In Europe, or at least in Germany, they don't name drop. If the jackpot was very high, like >100M you can sometime hear in the news something like "the win goes to nord Bavaria." But that's it. The winners even get schooled on how to stay low. Only talk about the win in the family. Open an new bank account in a big city and not at your village bank. Don't immediately quit your job. Don't invest in shady shit etc.

If you self select to be public about it, that is on you. And there are people who do. Most talk about it after they have lost a lot of money and are in debt now. They thought they are set for life. So they raise their living standard drastically. Give out big gifts etc. And "suddenly" 10M isn't that much money anymore. :-)

But yea, I agree that lottery is stupid. Put the money on savings.