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Posted by nobody9999 12/12/2025

Epic celebrates "the end of the Apple Tax" after court win in iOS payments case(arstechnica.com)
433 points | 346 commentspage 3
amelius 12/12/2025|
Why didn't Microsoft, back in the 90s, have an app store that businesses had to pay for to sell Windows applications in?

I mean, it's certainly not for lack of business insight. And you don't need the internet to sell applications.

asadotzler 12/12/2025||
Downloading software over dial-up speeds of 14.4 kbps to 28.8 kbps sucked, and most businesses weren't large enterprises so didn't have T1s (which were themselves only 1.5 Mbps) so sending the office manager across town to Circuit City to buy a boxed copy of some piece of software made sense. The app stores of the 90s were "third party" and physical and covered the needs and capabilities of 90s companies. The other "app store" was even more indirect, software makers paying PC sellers to pre-install.
whstl 12/12/2025|||
That's how Game consoles operated, so there was definitely precedent.

But it took until 93-94 for Windows to actually become dominant enough to have such leverage, some argue that this only really happened with Windows 95. Since it was an open ecosystem for almost a decade at that point, changing was hard.

The Apple AppStore was different, it was launched after the iPhone shipped 13 million units and "only allowed web apps".

jrowen 12/12/2025|||
It could be argued that it was part of "embrace, extend, extinguish" to attract developers to the platform by keeping it open. They would just figure out how to capitalize on anything that got big enough, much like Google.

Apple really pioneered the walled garden (which I would assume was previously taken to be shooting yourself in the foot), and it's proven to resonate with the wider less tech-savvy population.

rimunroe 12/12/2025|||
> And you don't need the internet to sell applications.

Could you elaborate on what you mean by this? I don't know how you'd sell them otherwise. How do you do you process a payment without a network connection? The only thing I can think of is offering a catalog in the OS which users could browse and physically order stuff from, but I wouldn't call that a store.

whstl 12/12/2025|||
Even back then, game console manufacturers had licensing agreements with developers, so those developers had to pay royalties, even though distribution was handled by physical stores.

In some cases, some console manufacturers even handled the manufacturing of cartridges/CDs and the distribution side too.

rimunroe 12/12/2025||
Sorry, I'm a little confused about the relevance here. Could you elaborate a bit on how it ties into what I was saying? How did the users view products, how did they purchase them, and how did they receive them?
whstl 12/12/2025||
You asked how a company could sell (presumably third-party) apps without internet. I gave an example of it happening. Money-wise the model was very similar to Apple's AppStore.

> How did the users view products, how did they purchase them, and how did they receive them?

For the specific case of games, it was mainly via physical stores but I'm sure there were other methods such as catalogs, especially internationally.

EDIT: Remember GP is talking about the 90s and without internet, so it doesn't mean an app store where the app is instantly in your possession after clicking a button.

rimunroe 12/12/2025||
> Remember GP is talking about the 90s and without internet, so it doesn't mean an app store where the app is instantly in your possession after clicking a button.

Right, but how is that an app store and not just a catalog?

…am I fully misunderstanding and they just meant a physical store?

whstl 12/13/2025||
I just provided some information, use it as you want. I'm not really in this website to have an argument.
ThrowMeAway1618 12/12/2025|||
>Could you elaborate on what you mean by this? I don't know how you'd sell them otherwise. How do you do you process a payment without a network connection? The only thing I can think of is offering a catalog in the OS which users could browse and physically order stuff from, but I wouldn't call that a store.

Not GP but, processing payments absolutely does not require a network connection. Doing so is absolutely not nearly as convenient, but in my adult lifetime it was pretty normal for retailers to pick up a phone, give a customer service rep and/or automated call handler CC info and dollar amounts and get appropriate confirmations.

As for a business without an OS interface not being a "store," that's ridiculous on its face. If that were true, we'd have to call 7/11 or any similar place (like those at most gas stations) convenience "locations with items for sale but not a store, because stores are only places with catalogs in my OS," and "places which sell stuff but aren't stores because rimunroe says they can't be a 'store' without a catalog in their OS."

