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Posted by trenning 1/27/2026

Amazon closing its Fresh and Go stores(finance.yahoo.com)
https://www.cnn.com/2026/01/27/food/amazon-fresh-go-closures

https://www.wsj.com/business/retail/amazon-to-shut-down-all-...

315 points | 547 commentspage 4
system2 1/28/2026|
Amazon Go had one of the best turkey pesto sandwiches you could buy for $6. It was my treat after driving back from the dog park. I felt sad after they closed that Go store. Coffee (Starbucks) was free with a minimum purchase of $5, which the sandwich covered. I miss that, but only that. There was literally nothing useful to buy on the go. All weird Amazon products, nothing close to 7-Eleven.
maininformer 1/27/2026||
This will forever be a masterpiece

https://youtu.be/CNoa-9TBH30?si=Zl7hdZ1fBqeXHM_8

dfajgljsldkjag 1/27/2026||
I like Whole Foods because it feels warm and the food looks good. The Amazon stores felt like walking inside a vending machine and that is not how people want to buy dinner.
willio58 1/27/2026||
I thought they already did close them.

I know at some point they got caught basically paying people to watch cameras to figure out what products people we're grabbing. I'm sure were either at the point or very close to the point where AI can successfully do this basically 100% of the time.

So I doubt it's the tech aspect of this, more just the grossness a person feels walking into a store with Amazon's name on it. Compare this to whole foods.

fencepost 1/27/2026|
I think the Go stores mostly bit the dust after that reveal, but they were also mostly small convenience store operations. I actually saw one at the airport recently, that's a situation where I can see it making sense as an option.

The Fresh stores are basically a conventional grocery store, with electronic tags for every item and quirky pricing. They also have "smart carts" with built in weight sensing and multiple cameras so you can basically put open bags in, say "ready to go" then shop by scanning a UPC before placing each item in the cart. Unscanned item? Error. Weight mismatch? Probably an error but I've never tried. The carts are running what looks like a Linux-based UI with some stuff in docker, I grabbed a picture of a shutdown screen on one not too long ago.

advisedwang 1/27/2026||
The technology lives on, as Amazon "Just Walk Out". But rather than general grocery stores, it is used for concessions at stadiums and places like that.

I guess it turned out that the need more human intervention than they hoped, so the cost is too high for regular stores. However at places where a premium can be charged for high throughput or a low friction experience then the cost of the human intervention can be recouped.

RIMR 1/27/2026|
Just a heads up that only the Amazon Go stores did the "just walk out" shopping thing. Amazon Fresh stores were pretty much just regular grocery stores. They had shopping carts with the self-checkout built in, but that was the extent of the technology.
rawrenstein 1/27/2026||
There was a concept Amazon Fresh store with “Just Walk Out” technology on Capitol Hill in Seattle. They closed it down a couple of years back but the brand was absolutely Amazon Fresh.
SeanAnderson 1/27/2026||
Well, that article made me nervous for a second! I love my Amazon Fresh grocery delivery. I started using it during Covid, but could never go back. It's so nice having groceries feel automated instead of a semi-daily chore. I eat much healthier and the rationale for using DoorDash evaporated.

Absolutely zero interest in a physical version that lets me check-out easier, though. So, I can see why they're making this switch.

dylan604 1/27/2026|
> It's so nice having groceries feel automated instead of a semi-daily chore

One of a my previous jobs had a grocery store on the way home. I took to stopping in pretty much daily. It allowed for a bit of decompression after work before coming home. It was very convenient to always have exactly what was needed for that night while being therapeutic at the same time. After switching jobs, losing that was probably the most noticeable thing about the new job

julianozen 1/27/2026||
Amazon Fresh had no reason to exist. They closed down a great Whole Foods near me and replaced it with a store with minimal changes to safeway/albertsons. Heavy carts for automatic scanning that barely saved time at checkout.

I will miss the grab and go tech in the Amazon stores. I was hoping they would successfully manage to sell that to other stores and make the tech wide spread in bodegas, gas stations and 711s

nunez 1/27/2026||
This was the more surprising bit for me: https://www.geekwire.com/2026/amazon-supersizes-its-walmart-...

Amazon straight up wants to just become Walmart. Or maybe Sears is a more apt comparison given their mail-order beginnings.

vondur 1/27/2026||
Not surprised. Unless the item is on sale (which can be very good deals) their pricing is no better than a standard supermarket and usually far more expensive than a Target or WalMart. And they quickly gave up on the scan and go where the smart shopping card read everything in the basket and automatically charged your Amazon account, so it was back to regular checkout.
CamouflagedKiwi 1/27/2026|
Yeah, they've just closed the one near me. I think they underestimated how hard it would be, at least in the UK - the existing supermarket chains are already competitive, mostly pretty good, and people have surprisingly high brand loyalty to them. I don't think I've even talked to anyone who has shopped in Amazon Fresh, or even wanted to.
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