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Posted by wtcactus 7 hours ago

Meta made scam ads harder to find instead of removing them(sherwood.news)
246 points | 81 comments
transcriptase 3 hours ago|
I suspect there are either employees or contractors getting a cut because even getting a legitimate ad that doesn’t break any rules through review can be an exercise in frustration.

I once spent days getting rejection after rejection for ads for a Christmas light show event at a vineyard (not winery, it was a dry event), on the grounds that I was apparently selling alcohol.

Meanwhile I get ads for black market cigarettes, shrooms, roids, cannabis, and anything else you can imagine.

asimeqi 3 hours ago||
Yes please I totally agree. Something big must be going on there. I once bought an item through an Instagram ad. For about a month I got fake updates about shipping. Then one day I get an email that itvwas delivered 2 days ago, complete with a different shipping path and an apparently real USPS tracking ID. Of course I received nothing. Complained to PayPal, the complaint was closed within minutes as not valid.
D13Fd 3 hours ago|||
What compelled you to buy something through an ad? Does it often work? My operating assumption is that every click-through internet ad other than major brands (Apple, car makers, etc) is basically a scam.
giancarlostoro 1 hour ago|||
I've bought shirts I've seen through Facebook ads before. Ads can work, but Facebook is propped up with so many scams these days you have to wonder at what point do they get investigated over it? Amazon has had a similar problem, I've seen loads of threads here over it. I have been fortunate enough that most things I've bought off amazon have been legit.
s1artibartfast 1 hour ago|||
Yes, it often works. Ads are basically the only way for small business discovery.
ryandrake 1 hour ago||
I've gotten to the point where I consider anything advertised to me to be at least somewhere on the "scam spectrum". With the actual value/scamminess being indicated by a number of factors:

1. Frequency: The more I see ads for something, the more of a scam / less value I believe it to be.

2. Channel: Anything on YouTube or social media is 100% unequivocally a huge scam. To the point where if I think a product is legit or worthwhile, and I happen to see it on YouTube, I will change my mind and not even consider purchasing it.

3. Algorithmic vs. word of mouth: Anything I see that is obviously algorithmically fed to me (like recommendations, "you might like" and "featured" products) increases the scamminess / decreases the value.

It's too bad that legit small businesses trying to crack into a market are collateral damage, and I feel for them, but the ad pond is full of scum and if you're legit and you dive into it, you're going to get scum all over you.

FireBeyond 1 hour ago|||
Yeah, don't do that. Instagram ads are no different to the WURGLBIXY and HUYTVING and XORMLINAP and other smashed up syllable "brands" on Amazon, except they'll mostly deliver something to you, even if it is shit.

Take any of the images from an Instagram ad. Someone, somewhere, did (probably) build or design the product being sold (a lot come from Kickstarter and may have never launched), but if you search you'll find hundreds or more scams riding on that coattails who will hope to collect and fuck off with your money before IG shuts them down (if they ever do).

giancarlostoro 1 hour ago|||
Always baffles me when there's rules that criminals can just get past, at the expense of normal users who are being genuine.
leobg 2 hours ago|||
Same on X. It’s possible that the scammers just operate networks of credit cards and domains and rotate as soon as they grt flagged. Numbers game basically. But it’s also possible that the rules are applied differently to advertisers that bring in a lot of cash, regardless of legality.
alex1138 58 minutes ago|||
I don't think it was Jack's fault, but Twitter went from something that (granted they did tend to do a few shady things from a UX perspective) was fine and largely worked but did have a massive censorship problem, to something that works less well (seriously? i can't see posts chronologically without an account? on TWITTER???) and apparently still has censorship (although I was mostly preoccupied with covid, actual doctors getting banned for truthful information, pre-Musk)
busymom0 47 minutes ago||
> seriously? i can't see posts chronologically without an account? on TWITTER???

From twitter's POV, that's a feature, not a bug. It's intentional.

smokey_the_bear 2 hours ago|||
I bought my daughter a shirt I saw in a Facebook ad, from Chalk & Stone. The shirt arrived and is great.
FireBeyond 1 hour ago||
Exactly. Blatant scam ads are reported to no avail, and I see them still multiple times a day.

