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Posted by mossTechnician 1/7/2026

Dell admits consumers don't care about AI PCs(www.pcgamer.com)
580 points | 405 commentspage 2
metalman 1/8/2026|
I already have experience with intermitent wipers, they are impossible to use reliably, a newer car I have made the intermitent wipers fully automatic, and impossible to dissable.Now they have figured out how to make intermitent wipers talk, and want to put them in everything. I forsee a future where humanity has total power and fine controll over reality, where finaly after hundreds of years, there is weather controll good enough to make it rain exactly the right amount for intermitent wipers to work properly, but we are not there yet.
tpurves 1/7/2026||
Dell is cooked this year for reasons entirely outside their control. DRAM and storage/drive shortages are causing costs of those to go to the moon. And Dell's 'inventory' light supply chain and narrow margins puts them in a perfect storm of trouble.
leptons 1/9/2026||
I can't wait for all the data center fire-sales when the whole "AI" boom goes bust. Ebay is going to be flooded with tech.
aleph_minus_one 1/9/2026||
> I can't wait for all the data center fire-sales when the whole "AI" boom goes bust. Ebay is going to be flooded with tech.

I think a lot of the hardware of these "AI" servers will rather get re-purposes for more "ordinary" cloud applications. So I don't think your scenario will happen.

trympet 1/9/2026||
Yep, hyperscalers go on and on about the "fungible" datacenter capacity in their earning calls as a hedge for a sudden decrease in demand. I could see a scenario where there would be an abundance of GPU capacity, but I’m sure we’d find uses for those too. For instance, there are classic data retrieval workloads that can be accelerated using GPUs.
dude250711 1/7/2026|||
Anything but admitting that AI king is naked, here on HN...
cogman10 1/7/2026||
What? No, this is a pretty relevant comment that is being directly caused by AI.

Consumer PCs and hardware are going to be expensive in 2026 and AI is primarily to blame. You can find examples of CEOs talking about buying up hardware for AI without having a datacenter to run it in. This run on hardware will ultimately drive hardware prices up everywhere.

The knock on effect is that hardware manufacturers are likely going to spend less money doing R&D for consumer level hardware. Why make a CPU for a laptop when you can spend the same research dollars making a 700 core beast for AI workloads in a datacenter? And you can get a nice premium for that product because every AI company is fighting to get any hardware right now.

bluGill 1/7/2026|||
> Why make a CPU for a laptop when you can spend the same research dollars

You might be right, but I suspect not. While the hardware company are willing to do without laptop sales, data centers need the power efficiency as well.

Facebook has (well had - this was ~10 years ago when I heard it) a team of engineers making their core code faster because in some places a 0.1% speed improvement across all their servers results in saving hundreds of thousands of dollars per month (sources won't give real numbers but reading between the lines this seems about right) on the power bill. Hardware that can do more with less power thus pays for itself very fast in the data center.

Also cooling chips internally is often a limit of speed, so if you can make your chip just a little more efficient it can do more. Many CPUs will disable parts of the CPU not in use just to save that heat, if you can use more of the CPU that translates to more work done and in turn makes you better than the competition.

Of course the work must be done, so data centers will sometimes have to settle for whatever they can get. Still they are always looking for faster chips that use less power because that will show up on the bottom line very fast.

flyinghamster 1/7/2026|||
See also, Crucial exiting the marketplace. That one hit me out of left field, since they've been my go-to for RAM for decades. Though I also see that as a little bit of what has been the story of American businesses: "It's too much trouble to make consumer products. Let's just make components or sell raw materials, or be middlemen instead. No one will notice."
kristianp 1/10/2026|||
Dell is doing very well on Server sales if I recall correctly. Should offset any PC sales slump.
soupfordummies 1/7/2026||
So it was RAM a couple months ago and now storage/drives are going to the moon also?
stonogo 1/7/2026||
It was RAM a couple months ago, and it continues to be RAM. Major RAM manufacturers like SK Hynix are dismantling NAND production to increase RAM manufacturing, which is leading to sharp price increases for solid-state storage.
bane 1/9/2026||
Something I learned on HN years ago was the principle that often something that is riding to the top of the hyper curve is usually not a good product, but a good feature in another product.