Touch grass, friend.

rimunroe 12/12/2025|||
> Not GP but, processing payments absolutely does not require a network connection. Doing so is absolutely not nearly as convenient, but in my adult lifetime it was pretty normal for retailers to pick up a phone, give a customer service rep and/or automated call handler CC info and dollar amounts and get appropriate confirmations.

I forgot about phone payments, but that doesn't change my argument. If it's a built in listing of products, it presumably needs to be updated occasionally too, which I'm not sure how you'd do without mailing disks if you didn't have a network connection. I also don't know how you'd make room for the bundled software. My memory of my Windows 3.1 machine involves a lot of wishing I had more space on my HDD.

> As for a business without an OS interface not being a "store," that's ridiculous on its face.

That indeed would be absurd. Fortunately, I never argued this. I argued that without taking payments or distributing the software through the "store", I don't think it would qualify as a store but would qualify as a catalog. I think of a store as somewhere you go to exchange money for goods/services. If it's doing neither of those things is it still a store?

> Touch grass, friend.

I don't know why you felt this hostility was warranted. Did I slight you in some way?

Gracana 12/12/2025|||
You can probably bet that the dumbest possible interpretation of someone's argument is not what they had in mind.
ryandrake 12/12/2025||
There wasn't an argument. The OP was just asking a (presumably honest) and simple question: How do you do you process a payment without a network connection?

I can understand how someone under, say, 30, might not know how commerce happened before the Internet. My 13 year old can't believe there was even once a world without the Internet.

rimunroe 12/12/2025|||
> I can understand how someone under, say, 30, might not know how commerce happened before the Internet.

I remember those days, but I think most people would call something where you viewed a list of products and then called or mailed to order and received the product elsewhere a catalog, not a store. As for over-the-phone payments, I forgot about that method for a moment but don't think it meaningfully affects my argument. It's just as out-of-band as the mail order example I included.

Gracana 12/12/2025|||
I was referring to ThrowMeAway's response to rimunroe. "That's ridiculous on its face" is a clue that they meant something different.
downrightmike 12/12/2025||
Moving megabytes and then gigabytes were really expensive and error prone. physical media was faster and practically no error.
concinds 12/12/2025||
It feels like courts are not doing a good job promoting "competition".

- Apple shouldn't be able to charge for external payments, come on.

- Force prominent disclosure of refund policies. Epic Games doesn't allow them for IAP. Apple does. Epic knows exactly how predatory that is, betting some kids will find ways to spend thousands and the parents will be helpless. Ideally you'd have a law mandating refunds, but without that, there should be mandatory disclosure on the IAP screen, at least for microtransaction games. You can't have fair "competition" when you have an information asymmetry, and if these rulings don't mandate that, you'll open the floodgate for these gaming companies to screw over parents.

arrosenberg 12/12/2025||
Antitrust laws were written in the early 1900s and updated through the 1950s. Credit cards weren't available until 1966 and didn't become widely used until the 1990s. Digital platforms weren't a thing until the late 90s/early 2000s and the Apple app store didn't exist until 2008.

The courts can only enforce the laws on the books. Congress needs to update the laws, but they won't because they are hopelessly corrupt :(

lesuorac 12/12/2025||
A lot of laws don't need updating.

Courts don't allow you to submit false evidence yet somehow they need to update their produces to handle AI generated false submissions?

The issue is enforcement. Plain and simple. The anti-trust on the books are fine; no more amount of written laws will make regulators regulate.

arrosenberg 12/12/2025||
Lina Khan did try and regulate. She had some successes, but the major cases w/r/t concentration of power against Microsoft, Amazon, Google, Meta and Apple have all moved slowly and (so far) failed to result in break ups.
tick_tock_tick 12/12/2025|||
> Force prominent disclosure of refund policies.

100% agree Apple should be forced to have a big banner on explicitly stating they have no refund policy and it's all whatever they feel like this week. Which funny enough is also basically their app approval process.

lapcat 12/12/2025|||
> - Force prominent disclosure of refund policies. Epic Games doesn't allow them for IAP. Apple does.