After reading Careless People, it became much more tangible. "Yes people are motivated by money", but Zuck and others at the top of FB actively make a point of expending significant effort to avoid fixing things. It's not that they don't know, or care, it's that they know and care about keeping the gravy train at full speed while they pat themselves on the back for being masters of the universe, so to speak.

lax0 4 hours ago||
Not to distract from Meta but I’m surprised Google doesn’t also get heat for this. A number of phishing sites win >30% of the auction on my company’s brand keywords and I see it on many others as well, especially in CPG and e-commerce. I’ve yet to have any luck getting Google to ban the advertisers.
mcbutterbunz 27 minutes ago||
My wife got hit by this. Click an ad for to a 100% fake site with deep discounts, put in her credit card, order never went through. I checked the advertiser and it was somewhere in China. A few days later, her CC was used to buy some gift cards online. At least it was a good learning experience.
nerdponx 3 hours ago|||
I think 80% of my Youtube ads are either outright scams or AI generated ads for questionable "as seen on TV" style products.
NooneAtAll3 4 hours ago|||
I remember getting "lend us your google account" ad ON YOUTUBE of all places
johnnyfived 1 hour ago||
It's insane work when you just search "Coinbase" and literally the first or sponsored results are not Coinbase but scam sites. I've seen this first-hand in Google. Obviously SEO and DA isn't on their side so it has to just be like pay enough and you can push whatever you want.
jackhuman 3 hours ago||
I deleted my facebook. Its the only thing I can do it seems and I advice everyone to do the same. Screw this platform. Facebook’s scams have caused the elders in my family so much pain and me so much stress dealing with it, its not worth it. A monopolistic cancer on society.
GuB-42 2 hours ago||
Are people still using Facebook in 2026? I sometimes go back to my Facebook account, it is a complete wasteland, my feed is just generic doomscroll material, nothing new from actual people I know. Communities I follow mostly moved to Discord, it is also no longer where events like festivals post their latest news. Facebook looks like it is #1 on paper, but my experience is completely different, it is nothing like it was 10 years ago, in fact, a significant portion of my Facebook feed is "remember 5-10 years ago".
csa 2 hours ago|||
> Are people still using Facebook in 2026?

Some of the best B2C customers are on FB — willing to spend, low expectations, low maintenance.

If you add IG to the mix, it’s even better.

Your typical HNer does not really fall into “ideal customer” profile for most B2C businesses. Our saving grace is our above average income profile. Other than that, on average we are tolerated rather than sought after (imho).

ahoka 2 hours ago||
So basically the suckers stayed?
mordechai9000 36 minutes ago||||
It's become a defacto forum for a lot of local niche stuff like clubs, schools, non profits, and other special interest groups.

In my area there are groups related to a lot of different outdoor activities , and they share information, trip reports, etc. There might be some other forums for that, but they aren't as widely used or frequently updated.

com2kid 1 hour ago||||
Facebook marketplace has completely taken over the used sales business in my area (Pacific Northwest). Craigslist is dead, offer up is dead, FB marketplace won.
ben_w 1 hour ago||||
Yes, though it is much reduced.

I might look at my feed* perhaps 2-3 times a week; despite this, there's a good chance only one of my friends has posted anything new. Unfortunately, that particular friend is also a fairly cliché left-of-the-Cuban-Communist-Party (no, seriously) activist and 95% of her posts are "signal boosting" things I, a Brit living in Germany, do not have any connection to, e.g. "Demexit memes" or Bernie Sander's opinions about anything.

Doesn't help that this trillion dollar corporation still can't handle rotation metadata*, so if I see something and I want to share it, even if it's a good fit for my feed, 50% chance the pic looks stupid the moment I've uploaded it, to which I respond "ugh, never mind then" and forget about trying to solve this and don't post it.

* though the messenger app's web view

root_axis 2 hours ago|||
> Are people still using Facebook in 2026?

