First, this could change. Second, even if monetization isn't built "into" the website, it can happen via communication mediated by this website. Third, this isn't the first and won't the last website of its kind: the issues I raise remain.

> just a front-end

Facebook is "just" a website. Yelling "fire" in a crowded theater is "just" vibrations of air molecules. It is wise to avoid the mind-trickery of saying "just" and/or using language to downplay various downstream scenarios. It is better pay attention to effects, their likelihood, their causes, their scope, their impacts.

There are probabilistic consequences for what you build. Recognize them. Don't deny them. Use your best judgment. Don't pretend like judgment is not called for. Don't pretend like we "are just building technology" as if that exempts you from reality and morality. Saying "we can't possibly be held accountable for what flows from something I build" is refuted throughout history, albeit unevenly and unfairly.

It might be useful to be selectively naive about some things as a way to suspend disbelief and break new ground. We want people to take risks, at least some of the time. It feels good to dream about e.g. "what I might accomplish one day". It can be useful to embrace a stance of "the potential of humanity is limitless" when you think about what to build. On the other hand, it is rarely good to be naive about the consequences (whether probabilistic, social, indirect, or delayed) of one's actions.