Apple has no official App Store refund policy, either for IAP or for upfront paid apps. I've already looked for one. There's of course a form to request a refund, but refunds are entirely at Apple's discretion, for any reason or no reason, and Apple often exercises its discretion to refuse refunds.

raw_anon_1111 12/12/2025||
I have never had Apple to refuse a refund and I’ve had an iTunes account since 2003
lapcat 12/12/2025||
> I have never had Apple to refuse a refund

Good for you, but you're only one user out of more than a billion.

> I’ve had an iTunes account since 2003

I'm not sure how that's relevant, because the App Store opened in 2008. Also, Apple had a different CEO at the time.

raw_anon_1111 12/12/2025||
The App Store was built on iTunes and used the same backend. The refund process hasn’t changed since then. Funny enough before the App Store you could buy Apple curated apps for your iPod.

Have you heard reports of Apple not granting refunds?

lapcat 12/12/2025||
> The App Store was built on iTunes and used the same backend. The refund process hasn’t changed since then.

I'm not talking about the technical process. Like I already said, "There's of course a form to request a refund".

> Have you heard reports of Apple not granting refunds?

Yes, many. Indeed, I've heard it from my own customers, as I'm an App Store developer myself.

midtake 12/12/2025||
Why shouldn't Apple be able to charge whatever the fuck they want on their own platform, while users of their platform can? Now Sweeney can sell vbux to kids and Apple has to just grin and bear it?
mirzap 12/12/2025|||
Apple needs to be broken up and separated from the App Store. Apple sells devices, and I buy one expecting to own it outright. When you own something, you should be able to install whatever you want without interference from Apple.

How is the iPhone different from the Macs? I can install anything I want from any source on the Mac, but I can't do that on the iPhone. Doesn't make any sense.

jncfhnb 12/12/2025|||
Because they’re forcing people to use their platform
samdoesnothing 12/12/2025||
Oh yeah those pesky armed thugs that go around forcing you to buy Apple products sure are annoying...

Nobody is getting forced to use the Apple platform.

jncfhnb 12/12/2025||
I bought a phone. It’s my phone. It’s not Apple’s phone. Apple can fuck off telling me what I’m allowed to do with my phone.
samdoesnothing 12/13/2025||
Whoever owns the device can do what they want with it, Apple cannot tell you what you're allowed to do with your phone. You're making up a scenario in your head.

This goes both ways - when Apple produces a phone, they own it and they're also free to load whatever software they want onto it. They then enter into voluntary transactions with others, in which the ownership of the phone is transferred along with the right to load whatever software is desired.

If you can't figure out how to load your desired software onto an iPhone, don't buy one. But it's certainly not Apples problem at that point since, as you said, they no longer have a right to any say in how that device is used, and thus also give up any responsibilities you seem to desire.

jncfhnb 12/13/2025||
Jail breaking the phone is not sufficient for fair play.

Apple is actively preventing competition for app stores on the iPhone. And in other countries they’ve already lost the battle.

samdoesnothing 12/14/2025||
> Apple is actively preventing competition for app stores on the iPhone.

Walmart is actively preventing competition for grocery stores inside Walmarts.

Not everything is a monopoly and not everything needs to be totally competitive....

jncfhnb 12/14/2025||
Walmart owns Walmart’s. Apple doesn’t own my phone. Again, Apple can fuck off.
websiteapi 12/12/2025||
Now let’s ban all probabilistic digital items like loot boxes.
jncfhnb 12/12/2025|
Are they still much of a thing? I was vaguely aware of epic dropping them years ago for Fortnite.

Different from gacha at least.

xivzgrev 12/12/2025||
David vs Goliath - well done epic
dabbz 12/12/2025|
It's more like Goliath vs Bigger Goliath.

Small developers/business won't benefit from this change.

End-users COULD benefit from this change but the skeptic in me knows Epic won't adjust their prices to reflect the smaller cut they have to pay now.

jmclnx 12/12/2025||
Now I wonder what this will do to Google ? IIRC, they have been looking into a similar extortion fee for Android Developers.
ralferoo 12/12/2025|
I received an e-mail earlier this week saying that their new policies will be mandatory by January 28, 2026.

https://support.google.com/googleplay/android-developer/answ...

It's incredibly similar to what Apple had before.

pabs3 12/13/2025||
> their own payment processors

Thats another industry that needs more competition.

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