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Posted by susam 15 hours ago

Attention Media ≠ Social Networks(susam.net)
554 points | 238 commentspage 4
ivanjermakov 13 hours ago|
I struggle to see anything "social" about social media. Looking at short videos of others and ads is anything but social activity.
vaylian 12 hours ago||
The problem is that people who don't know the history of the internet just call everything with user posts "social media". Web 2.0 has some overlap with social networks. But it is still a different concept. And social media is a meaningless term at this point.
edwin2 7 hours ago||
It’s handheld, portrait television
keepsmiling77 10 hours ago||
Modern large platforms are no longer social networks in the original sense, but media platforms optimized for attention. Real social networks are characterized by the fact that users themselves determine whose content they see.
hinkley 7 hours ago||
But which social networks aren’t attention media these days, and will they remain thus after a few more investment rounds?
umairnadeem123 6 hours ago||
as someone who makes video content, the attention media framing is spot on. the platforms don't care about your craft or your audience relationship, they care about watch time metrics.

what's wild is how this distorts the creation process itself. you end up optimizing for the algorithm instead of for quality. every creative decision becomes "will this get recommended" instead of "is this good." i've found that the best content comes from having strong human creative oversight and not just chasing whatever the algo rewards this week.

the no-code tools that promise to automate content creation for these platforms are even worse -- they just produce generic slop that feeds the attention machine. you need to actually care about what you're making, and that means stitching together your own pipeline where you control the decisions.

CalChris 5 hours ago||
Social Networks ⊆ Attention Media.
1berg 8 hours ago||
Though that's where a lot of people get their news, ironically.
dizhn 5 hours ago||
Recently I realized something. Back in the day in the early 2000s people were talking about this thing called social media that didn't really exist but would be the future. (That and micro transactions) I never got what was so hot about it.

Looking back I am realizing that the techno elite did not coopt something that used to be nice. This whole narrative control and private information funnel was designed from the beginning with what it became today already on their crosshairs. We just went through the phases and ate all of it up.

thaumasiotes 4 hours ago|
Good news! Microtransactions really were the future.

https://www.penny-arcade.com/comic/2022/05/30/noony-nokuni

artzev_ 12 hours ago||
friction is underrated as an attention design pattern. blocking feels punitive, friction just makes you notice the reach instead of being on autopilot. not saying it solves algorithmic feeds, but the pause before opening apps changes the math for most people
dangus 14 hours ago||
The title of the article is arguing semantics. Like it or not, the term “social media” is what we use to describe scroll apps like TikTok.

The content makes sense, though. It’s nice to just follow people you actually know and see nothing else.

I think this is what keeps YouTube usable for me: the subscriptions tab stays in its lane. I only use the home (algorithm) tab when I want to.

ulrischa 9 hours ago|
I wonder why the author did not mention bluesky as his critisism is on the timeline algo and bluesky allows to create custom timelie algos
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