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Posted by gbugniot 12/11/2025

French supermarket's Christmas advert is worldwide hit (without AI) [video](www.youtube.com)
499 points | 302 commentspage 2
daveaiello 12/12/2025|
I just got a pair of AirPods Pro 3 and have been looking for a way to use for Live Translation of a language other than Spanish.

I don't feel like I 100% needed to hear the English translation, because the animation tells the story almost without words. But it was a bit more interesting to have my AirPods tell me bits of the words exchanged between the adults and the boy, leading into and out of the video.

readthenotes1 12/11/2025||
The best, imo, is the Corona one

https://youtu.be/AhTM4SA1cCY?si=DVczeTNpaomkB1y0

(That's the extended version for some extra calm).

I do not like the beer, but they nailed what I want for Christmas

Aachen 12/12/2025|
Ehm, so I clicked on 4 random timestamps throughout the hour. Is anything supposed to happen? How is this relayed to the OP?
stronglikedan 12/11/2025||
The little tail wag as he brought his bounty to the table was a nice touch (my fav in fact), and something that AI might have missed.
TheCycoONE 12/11/2025||
I have strong Tawney Scrawny Lion and Un loup dans le potager vibes from this commercial. Delightful.
christophilus 12/11/2025|
Exactly what I thought of. I used to love the Tawny Scrawny Lion when I was a kid.
ornornor 12/12/2025||
I am amazed that a French supermarket selling food is advertising switching to vegetables rather than meat and milk! What a time to be alive
ddrdrck_ 12/12/2025|
Well all supermarkets here sell vegatables and many of them also sell fish ... And I see nothing about stopping milk consumption in this ad ?
ornornor 12/12/2025||
There are usually 10 aisles of meat/meat-related products, and 1/2 aisle of "not meat" products (exaggerated to make my point.) Meat and dairy lobbies are very strong in France, and it's obvious from ads/store aisles.

So I'm pleasantly surprised to see an ad from a French supermarket that is not trying to sell you more turkey, sausage, and beef for Christmas but rather focuses on vegetables.

BrandoElFollito 12/13/2025||
What do you mean? The will be an aisle with ham, sausage etc, and a butchery. There will be one for canned food, which will include some tuna, cassoulet and raviolis.

In my SuperU meat is not overly present.

ornornor 12/14/2025||
The supermarkets I use aren’t like yours then.

There is way more surface dedicated to meat and dairy than to their alternatives. Typically it’s rows of freezers and fridges for meat and dairy, and a third of an alley for alternatives.

BrandoElFollito 12/14/2025||
Ah, I misunderstood your comment, sorry. I thought you were comparing meat & dairy to anything else (vegs, canned, ...).

Yes, there are not many alternatives, half an alley in my case.

throwacct 12/11/2025||
Hehe. People have "AI" fatigue (I'll include myself there, too), not only because AI content "feels" soulless, but also because the looming job displacement narrative, exacerbated by CEOs, VCs, etc. There'll be a big consumer pushback against companies using AI to lay off employees, etc
Zopieux 12/12/2025||
It's not just soulless, it's plain ugly. You'd think with their budget these companies would try harder.
littlestymaar 12/12/2025||
It drives me mad to see that companies use AI to make garbage for 1/10th of the cost instead of just leveraging it to halve the cost while not losing quality…
jack_tripper 12/11/2025||
>There'll be a big consumer pushback against companies using AI to lay off employees, etc

No there won't. Same how there was no consumer pushback when everything from your Nikes to Apple computers moved to be made in China by slave labor and gutted your manufacturing industry at the same time while consumers and shareholders cheered.

Consumers only care about value for money not where or how a product is made. People's morals go out the window when their hard earned paycheque is on the line. Capitalist competition is dehumanizing by nature. The only thing that can help maintain humanity is government regulation because expecting consumers to prioritize morality over price has always failed.

If AI companies give consumers the same product but cheaper, they'll win.

throwacct 12/11/2025||
Interesting. I agree with you that consumers prioritize price over morality, but not when their livelihood is directly or indirectly negatively affected by AI, and the people are starting to notice it.
alephnerd 12/12/2025|||
> I agree with you that consumers prioritize price over morality, but not when their livelihood is directly or indirectly negatively affected by AI...

No consumer complained 15 years ago when the VFX industry in LA was outsourced to Vancouver and London due to subsidizes [0], and no consumer complained when VFX in Vancouver or London was outsourced to India and China over the last 5 years. No one will complain when VFX studios leverage AI to create content and then maybe have around 20-30% of the remaining humans edit videos to be humanlike.

Ironically, the Trump admin proposed a tariff that would help bring VFX back to the US [1] but the same consumers who on here are complaining about AI and Offshoring are the same ones who opposed such a tariff. Of course, if the Biden or a hypothetical Harris admin did something similar, they would also be flamed severely.

And thus the cycle continues. You all will keep complaining, but will keep purchasing from Costco, Trader Joe's, Patagonia, etc, will keep consuming content from one of the handful of companies that have consolidated media, and will remain employed by tech companies that in some shape or form continue to help maintain this cycle.

Statistically speaking, the demographic on HN told blue collar workers in 2009-17 to "learn to code". Why should they have sympathy for you? And thus the cycle continues.

[0] - https://www.latimes.com/archives/la-xpm-2011-feb-01-la-fi-ct...

[1] - https://www.reuters.com/business/media-telecom/us-impose-100...

jack_tripper 12/12/2025||
>Ironically, the Trump admin proposed a tariff that would help bring VFX back to the US [1]

Why ironically? Tarifs to protect some US Industries were part of his campaign promises. We're people living under a rock till now?

With the rest of your comment I agree 100%. Replacement of expensive US jobs will continue tarifs or not.

It's the downside of being the world reserve currency. Labor is too expensive to be globally competitive outside mega specialized and highly profitable niches like big tech and AI or protected industries like defense.

alephnerd 12/12/2025||
> Why ironically

Because it's an industry with an avaowed opposition to Trump and it's members are not in his voting bloc. A major reason the policy has been pushed was because of the Teamsters (which the Motion Pictures Union is a part of) lobbied the Trump admin due to Sean O'Brien's close ties to Trump.

jack_tripper 12/11/2025|||
>but not when their livelihood is directly or indirectly negatively affected by AI, and the people are starting to notice it.

And do what about it? People don't give a shit AI is replacing creators jobs same how people didn't give a shit automation or offshoring replaced blue collar jobs. Literally nobody cared when the actors and writers went on strike so nobody will care when they'll be replaced by AI.

Especially when the quality of human made entertainment has been on a steep decline over the last 10 years consumers will even cheer to see them replaced same how they cheered when they could buy higher quality Japanese made cars at lower prices.

Mr_Eri_Atlov 12/11/2025||
Very cute and charming ad, the tail wagging at the end was great
kazinator 12/12/2025||
The fish are realistic, and not cutsey cartoon animals, and so the wolf can eat those.
wat10000 12/11/2025||
Where did the wolf get all the dairy products needed for all that rich French cuisine? This ad raises more questions than it answers.
timbit42 12/11/2025|
The advertised grocery store, perhaps?
wat10000 12/12/2025||
Then where did he get the money!
PeterStuer 12/12/2025|
Are they suggesting fish are vegetables or are these just mammal exclusionaries?
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