I know this is meant as rhetorical snark, but facebook is by far the most popular social network on the planet, so it just sounds silly.

not_a_bot_4sho 1 hour ago|||
You're right. But there's a generational aspect to this too.

Younger generations won't touch Facebook. It's seen as a platform for "old" people. So Facebook is on a modest decline. (Enter Instagram and Tiktok and all that to fill the void...)

owebmaster 1 hour ago|||
It doesn't sound silly and Facebook is definitely not as relevant as it was 10 years ago.
giancarlostoro 1 hour ago|||
I purposely don't use mine. They keep shadow profiles on you, if you're in IL you can sue them (there already was a lawsuit about it) and get some money from them.
zyngaro 1 hour ago|||
Unfortunately this monopolistic cancer has become the only way for businesses to get to their customers.
D13Fd 3 hours ago||
I completely agree. I did this many years ago. The only thing that annoys me is that for many local things it’s the only option. I’m actually significantly less informed and involved in the local community because things are so heavily reliant on Facebook, and I refuse to sign back up.
ceroxylon 2 hours ago|||
I left Facebook over a decade ago, and it was painful to realize how many people simply forgot that I exist, and how many events I missed because many people exclusively use it to invite people.

Similar experience where I met someone in 2017 and was enraptured with them, and we eventually drifted apart because they only communicated through Snapchat and Instagram.

I often wonder if abstaining from the platforms that I dislike was worth the increase in loneliness and detachment from society, but I don't have access to the alternative universe where I decided to grit my teeth and accept the data hoarding companies and dark patterns as a tradeoff for being able to interact with people who couldn't care less about the technicalities.

ryandrake 46 minutes ago|||
I think, if someone refuses to interact with you unless it's over their preferred corporate advertising-delivery platform, then they really aren't your friend. Real friends are willing to put in effort and at least agree on a least common denominator communication channel!

My friends know I am not on Facebook. If they really want me to invite me to an event, they know how to reach me, and they do. Anything being communicated out only on Facebook, I just don't go to, and I probably wouldn't want to go to it anyway.

I've been off of Facebook for so long, I don't even remember when I quit. At least 10 years ago, probably 15. And I never joined Instagram, TikTok, or any of these other ad-delivery platforms. I don't feel that I am any more lonely or more detached from society because of it.

vpShane 1 hour ago|||
it is how it is, but nothing's stopping any of us from reaching out or calling a friend or sending a calendar invite. I used Facebook for a local animal shelter I was volunteering at, but from the infinite scroll filled with infinite ads, very little local things in the middle using "FB Purity" firefox addon to hide all the garbage you see how much garbage is actually there. it feels like I pulled away from a dark matrix of things designed to keep us hooked, then I look around and see everybody else hooked, commenting with bots, sharing facebook encouraging memes/new age spirituality posts and fb doing all it could to hook everybody's attention, getting riled up against political opinions, bots.

is the loneliness worth it? probably not. is the freedom? yes.

> where I decided to grit my teeth and accept the data hoarding companies and dark patterns as a tradeoff for being able to interact with people who couldn't care less about the technicalities.

I know, right? that infinite scroll/showing all the good things on the timelines isn't their real life, they're filling a void within themselves surfing short videos and voicing opinions on nearly everything.

even Zuckerberg said Facebook isn't for making/interacting with friends anymore, it's other things, and not good things.

you're not alone, and you're not detached from society, you're just unplugged from the matrix. of course I say this while browsing subreddits and hn, but hobbies and activities where we meet people, these are always going to be the best thing available to us. in the digital world there's plenty of people who'd be down for a LAN, a hangout, an event like going hiking, and I've met some cool people outside of social media but there's many days where it was me, 4 walls, a book/finding things to occupy my time.

trust me you did yourself a solid.

alex1138 2 hours ago|||
What's fun is how many things they lock behind a "fuck you, sign in to read this" popup (and now Instagram too)

This from the same company that conveniently tends to reset privacy settings on posts

(It ought to be possible to access info as a non-user, but you can't, so they force you to sign up)

TuringNYC 27 minutes ago||
Not sure why this only seems to happen with IG ads, but I've noticed twice already that i'll purchase something on IG for a fixed price, and it will automatically enroll me into a monthly subscription plan without any chance to cancel it. Further, the subscription can then not be cancelled without email interaction -- no web-based cancellation.

