This part here kills me. I’ve also been forced to engage in the Zuckerverse. I hate WhatsApp.
I will say facebook ads are the most relevant ads ever for me. I click on them all the time because they're actually interesting to me. But at the same time all the products/clothing is so expensive I never convert.
What I dont like is Alerts becoming just another feed to fill with spam and not real notifications.
I wonder what will be next after Facebook Marketplace dwindles (assuming eventually "everyone" is no longer on Facebook). Going back to Craigslist? Something new?
Instagram is estimated to generate half of ad revenue.
WhatsApp and Messenger contribute relatively little to ad revenue.
So facebook.com alone must be generating around $100B revenue annually.
It's impossible that something generating this revenue is serving AI generated NSFW teens pics with botnets commenting on those pictures only.
Real humans must be engaging with real ads at massive scale to make this money.
Failure mode for people reporting "I didn't use fb for a while, then I come back and see adult-like dominated content" sounds like plausible explanation of ad revenue optimized algo with weak, singular signal.
It could also be just cold start problem where algo has zero engagement signal and yields thirst traps for { gender: male, age: ~30s, engagement_history: [] } state.
But it's hard for me to believe that - frankly it doesn't sound like the best output if you want to capture somebody who has real friends and family in their network, did the algo really learned that people with this input state click likes on pics like that?
Why not just serve engagement from friends network or even "wish happy birthday to X tomorrow" instead – sounds like better way to engage to me.
ps. I also don't use fb but I do login maybe once a year / every two years to double check I'm not hacked, can still login etc. When I do it I may spend few minutes scrolling and I can see just posts from my network (double checked again now, lgtm).
Whatever issue OP has, they probably should spend few minutes engaging, maybe just dismiss/click don't like/hide/whatever it is to signal they're not interested - algo should pick it up and their feed should look more like what they expect.
What's your explanation?
Something I would love is 'social media dotfiles', so I could export my list and share it with others. And vice-versa.
For exemple there is a post with details about an event that will happen, when you look at available options: you can't click on it to go to a dedicated page like on LinkedIn, there is no option in the menu to have a shareable link. You can share with: someone on fb message, a group, your wall, things like that but no link.
But on the phone is it possible.