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Posted by iancmceachern 1/1/2026

Sergey Brin's Unretirement(www.inc.com)
See also: https://www.businessinsider.com/sergey-brin-says-leaving-goo...

Google co-founder Sergey Brin on leaving retirement to work on AI - https://news.ycombinator.com/item?id=37226292 - Aug 2023 (25 comments)

Back at Google Again, Cofounder Sergey Brin Just Filed His First Code Request - https://news.ycombinator.com/item?id=34645311 - Feb 2023 (16 comments)

378 points | 464 commentspage 3
ferguess_k 1/7/2026|
Retire early != Don't do anything. Instead, retire early == you can do whatever you want, and NOT do whatever you don't want.

FIRE is sick. Go for it as soon as possible, before marriage.

motbus3 1/7/2026||
He could start by reverting the removal of "Don't be evil" from Google.
zmmmmm 1/7/2026||
It's interesting that he's returned to work on Gemini and that it has been central to Google's rejuvenation in that time. I am curious how much of this marries up with traditional founder driven companies being successful (Jobs returning to Apple, Jensen Huang, etc) compared to being adrift without their original founders. How much was he driving as part of Gemini? Or was he just chipping in?
longhaul 1/7/2026|
This was my thesis as well but only insiders can confirm how much of it is true
ergocoder 1/7/2026||
Retirement isn't quite applicable to billionaires.

They never have to work. They do it because they want to.

Retirement implies there was work you didn't want to do. You did it because you had (or wanted) to make some money. Now you have enough money. You've retired.

Hell, it isn't even applicable to many wealthy software engineers who got rich from tech startups. Many are coding as much as when they were working.

jedberg 1/7/2026||
I retired when my first kid was born. I had plenty to keep me busy playing with her, taking care of her, traveling with her. And then we had the second one, and were extra busy.

But I was still "working" the whole time. I was running a small startup, and still keeping up on tech and taking speaking gigs. I was not great at fully retiring.

I unretired when the second kid got to 1st grade. We could no longer travel on a whim and the house was empty 6 hours a day. I didn't seek work, but someone reached out with an interesting job and I didn't say no.

Funny enough, my wife and I were just talking about how we were both bad at retirement (she also retired and has since gone back to work). But we talked about how the next retirement will be better, because the kids will be gone and we'll just sit around making art and building Lego all day.

We'll see if that actually happens!

qweiopqweiop 1/7/2026|
You didn't retire at all if you still were running a startup surely? You just had multiple jobs and quit one.
jedberg 1/7/2026||
I retired in the sense that I was in complete control of my time and had no active income, living off of assets alone.
HendrikHensen 1/7/2026|||
It's honestly a bit confusing to use words to mean things that they don't generally mean.

Retirement has the definition to stop working. One could argue that another definition may be that you reach an older age and start receiving pension payouts (regardless of whether you keep working or not).

But having a passive income alone simply doesn't mean retirement.

Angostura 1/7/2026|||
You switched jobs to childcare
cynicalsecurity 1/7/2026||
Hard to believe he did it "out of boredom".

It lines up with the AI arms race kicking into overdrive around ChatGPT's triumph in late 2022. Brin pops out of hiding right then, admitting Google "messed up" and starts coding, analysing losses, and basically playing dictator with his super-voting shares to shove the company back on track.

Rivals like OpenAI yanked him in and now he's in the office daily because the "trajectory of AI is so exciting" - translation: his ego couldn't handle watching his empire get outpaced, and with those voting rights, he can bulldoze through bureaucracy to keep the throne.

Ultimately, it's less about some profound quest for purpose and more about a control freak safeguarding his legacy and billions as the tech world burns. He never really let his kingdom go.

waynesonfire 1/7/2026||
I took a moment to participate in an ARIN (https://www.arin.net) call. They drive policy for IP addresses that run the Internet. Anyway, one thing that stood out to me was during a portion of the conference the organization was holding elections for open seats. The seats are open to anyone, I'm pretty sure.

There were a bunch of people, from across the country, MANY in retirement, trying their best to sell themselves that they are the right candidate.

Sergey can just make a phone call and he gets to build Gemini and run a billion dollar organization and have meaning in old-age. This is what wealth buys you. The rest of us, I guess, we will be arm-wresteling for the few open oppertunities to make an impact.

fergie 1/7/2026||
Proposal for new word: "employtainment"
SarahC_ 1/7/2026||
I look forward to the sweet kiss of death to solve the retirement funding issue, and forever declining health while working struggle. Working for "The man" takes everything someone has.
nusl 1/7/2026|
Really weird clickbait subline

"The tech founder’s return to full-time work is a reminder that even billions can’t guarantee a happy retirement if you don’t also do this. "

stoneforger 1/7/2026|
Hustle culture sociopaths
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