one can keep track of all them.

If you can just say "Peruvian" and it finds all restaurants around you within 2km, you might get 30 options. At that point, using the wisdom of the crowd for some initial filtering makes a lot of sense.

Personally I love going to completely unknown restaurants that has just opened and have zero reviews yet which Google Maps helps with too, but looking at how others around me use Google Maps, a lot of them basically use it for discovering new restaurants to try, and we're all locals.

asdff 12/10/2025||
Depends if you live in a big city with a lot of restaurant turnover or not.

This is actually a big frustration for me how I can search food and get totally different results over the same area in the frame. I seem to remember in the old days of google maps you'd see, you know, everything in the area. Like pins on pins on overlapping pins. And you'd click through them or zoom in as appropriate. You found everything. It all worked.

Then someone had the brilliant idea that this was all too busy, and you should have pins omitted until you have sometimes zoomed so far in you are filling your map viewer frame with the doorstep of that business...

I wouldn't be surprised to learn businesses get charged to appear first. Seems like it tends to be things like fast food or national chains over new locally owned restaurants that pop up more often on google maps.

lmz 12/11/2025||
I'm not sure the overlapping pins idea would work for e.g. a 5 floor building with no multilevel maps and 6 businesses to a floor. Which is a common thing in some of the places Google maps.
immibis 12/11/2025||
Works for me. If I search "restaurants", and I see a building full of pins. I can now go to that building and look at all the restaurants.

You don't want to show every business as a default view, of course.

fersarr 12/11/2025||
+1 to "We audit financial markets. We should audit attention markets too"
shellfishgene 12/11/2025|
I often think it would be cool if there was a widely understood hand sign for asking people in a restaurant how they rate it. You stand outside the window and make the "Is it good?" sign, and whoever sees it from inside would hold up 1 to 5 fingers to give their star rating.
WOTERMEON 12/11/2025|
Point twice to them. Point to the space in front of your lap. Point to your face and mimic sad face and later happy face, while pointing your thumb down then up, à la Roman emperor.
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