Posted by sxmawl 5 hours ago
People sit on mountains of raw assets - product walkthroughs, customer interviews, travel videos, screen recordings, changelogs, etc. - that could become testimonials, ads, vlogs, launch videos, etc.
Instead they sit in cloud storage / hard drives because getting to a first cut takes hours of scrubbing through the raw footage manually, arranging clips in correct sequence, syncing music, exporting, uploading to a cloud storage to share, and then getting feedback on WhatsApp/iMessage/Slack, then re-doing the same thing again till everyone is happy.
We grew up together and have been friends for 15 years. Saksham creates content on socials with ~250K views/month and kept hitting the wall where editing took longer than creating. Ishan was producing launch videos for HackerRank's all-hands demo days and spent most of his time on cuts and sequencing rather than storytelling. We both felt that while tools like Premiere Pro and DaVinci are powerful, they have a steep learning curve and involve lots of manual labor.
So we built Cardboard. You tell it to "make a 60s recap from this raw footage" or "cut this into a 20s ad" or "beat-sync this to the music I just added" and it proposes a first draft on the timeline that you can refine further.
We built a custom hardware-accelerated renderer on WebCodecs / WebGL2, there’s no server-side rendering, no plugins, everything runs in your browser (client-side). Video understanding tasks go through a series of Cloud VLMs + traditional ML models, and we use third party foundational models for agent orchestration. We also give a dropdown for this to the end user.
We've shipped 13 releases since November (https://www.usecardboard.com/changelog). The editor handles multi-track timelines with keyframe animations, shot detection, beat sync via percussion detection, voiceover generation, voice cloning, background removal, multilingual captions that are spatially aware of subjects in frame, and Premiere Pro/DaVinci/FCP XML exports so you can move projects into your existing tools if you want.
Where we're headed next: real-time collaboration (video git) to avoid inefficient feedback loops, and eventually a prediction engine that learns your editing patterns and suggests the next low entropy actions - similar to how Cursor's tab completion works, but for timeline actions.
We believe that video creation tools today are stuck where developer tools were in the early 2000s: local-first, zero collaboration with really slow feedback loops.
Here are some videos that we made with Cardboard: - https://www.usecardboard.com/share/YYsstWeWE9KI - https://www.usecardboard.com/share/nyT9oj93sm1e - https://www.usecardboard.com/share/xK9mP2vR7nQ4
We would love to hear your thoughts/feedback.
We'll be in the comments all day :)
Great website btw. The onboarding was very pleasing
target customers usually fall under one of these - marketers / creators / founders
for now, an intermediate solution is to splice and upload.
Firefox is not supported ...
But why?The short answer: Firefox doesn't support the File System Access API (https://caniuse.com/?search=File+System+Access+API).
We made a deliberate decision to go client-first. Video editing happens entirely in your browser without us uploading your entire footage on our end. No bandwidth costs for you, no storing your raw video on our servers. The File System Access API is what makes that possible, and unfortunately Firefox just doesn't have it yet.
It's not a forever thing though. For cloud-based projects where files live on our end anyway, Firefox support is very much on the roadmap. But for the local-first editing flow, our hands are a bit tied until Mozilla ships it.
Hope that makes sense, and fingers crossed Firefox adds support soon!
Aight imma head out. Holy moly.
We deliberately avoided credits/usage-based pricing because as founders using this in our own creative workflow, we hate the cognitive load that comes with it.
If I don't like a voiceover/variation, I should have the freedom to regenerate it until I'm happy without thinking about whether it's "worth" a credit.
That said, we could be wrong! Genuinely curious what you think would feel fair?