I'll never forget walking through a tech store and seeing a HP printer that advertised itself as being "AI-powered". I don't know how you advertise a printer to make it exciting to customers but this is just ridiculous. I'm glad that tech companies are finally finding out people won't magically buy their product if they call it AI-powered.

Happy Dell takes user feedback to heart

Consumers could be using AI upwards of 10 hours a day and still say they don't care about it.

The typical consumer doesn't care about any checkbox feature. They just care if they can play the games they care about and word/email/netflix.

That being said, netflix would be an impossible app without gfx acceleration APIs that are enabled by specific CPU and/or GPU instruction sets. The typical consumer doesn't care about those CPU/GPU instruction sets. At least they don't care to know about them. However they would care if they didn't exist and Netflix took 1 second per frame to render.

Similar to AI - they don't care about AI until some killer app that they DO care about needs local AI.

There is no such killer app. But they're coming. However as we turn the corner into 2026 it's becoming extremely clear that local AI is never going to be enough for the coming wave of AI requirements. AI is going to require 10-15 simultaneous LLM calls or GenAI requests. These are things that won't do well on local AI ever.

I just don’t know what an AI PC is. Does that mean it does shit I don’t tell it to do?

Seems savvy of Dell. With empty AI hype now the default, saying the quiet part out loud is a way to stand out. Unfortunately, it doesn't mean Dell will stop taking MSFT's marketing money to pre-sell the Right-Ctrl key on my keyboard as the "CoPilot" key.

I wouldn't hate this so much if it was just a labeling thing. Unfortunately, MSFT changed how that key works at a low level so it cannot be cleanly remapped back to right-CTRL. This is because, unlike the CTRL, ALT, Shift and Windows keys, the now-CoPilot key no longer behaves like a modifier key. Now when you press the CoPilot key down it generates both key down and key up events - even when you keep it pressed down. You can work around this somewhat with clever key remapping in tools like AutoHotKey but it is literally impossible to fully restore that key back so it will behave like a true modifier key such as right-CTRL in all contexts. There are a limited number of true modifier keys built into a laptop. Stealing one of them to upsell a monetized service is shitty but intentionally preventing anyone from being able to restore it goes beyond shitty to just maliciously evil.

More technical detail: The CoPilot key is really sending: Shift+Alt+Win+Ctrl+F23 which Windows now uses as the shortcut to run the CoPilot application. When you remap the CoPilot key to right-Ctrl only the F23 is being remapped to right-Ctrl. Due to the way Windows works and because MSFT is now sending F23 DOWN and then F23 UP when the CoPilot key has only been pressed Down but not yet released, those other modifiers remain pressed down when our remapped key is sent. I don't know if this was intentional on MSFT's part to break full remapping or if it's a bug. Either way, it's certainly non-standard and completely unnecessary. It would still work for calling the CoPilot app to wait for the CoPilot key to be released to send the F23 KEY UP event. That's the standard method and would allow full remapping of the key.

But instead, when you press CoPilot after remapping it to Right-Ctrl... the keys actually being sent are: Shift+Alt+Win+Right-Ctrl (there are also some other keypresses in there that are masked). If your use case doesn't care that Shift, Alt and Win are also pressed with Right-Ctrl then it'll seem fine - but it isn't. Your CoPilot key remapped to Right-Ctrl no longer works like it did before or like Left-Ctrl still works (sending no other modifiers). Unfortunately, a lot of shortcuts (including several common Windows desktop shortcuts) involve Ctrl in combination with other modifiers. Those shortcuts still work with Left-Ctrl but not CoPilot remapped to Right-Ctrl. And there's no way to fix it with remapping (whether AutoHotKey, PowerToys, Registry Key, etc). It might be possible to fix it with a service running below the level of Windows with full admin control which intercepts the generated keys before Windows ever sees them - but as far as I know, no one has succeeded in creating that.

> "One thing you'll notice is the message we delivered around our products was not AI-first," Dell head of product, Kevin Terwilliger says with a smile. "So, a bit of a shift from a year ago where we were all about the AI PC."

> "We're very focused on delivering upon the AI capabilities of a device—in fact everything that we're announcing has an NPU in it—but what we've learned over the course of this year, especially from a consumer perspective, is they're not buying based on AI," Terwilliger says bluntly. "In fact I think AI probably confuses them more than it helps them understand a specific outcome."

He's talking about marketing. They're still gonna shove it into anything and everything they can. They just aren't gonna tell you about it.

WTF is an "AI PC"? Most of "AI" happens on the internet, in big datacenters, your PC has nothing to do with that. It will more likely confuse users who don't understand why they need a special PC when any PC can access chatgpt.com.

Now, for some who actually want to do AI locally, they are not going to look for "AI PCs". They are going to look for specific hardware, lots of RAM, big GPUs, etc... And it is not a very common use case anyways.

I have an "AI laptop", and even I, who run a local model from time to time and bought that PC with my own money don't know what it means, probably some matrix multiplication hardware that I have not idea how to take advantage of. It was a good deal for the specs it had, that's the only thing I cared for, the "AI" part was just noise.

At least a "gaming PC" means something. I expect high power, a good GPU, a CPU with good single-core performance, usually 16 to 32 GB of RAM, high refresh rate monitor, RGB lighting. But "AI PC", no idea.

> It's not that Dell doesn't care about AI or AI PCs anymore, it's just that over the past year or so it's come to realise that the consumer doesn't.

This seems like a cop out for saving cost by putting Intel GPUs in laptops instead of Nvidia.