The checkout screen had no mention of a subscription or any cost of a subscription, so not even sure how this is legal.

It has not gotten to the point where I dont make any purchase via IG. I'll independently search for the product and purchase it (usually less expensively via Amazon.com).

Not sure how this is good for IG, because the attribution is then not matched on the purchase. Further, not sure how this is even good for the merchant, since I'll inevitably have to do a chargeback.

vgeek 13 minutes ago||
Gavin Belson would never suggest scrubbing negative mentions of Hooli from the internet.
akagusu 4 hours ago||
My first question in 2026. Why does such company is allowed to exist and harm society?
jfengel 3 hours ago||
Because companies have only existed for a few hundred years and we still haven't caught up with the idea of making things they do illegal. We tend to pass responsibility to the people who make up the company, rather than the corporation, but the people have gotten pretty good at making it impossible to assign blame to any individual. And you can't cost the owners (shareholders), because of course none of them are at fault, either.

Who at Meta is responsible for posting scam ads? Nobody. But Meta isn't responsible, either. So some executive makes a halfhearted promise to do something about it, but without any accountability.

The "limited liability" was just supposed to be for debts, but it turned out to be good for laundering responsibility, too. Originally, corporations had fixed term charters. And it might be worth looking at that again.

giancarlostoro 1 hour ago||
We need to start holding executives accountable for things going on in their companies, and go as far as holding board members, and if its an external company then hold them accountable as well, and their board members. Just go all the way on accountability to the point where it becomes hard to mess around because someone will freak out. I wonder how many "save my skin" whistleblowers we will see at the executive level if everyone at the top of a company can be held liable for stuff like this, that goes on for over a decade. Its pretty obvious Facebook KNOWS there's fraud, but they willfully do nothing, harming consumers everywhere.

What you would see is firms divesting from companies that do this to save their own skins too, so funds would dry up if they don't remediate it.

2OEH8eoCRo0 1 hour ago||
Liability is the answer to a lot of things or lack of liability is the cause. Online BS can be solved if platforms were liable. Corporate BS can be solved if the humans at the top are liable.
giancarlostoro 52 minutes ago||
My issue is you have to do it correctly, there's an insane amount of nuance involved, but the world could be fixed heavily by making more people liable, and big hedge fund investors just as liable.
timacles 1 hour ago|||
Unfortunately the fabric of our society has started unraveling and 2026 is the year where predatory business models and abusive monopolies dominate
Jgrubb 4 hours ago|||
Because money.
timeon 4 hours ago||
Because it is based in US.
barishnamazov 5 hours ago||
The original source is from Reuters article [0].

It is profoundly ironic that Meta is apparently using cloaking techniques against regulators. Cloaking is a black-hat technique where you show one version of a landing page to the ad review bot (e.g., a blog about health) and a different version to the actual user (e.g., a diet pill scam).

Meta has spent years building AI to detect when affiliates cloak their links. Now, according to this report, Meta is essentially cloaking the ads themselves from journalists and regulators by likely filtering based on user profiling, IP ranges, or behavioral signals. They are using the sophisticated targeting tools intended for advertisers to target the "absence" of scrutiny.

[0] https://www.reuters.com/investigations/meta-created-playbook...

medalblue 5 hours ago||
"First, they identified the top keywords and celebrity names that Japanese Ad Library users employed to find the fraud ads. Then they ran identical searches repeatedly, deleting ads that appeared fraudulent from the library and Meta’s platforms."

That doesn't sound like cloaking. They really are deleting the ads. They're just concentrating on the ads that the regulators are most likely to see based on what they usually search for.

paddw 5 hours ago|||
> The scrubbing, Meta teams explained in documents regarding their efforts to reduce scam discoverability, sought to make problematic content “not findable” for “regulators, investigators and journalists.”