At CES this year, one of the things that was noted was that "AI" was not being pushed so much as the product, but "things with AI" or "things powered by AI".

This change in messaging seems to be aligning with other macro movements around AI in the public zeitgeist (as AI continues to later phases of the hyper curve) that the companies' who've gone all-in on AI are struggling to adapt to.

The end-state is to be seen, but it's clear that the present technology around AI has utility, but doesn't seem to have enough utility to lift off the hype curve on an continuously upward slope.

Dell is figuring this out, Microsoft is seeing it in their own metrics, Apple and AWS has more or less dipped toes in the pool...I'd wager that we'll see some wild things in the next few years as these big bets unravel into more prosaic approaches that are more realistically aligned with the utility AI is actually providing.

walterbell 1/7/2026||
> What we've learned over the course of this year, especially from a consumer perspective, is they're not buying based on AI .. In fact I think AI probably confuses them more than it helps them understand a specific outcome.

Do consumers understand that OEM device price increases are due to AI-induced memory price spike over 100%?

rsynnott 1/8/2026||
Well, yes, Dell, everyone knows that, but it is _most_ improper to actually _say_ it. What would the basilisk think?!
tantalor 1/8/2026||
Yes, everybody should buy an AI PC. Buy two! For all we know, that's exactly what we need for AGI... why would you be against that?
tliltocatl 1/8/2026||
Why would the basilisk care about people spending money on what is clearly a dead end?
rsynnott 1/10/2026||
The basilisk, clearly, will need somewhere discreet to run. Why _not_ TPUs in Dell laptops? It’s not like they’re going to be used for anything else.

(I mean, obviously there is no sinister robot god, but if there were you’d expect it to be keen on the production of wasteful/unlikely-to-be-used AI substrate.)

mjbale116 1/8/2026||
On the same note, whats going on with Dell's marketing lately?

Dell, Dell Pro, Dell Premium, Dell _Pro_ Premium Dell Max, Dell _Pro_ max... They went and added capacitive keys on the XPS? Why would you do this...

A lot of decisions that do not make sense to me.

Tajnymag 1/8/2026||
I thought they actually dumbed down the model names. Basically the more adjactives the laptop has, the higher the model is. Now the machines can have pronounciable names and just add generation number every year or so.

Sure, the original numbering system did make sense, but you had to Google what the system meant. Now, it's kind of intuitive, even though the it's just a different permutation of the same words?

seabrookmx 1/9/2026|||
The new XPS's that they just teased at CES bring back the real function keys and have a newly designed aluminum unibody.

I've shied away from Dell for a bit because I had two XPS 15's that had swelling batteries. But the new machines look pretty sweet!

rationalist 1/8/2026||
It's a lot easier for people to spend more money when they are confused about their choices.
_carbyau_ 1/9/2026||
Why would "consumers" as a whole care about an AI specific pc?

Consumers consciously choosing to play games - or serious CAD/image/video editing - usually note they will want a better GPU.

Consumers consciously choosing to use AI/llm? That's a subscription to the main players.

I personally would like to run local llm. But this is far from a mainstream view and what counts as an AI PC now isn't going to cut it.

helsinkiandrew 1/7/2026||
They’ve just realised that AI won’t be in the PC, but on a server. Where Dell are heavily selling into - “AI datacenter” counted for about 40% of there infrastructure revenue
scblock 1/7/2026||
This should have been obvious to anyone paying any attention whatsoever, long before any one of these computers launched as a product. But we can't make decisions on product or marketing based on reality or market fit. No, we have to make decisions on the investor buzzword faith market.

Hence the large percentage of Youtube ads I saw being "with a Dell AI PC, powered by Intel..." here are some lies.

d--b 1/8/2026|
People don't want AI PC, cause they don't want to spend 5000 bucks for something that's half as good as the free version of ChatGPT.

But we've been there before. Computers are going to get faster for cheaper, and LLMs are going to be more optimized, cause right now, they do a ton of useless calculations for sure.

There's a market, just not right now.

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