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Posted by ksec 1/19/2026

Apple testing new App Store design that blurs the line between ads and results(9to5mac.com)
618 points | 510 commentspage 9
alex1138 1/20/2026|
Honestly, I use iOS purely as anti-Facebook guardrails

I trust there's granular permissions so that Zuckerberg can't scrape contacts

I understand there's corruption, and that annoys me. I wish Apple remained pure. But you still have to do this. Zuck is malicious as hell and we need sandboxes

alt227 1/20/2026|
This is also very easy to do on Android. IOS devices are not magic in their ability to block Facebook tracking.
alex1138 1/20/2026||
Perhaps, though Apple outright revoked FB's certificate after the Onavo nonsense, that counts for something
alt227 1/20/2026||
Yeah and why did they do that?

People think its because Apple are looking after you.

In reality its because it allowed Facebook to target Ads at Apple users. Something Apple fiercly guards the privilage of doing only for itself.

alex1138 1/20/2026||
I thought it was because FB was wildly abusing its privileges, it would not be the first time
alt227 1/20/2026||
Yep, thats exactly what Apple wants you to think.

They spun the whole thing to turn it into a Facebook is the bad guy story, when in reality what they did was eliminate a competitor from their platform without any backlash.

Very clever.

andy_ppp 1/19/2026||
Just a reminder that paid for gaming of the search results on Amazon is around a $60bn business for them.
HWR_14 1/19/2026|
I think selling products is their fifth largest profit center, with AWS and Ads being the top two.
ljflkajslkejr 1/20/2026||
Enshitification

Anyone who has used the most ios or macos updates knows Apple has run out of good ideas

Nekorosu 1/20/2026||
Enshittification of Apple continues. I was quite dedicated to Apple for years but I'm glad I just bought Google Pixel (degoogled with GrapheneOS).
fnord77 1/20/2026||
the enshitification continues
junglistguy 1/20/2026||
[dead]
MarginalGainz 1/20/2026||
It’s the final stage of 'Search Enshittification'.

The core utility of a search engine is Relevance (finding the best match for user intent). The core utility of an Ad engine is Yield (finding the highest bidder).

When you blur the visual distinction between the two, you aren't just 'optimizing monetization', you are actively degrading the product's primary function.

From a UX perspective, this trains users to develop 'banner blindness' for the entire top half of the viewport. They stop trusting that the first result is the best result. It’s a short-term revenue extraction hack that burns long-term trust in the platform's neutrality.

worksonmine 1/20/2026||
Apple must be aiming for innovations in the renewables sector. They're trying to get Steve Jobs spinning fast enough to harness the energy.

/s

amelius 1/19/2026||
The masters of UI design are showing us how to build an app store. /s
AuthAuth 1/19/2026|
I'm a pretty liberal guy, I like democracy I like captialism but its stuff like this that is blackpilling me on private enterprise. No matter how much they have they continue to push the boundary and squeeze the customer. My cope at the moment is that its only americans and its due to a failure of culture. But im starting to the same greed in companies in my own country. I dont think worker owned enterprise is any better as they still have the same incentives.