This seems to be the "smoking gun"... but it's unclear from the article what the source or context of the quotations are.

billyp-rva 5 hours ago||
> “not findable” for “regulators, investigators and journalists.”

> but it's unclear from the article what the source or context of the quotations are.

Good point, this quote could just be painting their actions in the poorest possible light.

quikoa 4 hours ago|||
Not quite. The ads themselves aren't deleted but only not displayed for a subset of keywords. If the ads were deleted no keyword would be able to show these.
raverbashing 5 hours ago||
So there's Dieselgate for Meta as there is Dieselgate for Honey
croes 5 hours ago|||
Both are American companies, not like VW, so not much will happen
wtcactus 5 hours ago||
What does this have to do with them being American? You do realize nothing much happened to VW in Europe, I hope.
epistasis 5 hours ago|||
VW executives went to prison:

https://qz.com/dieselgate-sentences-handed-down-1851782440

I do not yet know if there's wrongdoing here, but even if it was screaming bad, all US government enforcement bodies have been gutted and made completely subservient to the will of the president rather than their legislatively mandated mission, under a novel "unitary executive" philosophy.

Further, that unitary executive is completely corrupt, and has already been paid off by Meta. Ukraine is a model of clean government with proper anti-corruption investigations and teeth compared to the US.

sgarland 5 hours ago||||
Jail time [0] and billions of dollars in fines is “nothing much?”

0: https://apnews.com/article/volkswagen-germany-diesel-emissio...

wtcactus 5 hours ago||
Those billions are because of the USA. In the EU, it was merely a slap in the hand.

Annual revenue of VW at the time was 217B €. In the EU, they paid 1.5B €. So, 0.7% of their annual revenue for a scheme that went on for years.

Granted, in the US, they actually did persecute VW properly, and they ended up paying close to 30B $. A much proper sum.

As for the jail time, they arrested 2 from middle management in the EU. No member from the board or the CEO went to jail here.

Is that what we call justice now? Specially when we want to pretend we are superior to the USA in that regard?

ffsm8 4 hours ago||
The crime was committed in the USA.

You are expecting third party countries to begin litigation on crimes that happen outside of their borders - even if they're not even strictly illegal where they're headquartered?

That shit never happens, and if it would, you'd first have to start jailing lots of S&P CEOs for the companies crimes that are committed in other countries and never amount to anything, precisely for the same reason.

Like literally every company thats involved in any mining, drilling etc. They always don't adhere to local environmental regulations etc

wtcactus 4 hours ago||
> The crime was committed in the USA.

What? No, you are completely wrong. The crime was committed in many places. In the USA, but also in several EU countries (Germany included).

In fact, the numbers were more than 10x higher in the EU (since we use a lot more diesel cars) than what they were in the USA.

600 000 vehicles were affected in the USA, while 8.5 million vehicles were affected in the EU.

USA courts, effectively, issued a fine more than 200x higher per vehicle affected, than what we did in the EU.

No one that actually followed the news (and isn't German and therefore completely biased) will say with a straight face that EU justice system didn't favor VW due to established interests. The German government obviously manipulated the judicial system all over Europe to let the case go away.

It also says a lot, that it had to be the Americans bringing the case to light. A lot of people probably knew, but the control that the Germans had (and still have) over European economy and judicial systems didn't allow anyone inside the EU to speak up.

No justice was made over here.

https://en.wikipedia.org/wiki/Volkswagen_emissions_scandal

dleslie 5 hours ago|||
The American Justice system. Many no longer trust in its willingness and ability to enforce the rule of law.
FireBeyond 1 hour ago|||
Not to mention Uber's little program to detect whether a rider was likely to be law/code enforcement in cities where there were restrictions on Uber operations.
alsetmusic 5 hours ago||
https://news.ycombinator.com/item?id=46446838
throwaway85825 1 hour ago||
No one will go to jail. The fee will cost less than they profited. Crime is defective legal, there's just a toll.
pkphilip 4 hours ago|
How much more scammy and illegal behavior must we tolerate from Meta before anyone thinks of putting that Zuck behind bars?
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