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Posted by mossTechnician 1 day ago

Dell admits consumers don't care about AI PCs(www.pcgamer.com)
257 points | 176 commentspage 2
tpurves 1 day ago|
Dell is cooked this year for reasons entirely outside their control. DRAM and storage/drive shortages are causing costs of those to go to the moon. And Dell's 'inventory' light supply chain and narrow margins puts them in a perfect storm of trouble.
leptons 13 hours ago||
I can't wait for all the data center fire-sales when the whole "AI" boom goes bust. Ebay is going to be flooded with tech.
aleph_minus_one 12 hours ago||
> I can't wait for all the data center fire-sales when the whole "AI" boom goes bust. Ebay is going to be flooded with tech.

I think a lot of the hardware of these "AI" servers will rather get re-purposes for more "ordinary" cloud applications. So I don't think your scenario will happen.

soupfordummies 1 day ago|||
So it was RAM a couple months ago and now storage/drives are going to the moon also?
stonogo 1 day ago||
It was RAM a couple months ago, and it continues to be RAM. Major RAM manufacturers like SK Hynix are dismantling NAND production to increase RAM manufacturing, which is leading to sharp price increases for solid-state storage.
dude250711 1 day ago||
Anything but admitting that AI king is naked, here on HN...
cogman10 1 day ago||
What? No, this is a pretty relevant comment that is being directly caused by AI.

Consumer PCs and hardware are going to be expensive in 2026 and AI is primarily to blame. You can find examples of CEOs talking about buying up hardware for AI without having a datacenter to run it in. This run on hardware will ultimately drive hardware prices up everywhere.

The knock on effect is that hardware manufacturers are likely going to spend less money doing R&D for consumer level hardware. Why make a CPU for a laptop when you can spend the same research dollars making a 700 core beast for AI workloads in a datacenter? And you can get a nice premium for that product because every AI company is fighting to get any hardware right now.

bluGill 1 day ago|||
> Why make a CPU for a laptop when you can spend the same research dollars

You might be right, but I suspect not. While the hardware company are willing to do without laptop sales, data centers need the power efficiency as well.

Facebook has (well had - this was ~10 years ago when I heard it) a team of engineers making their core code faster because in some places a 0.1% speed improvement across all their servers results in saving hundreds of thousands of dollars per month (sources won't give real numbers but reading between the lines this seems about right) on the power bill. Hardware that can do more with less power thus pays for itself very fast in the data center.

Also cooling chips internally is often a limit of speed, so if you can make your chip just a little more efficient it can do more. Many CPUs will disable parts of the CPU not in use just to save that heat, if you can use more of the CPU that translates to more work done and in turn makes you better than the competition.

Of course the work must be done, so data centers will sometimes have to settle for whatever they can get. Still they are always looking for faster chips that use less power because that will show up on the bottom line very fast.

flyinghamster 1 day ago|||
See also, Crucial exiting the marketplace. That one hit me out of left field, since they've been my go-to for RAM for decades. Though I also see that as a little bit of what has been the story of American businesses: "It's too much trouble to make consumer products. Let's just make components or sell raw materials, or be middlemen instead. No one will notice."
walterbell 1 day ago||
> What we've learned over the course of this year, especially from a consumer perspective, is they're not buying based on AI .. In fact I think AI probably confuses them more than it helps them understand a specific outcome.

Do consumers understand that OEM device price increases are due to AI-induced memory price spike over 100%?

GuB-42 19 hours ago||
WTF is an "AI PC"? Most of "AI" happens on the internet, in big datacenters, your PC has nothing to do with that. It will more likely confuse users who don't understand why they need a special PC when any PC can access chatgpt.com.

Now, for some who actually want to do AI locally, they are not going to look for "AI PCs". They are going to look for specific hardware, lots of RAM, big GPUs, etc... And it is not a very common use case anyways.

I have an "AI laptop", and even I, who run a local model from time to time and bought that PC with my own money don't know what it means, probably some matrix multiplication hardware that I have not idea how to take advantage of. It was a good deal for the specs it had, that's the only thing I cared for, the "AI" part was just noise.

