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Posted by ksec 1/19/2026

Apple testing new App Store design that blurs the line between ads and results(9to5mac.com)
618 points | 510 commentspage 5
self_awareness 1/20/2026|
This is funny, since clear separation of ads and not ads is one of the requirements of apps that are admitted to AppStore. If there is no clear separation, the app is rejected.
pier25 1/20/2026||
I download new apps maybe once or twice per year. Every time I already know the app I want to download. I haven't browsed an app store casually in almost a decade.
hopelite 1/19/2026||
This feels like a conversation about irrelevant matters the App Store ad design at the advent of AI integration? I see the future being AI suggesting or responding with an app or extension to add specific abilities or features based on stated objectives, i.e., just a package manager behind the scenes. I don’t see myself going to some App Store. I haven’t even “browsed” one in years because they all seem extremely static, having reached a peak saturation and static state.

Frankly, Apple could have probably just totally replaced the App Store a long time ago if they were not slaves to financial reports by simply integrating app search into spotlight more closely or prominently… pull down, search “ai app” (or whatever) and you’re provided with a list of app results that includes an install button.

App updating could and should have been integrated into the settings app.

These kinds of things will only increasingly start biting the Apple as Google has been forced to face the abyss of the death of the common search they’ve dominated for decades now. I don’t think Apple has faced that existential Grim-reaper yet… what do you do when the app ecosystem, OS UI/UX advantages, and even hardware quality has vanished through the cascading integration of AI? I don’t know that Apple has faced that yet or at least has been left blindsided, considering what I’ve been seeing from them.

pmdr 1/20/2026||
The next obvious step is to shrink the 'Ad' label, remove its background altogether and make the text a faded gray, or completely transparent "glass."
SaaSasaurus 1/20/2026||
"Blurs the line" between ads and results is generous. In 5 years from now, showing up high on the app store will require big $$$ 99 times out of 100, IMO.
0xTJ 1/20/2026||
Ah, great, they're copying the worst part of the Play Store. I use Android, and avoid opening the Play Store unless I already know exactly what I'm looking for, it has been enshitified to within a centimeter of its life.

I would actually spend more money through the Play Store if it wasn't such an awful user experience.

darkteflon 1/19/2026||
Ffs. Alright, what’s the best way for me to run Silverblue on Mac hardware these days with a full GPU-accelerated desktop experience? Is UTM any good? Any alternatives? I used to run Win 10 in Parallels on MacOS and it was excellent - that’s the level of virtualisation polish I’m going for.

After 25+ years, I see the direction of travel - I’m done with this bullshit. Yesterday my MacBook started ringing loudly in the middle of the cafe where I was working when a call came in. I switched off Handoff years ago, but a recent update has obviously silently re-enabled it.

I cannot have Apple just arbitrarily switching shit up for their own benefit on the machines I use to get my work done. And they are now unquestionably succumbing to increasingly baldfaced enshittification.

Do we need an “Ask HN” for developers stuck on / preferring Mac hardware, unwilling / unable to run Asahi on bare metal, but wanting a GPU-accelerated Linux desktop experience?

kmbfjr 1/20/2026|
I think the issue ends up being the Linux desktop experience makes one need to fix their own shit after a long day of fixing other people's shit.

That's one thing about MacOS, I can leave the driving to someone else. Increasingly, that driving is to places I dislike, but I'm still not driving.

stalfosknight 1/19/2026||
Why must Apple do this?

They're already rolling in profits that dwarf the national budgets of most countries. And I say this as a shameless Apple fanboy.

bigyabai 1/19/2026||
Maybe it's time to stop being shameless. The App Store monopoly has a direct impact on the quality of first-party services you consume.
stalfosknight 1/19/2026||
It's a bit silly to call it a monopoly.

No one is forced to choose an iPhone over the many many Android alternatives.

bigyabai 1/19/2026||
But when you're forced to choose the App Store over the many many alternative .ipa distributors, it's perfectly logical and fair?

Android is a hardware alternative - Apple needs upward pressure to make their services competitive. If you use a Mac this is already obvious, you can't buy industry-standard software on the App Store. They all avoid it like the plague when given the opportunity, and Apple deliberately closes this escape hatch on iOS. Apple has known the App Store isn't good enough for over a decade.

It is an arbitrary and deliberate protectionist monopoly of app distribution. How many trophies does Tim Apple need to give Trump before people get the hint?

stalfosknight 1/19/2026||
The App Store is an integrated component of the iPhone experience.

It's perfectly fine to have different preferences but doesn't mean you get to meddle in the UI/UX of something you didn't create. If you really want to sideload, that's what Android is for.

error503 1/19/2026|||
And when Android follows Apple's lead, then what?

The consumer harm is obvious. Whether you call it a "monopoly" or something else, it is a problem that needs to be addressed.

bigyabai 1/19/2026|||
> The App Store is an integrated component of the iPhone experience.

It's an App Store. The .IPA is an integrated component of the iPhone experience, the App Store is an optional storefront. Again, look at the Mac.

You're repeating the same limp defenses that Apple has already watched get torn down by the EU and Japanese courts. We've solidly moved onto the "beg Trump for help" phase, which is miles worse than the humiliation of allowing sideloading.

Do you still want to know why they're putting ads into the only integrated storefront on iOS? It's real simple from where I'm standing.

OGEnthusiast 1/20/2026|||
They have to due to shareholders. So it’s not really up to them.
alt227 1/20/2026||
They are based in a capitalist country. Capitalism demands constant growth, otherwise you are classed as an unsuccessful company.
solarkraft 1/20/2026||
The old App Store is already terrible.

If this is the blueprint for their planned platform endhittification I may as well go back to Android.

andsoitis 1/19/2026|
Apple’s Ads business is around 8-10 billion dollars in revenue. Thats a tiny fraction of their overall revenue.
alt227 1/20/2026|
Exactly so if they really cared about their customer experience they could easily ditch this dark practice ad stuff in their app store and make it much easier for their customers to navigate safely, all with only taking a tiny hit to their bottom line.

So why dont they?

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