Posted by trenning 1/27/2026
https://www.wsj.com/business/retail/amazon-to-shut-down-all-...
That's one way to spin things I guess.
Edit: oh oops I see this is about physical fresh stores, we never had those in the first place. Here in Europe Amazon fresh is a weird service for quick small grocery orders. For the bigger ones they partner with a local supermarket ("dia" here in Spain). But I never do grocery delivery because I never make any plans, I just make my life up as I go along :)
But Amazon fresh here is expensive and still slow (2hrs) so really not good for anything.
Amazon go I'm not even sure what that is.
And now you don't have to!
Ba-dump-ching! I'll be here all week, folks! :)
I haven't been to a Fresh here, but we had one in IL and it was just a normal grocery store but more confusing. There's a constant sense of "am I stealing?" And the whole "just walk out" thing doesn't work if you don't have a Prime membership, so it all felt a bit overwrought and pointless. Some of the prices were good, others were bad, others were stupid (produce by item count instead of weight). I'd rather just go to a normal grocery store.
I actually did find it saved me time. I would go in, grab a couple things, and leave, and it was actually a good experience to do that. I never did full grocery store runs there, though.
The aisles were always packed with workers picking/packing orders, which was frustrating to deal with.
One thing that was bad about it was that produce was all fixed price. At a normal store you pay per pound for an onion, but there every onion was $1 (or whatever the price was). Giant onion, tiny onion, all the same price. The produce got picked over in weird ways because of that.
Then one day they said, "okay, Just Walk Out is gone, it's just a normal grocery store now." Then it just became just a mediocre grocery store. There were definitely periods where aisles could be nearly empty, but lately it's been okay. Prices were great, though -- by far the cheapest in the area.
Their hot bar was extremely mediocre. I like the Whole Foods one, but theirs was just... not good. Half the time they didn't even have it stocked with food.
They had a little stand up front where kids could get a free piece of fruit, which mine liked.
It also had convenient returns for Amazon purchases, which was about half of what I went there for.
It was a convenient place for me, and I like it better than Safeway, but I can't say I'm too heartbroken that it's going away. QFC/Sprouts/Town&Country/Safeway are a few minutes in any direction, but they're more expensive. I doubt they'll turn this one into a Whole Foods either.
I remember WAY back in the day when Arby's implemented touch screen ordering (on CRTs!) and it was a very quirky process. An Arby's employee would sit behind the counter and stare at you while you spent 5 minutes poking a CRT display. Very slow and very impersonal. They discontinued them in a short period of time.
The Go stores were a great experience but they would certainly be uncomfortable for anyone other than early-adopter or tech-forward types of people. I would just walk in with my own bag, and put items directly from the shelf into the bag, and walk out the door. It was extremely convenient and fast once you got over how weird it felt.
I think they could have done a lot more in giving social clues on both the way in and way out.
I've watched so many people struggle to use these machines for so many different reasons. Pretty much anyone with a physical or cognitive disability will be better off with the cashier. Sucks they have to wait much longer for one now.
I am quite privileged and I know numerous people who might have trouble telling you the name of the meal they want even if presented with a hard copy of a menu.
The main thing I use it for is convenient returns, which is why I’m disappointed in this news. I hardly ever buy things there other than things like gum or chips.
I went there the first week they opened, and the whole store was a mess with shoppers standing still or walking slowly, completely unaware of their surrounds, while messing with the phone or their cart trying to figure it out.
I'm sure that with enough time, shoppers could figure out there system, but I was in a hurry so I just grabbed the few items I wanted and paid cash, which was just as fast as it is everywhere else.
I do want to stop by before it closes, and see if customers figured out their systems, in the year and a half the location has been open.
It's convenient; I only ever remember one problem where it thought I had purchased an item that I picked up and decided on something else. I disputed it online and it was resolved in a day.
Oh man this is what consumers would love to do, have to constantly adjudicate false positives online which they'd have to track to make sure didn't happen. What nonsense.
one minor downside (especially since I don't live on campus anymore) is that in order to walk around and peruse the shelves, I have to give them my payment info just to enter
So no I didn't feel like I was a thief. But I felt like they assumed I was a thief. My guess is most stores are heavily surveilled nowadays, so it might be unreasonable for me to feel this way with Amazon but not Walmart or Target or Kroger, but that's how it felt.
The Home Depot cameras and screens that "BING BONG" loudly as you pass by to get you to notice them showing that they are recording you are also highly annoying.
I wish there was a greater variety of hardware stores near me...
Store was kind of bare, and poorly organized. But the kicker is they didn't accept any form of mobile wallet! They had an identical POS system to wholefoods which takes it just fine.
So I quickly put my items back and headed to Giant.. Haven't been back since
So even though these stores are closing, the tech is widely used and likely expanding and succeeding
Kind of defeated the purpose of just walk out. Since I couldn't... Just walk out.
I knew someone who worked at Amazon UK and they told me years ago they were doing very baldy and there was talk of them closing.
So I'm not surprised to hear this at all.
So you spend a few hundred thousand dollars extra on all the cameras, many millions on all the design, pay all the overseas contractors to manually review the transactions, and you still end up with twice the in-person staff than the average store in the airport.
Anyway, I didn't go back after the first time because it was more like a corner store than a grocery store. Bags of chips and sandwiches in plastic boxes and so on. Overall, the modern Whole Foods is a much better experience. Guards at the entrance to keep unpleasant people out, a fairly quick check-out experience, and the ability to scan your palm instead of having to pull out a credit card or tap your watch.
About the only improvement that I would personally like is a Fast Shopper bonus where you scan something that maps you to your Amazon Prime profile and if you finish checking out fast you get access to a faster lane. The only downside is when people with large bags of things insist on using the self check-out counters and then stand there having mis-scanned items.
Speeding up check-out is a personal life improvement but realistically it would not cause me to shop more, so I understand discontinuing the store.