Time flies...
I mean I get it - it's slightly annoying to need an extra 18" of charging cable length but at the end of the day tradeoffs for a smaller, cheaper, lighter machine have to exist.
1) The price for a 14" model with the most powerful Max processor with 128GB of RAM ($5099 with all else left at the default settings) doesn't seem to have jumped hugely considering what's being going on with RAM prices in the world.
2) Interesting/disappointing that they aren't offering a model with even more RAM, further jumping on the local inference train.
We can have nice things but nobody is going to hurt themselves to give out things that are the very best possible, theres probably a lesson in this
1) Not necessarily, as the thermals would presumably be different, the use-case is different (not everyone wants or needs a laptop; expandability of the Pro, etc.) and Max =/= Ultra, especially if you're crunching local inference.
2) Even if there was some cannibalisation, does that matter? Unless we assume Apple is running a higher profit margin on Studio/Pro machines (unlikely, since laptops are more expensive than the equivalent Mini/Studio) they're still making roughly the same money at the end of the day. And for the higher end (i.e. workloads needing the Ultra and/or >256GB RAM) there's still no competition.
3) I'd not be surprised (RAM shortages aside) to see the RAM options on the Ultra increase before long, maintaining the differentiation, just at a higher level.
Basically, Apple stumbled into relevance as (amazingly) the most cost-effective option for local inference. Having found themselves in this position, it would be a huge fail to not lean further into this. They seem to be doing this to an extent by optimising chips for e.g. prompt processing, but increasing the RAM is needed too.
[0] https://www.apple.com/newsroom/2025/10/apple-unveils-new-14-...
[1] https://www.apple.com/newsroom/2026/03/apple-introduces-macb...
Hardware is completely boring now. That also applies to Phones
I did get tricked into putting Tahoe (or whatever the iOS version is called) on my iPhone 12 Pro though, and my phone is now sluggish and sad, so I am going to have to upgrade it, which I'm carrying quite a lot of resentment about. Hoping I can hold off until the fold phone.