At least a "gaming PC" means something. I expect high power, a good GPU, a CPU with good single-core performance, usually 16 to 32 GB of RAM, high refresh rate monitor, RGB lighting. But "AI PC", no idea.

zokier 18 hours ago|
AI PC in MS parlance is a computer with 40+ TOPS NPU built-in. Yes, they are intended for local AI applications.
Galanwe 18 hours ago||
I have a "Copilot" button on my new ThinkPad. I have yet to understand what it does that necessitates a dedicated button.

On Linux it does nothing, on Windows it tells me I need an Office 365 plan to use it.

Like... What the hell... They literally placed a paywalled Windows only physical button on my laptop.

What next, an always-on screen for ads next to the trackpad?

rzzzt 18 hours ago||
It's equivalent to Win + Shift + F23 so you can map it to some useful action if you have a suitable utility at hand.
hacker_homie 16 hours ago||
I used https://github.com/rvaiya/keyd with ``` [ids] * [main] f23 = oneshot(control) [control] toggle(control) ``` To turn it back into a ctrl key
d--b 18 hours ago||
People don't want AI PC, cause they don't want to spend 5000 bucks for something that's half as good as the free version of ChatGPT.

But we've been there before. Computers are going to get faster for cheaper, and LLMs are going to be more optimized, cause right now, they do a ton of useless calculations for sure.

There's a market, just not right now.

mjbale116 1 day ago||
On the same note, whats going on with Dell's marketing lately?

Dell, Dell Pro, Dell Premium, Dell _Pro_ Premium Dell Max, Dell _Pro_ max... They went and added capacitive keys on the XPS? Why would you do this...

A lot of decisions that do not make sense to me.

Tajnymag 17 hours ago||
I thought they actually dumbed down the model names. Basically the more adjactives the laptop has, the higher the model is. Now the machines can have pronounciable names and just add generation number every year or so.

Sure, the original numbering system did make sense, but you had to Google what the system meant. Now, it's kind of intuitive, even though the it's just a different permutation of the same words?

seabrookmx 9 hours ago|||
The new XPS's that they just teased at CES bring back the real function keys and have a newly designed aluminum unibody.

I've shied away from Dell for a bit because I had two XPS 15's that had swelling batteries. But the new machines look pretty sweet!

rationalist 1 day ago||
It's a lot easier for people to spend more money when they are confused about their choices.
helsinkiandrew 1 day ago||
They’ve just realised that AI won’t be in the PC, but on a server. Where Dell are heavily selling into - “AI datacenter” counted for about 40% of there infrastructure revenue
beloch 1 day ago||
"We're very focused on delivering upon the AI capabilities of a device—in fact everything that we're announcing has an NPU in it—but what we've learned over the course of this year, especially from a consumer perspective, is they're not buying based on AI," Terwilliger says bluntly. "In fact I think AI probably confuses them more than it helps them understand a specific outcome."

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What we're seeing here is that "AI" lacks appeal as a marketing buzzword. This probably shouldn't be surprising. It's a term that's been in the public consciousness for a very long time thanks to fiction, but more frequently with negative connotations. To most, AI is Skynet, not the thing that helps you write a cover letter.

If a buzzword carries no weight, then drop it. People don't care if a computer has a NPU for AI any more than they care if a microwave has a low-loss waveguide. They just care that it will do the things they want it to do. For typical users, AI is just another algorithm under the hood and out of mind.

What Dell is doing is focusing on what their computers can do for people rather than the latest "under the hood" thing that lets them do it. This is probably going to work out well for them.

JohnFen 1 day ago|
> People don't care if a computer has a NPU

I actually do care, on a narrow point. I have no use for an NPU and if I see that a machine includes one, I immediately think that machine is overpriced for my needs.

Tsiklon 1 day ago||
Alas NPUs are in essentially all modern CPUs by Intel and AMD. It’s not a separate bit of silicon, it’s on the same package as the CPU
JohnFen 1 day ago||
True. But if a company is specifically calling out that their machine has an NPU, I assume they're also adding an surcharge for it above what they would charge if they didn't mention it. I'm not claiming that this is a rational stance, only that I take "NPU" as a signal for "overpriced".
Tsiklon 18 hours ago||
Ahh I hear you that’s a fair observation.
GeekyBear 1 day ago|
There is one feature that I do care about.

Local speech recognition is genuinely useful and much more private than server based options.

delaminator 1 day ago|
Whisper works great, even the medium model is pretty good.

But I use the 3Gb all day every day.

I built a personal voice agent

https://github.com/lawless-m/TheHand

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