I think the headline is problematic because it suggests the raw photos aren't very good and thus need processing, however the raw data isn't something the camera makers intend to be put forth as a photo, and the data is intended to be processed right from the start. The data of course can be presented in as images but that serves as visualizations of the data rather than the source image or photo. Wikipedia does it a lot more justice. https://en.wikipedia.org/wiki/Raw_image_format If articles like OP's catch on, camera makers might be incentivized to game the sensors so their output makes more sense to the general public, and that would be inefficient, so the proper context should be given, which this "unprocessed photo" article doesn't do in my opinion.