Posted by _fizz_buzz_ 1 day ago
https://eu-evs.com/marketShare/ALL/Groups/Line/All-time-by-Q...
Looking at the data in more detail, BYD are selling about half of Tesla. (85k across Europe in 2025 vs 185k for Tesla)
Zeekr is coming.
Polestar/Geely is there and the new models are popular for small-volume expensive cars.
MG (owned by SAIC) is another new entrant with low price and high volume.
Kia/Hyundai vehicles are also common for a long time.
If you look at the data for Spain, where they're quite big, you'll see them, but they're not getting into the top 8 for Western Europe as a whole (which is what this site shows).
https://en.wikipedia.org/wiki/Volkswagen_Group
https://www.volkswagen-group.com/en/brands-and-brand-groups-...
https://asia.nikkei.com/business/automobiles/toyota-remained...
Toyota had record sales in 2025:
https://www.reuters.com/business/autos-transportation/toyota...
Toyota's strategy has worked.
Suzuki, which has a model based on the Toyota Urban Cruiser, disappointed quite a lot, with lowest range of those tested at 224 km (140 miles) and a 40% deviance from WLTP (best ones had 30% deviance).
Maybe decent in warmer climates, but probably not something for us further north.
On top was the Lucid Air, with 520 km (323 miles). The test started at -20C (-4F) and ended up at -30C (-22F), so the cars that went the furthest had it tougher.
[1]: https://www.tek.no/nyheter/nyhet/i/d4mMkA/verdens-stoerste-r...
This is pretty nonsensical. The VW _brand_ overtook Tesla in EV sales. However, VW AG (ie the VOWG.DE referenced above), has been outselling Tesla since about 2020. Audi and Seat and so forth are not independent companies in any meaningful way and their cars are for practical purposes the same as those sold under the VW brand.
Tesla forced the entire industry to accelerate to EV. Toyota could have been that pioneer and mover.
Earlier this year Tesla adjusted their mission to push for “a world of amazing abundance” based on renewable energy, autonomous driving, robotics, and AI.
EVs were inevitable, and the timing was largely dictated by battery pricing.
Tesla made long-distance driving in EVs possible. Tesla made EV sexy, desirable. It catalyzed the Chinese EV industry. Neither Nissan nor VW remotely accomplished those things.
Like someone else said, people think in terms of a pre-Tesla and post-Tesla world. I don't know that there's a strong case against that framing.
In EU environment movement is very strong especially in the rich countries. BYD is company from 95. They have been leading up to this for 30 years. If you take out the theatrics... it's actually China/BYD who are pushing everyone (especially EU carmakers) to EVs. If anything Tesla is on a trajectory of remembered as a one of car industry biggest disasters and wasted potentials.
Even today Ford’s CEO talks about Chinese cars when discussing what they’re worried about, not Tesla.
And then there’s also the battery cost revolution which is again being driven by Chinese companies, whereas Tesla’s in house design has largely failed.
China supplied the batteries, sure.
But there's definitely a pre-Tesla and post-Tesla world regarding the vehicles themselves. Tesla changed the image of EVs available to the general public by making performant and low maintenance vehicles that looked futuristic and were capable of things basically only supercars could, for a fraction of the price. And they built the DC charging infrastructure all over the world to support long-range trips, which was non-existent before Tesla. EVs before Teslas were basically niche experiments.
The Nissan Leaf (which predates any Tesla production car) was pretty much an electric version of previous Nissan cars. The VW eGolf (contemporaneous with the Tesla Model S) was _literally_ an electric version of a previous VW car. The VW ID.3 and 4, which are currently leading the European market, are also pretty much like VW electric cars. In practice, 'weird' electric cars mostly failed.
Tesla’s entry into the Chinese market via the Shanghai Gigafactory (2019) acted as a "catfish," forcing local Chinese "new forces" like NIO, XPeng, and Li Auto to lower prices and accelerate technological innovation.
Tesla made long-distance driving in EVs possible. Tesla made EV sexy, desirable. It catalyzed the Chinese EV industry. Nissan didn't remotely accomplish those things.
Like someone else said, people think in terms of a pre-Tesla and post-Tesla world. I don't know that there's a strong case against that framing.