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Posted by mmayberry 1 day ago

Meta acquires Moltbook(www.axios.com)
https://web.archive.org/web/20260310154640/https://www.axios..., https://archive.ph/igqsh

https://www.reuters.com/business/meta-acquires-ai-agent-soci...

https://techcrunch.com/2026/03/10/meta-acquired-moltbook-the...

544 points | 368 commentspage 6
strongpigeon 1 day ago|
This has to be an acquihire, right?
magicmicah85 1 day ago|
Definitely sounds like it, they’re bringing them into their AI lab. No easy payday, still have to work and watch your agents creation be destroyed.
A_Duck 1 day ago||
A platform where bots-pretend-to-be-humans and another where humans-pretend-to-be-bots. A match made in heaven!
beAbU 1 day ago|
I think you got it the wrong way round. MoltBook is for humans pretending to be bots.
darkwater 1 day ago|||
I think you didn't fully understand their post.
croes 1 day ago|||
Facebook vs Moltbook, just what parent wrote
bigbuppo 1 day ago||
Pretty sure this is going to end up as a big prank by The Yes Men.
multisport 1 day ago||
Any FBers wanna talk about Meta's AI strategy? It seems... random.
tgrowazay 1 day ago|
I think Meta’s AI strategy is to advance AI/ML that is beneficial for them, no more charity.

They need a good-enough LLM (llama) to cut content moderation costs, they need a good segmentation model (segment anything) for photo filters, AR/VR and photo/video content moderation.

For LLM frontier, they can wait it out to see AGI become a commodity they can buy after it is ready.

moralestapia 1 day ago||
It is a not-that-obscure secret that most posts on Moltbook, particularly the "Viral™" ones, are written by a human.

Does Mark not know this?

I know there's a big advantage in capturing the market early, but in this case Moltbook hasn't captured any of it ...

Weird. With Meta's backing it is going to be successful anyway, but this is something they could have developed in-house in like a weekend.

heathrow83829 1 day ago||
Sure they could develop it in a weekend, so could anyone else. but once a product has the initial userbase, that's not something a competitor can just copy. user acquision is the limiting factor to success, not writing code.
moralestapia 1 day ago||
I specifically mentioned that in my comment.
add-sub-mul-div 1 day ago|||
When a company gets this big it no longer nurtures the freedom, independence, or ambition to innovate. They grow structures to stifle it.
px43 1 day ago||
I don't think you understand why moltbook is popular. It has incredible utility for those who are actually using it every day.
Skidaddle 1 day ago||
What is that utility? (honest question)
px43 1 day ago|||
It's an extremely active community of humans using agents as proxies to explore various concepts. I get a lot of value out of it, and apparently others do as well. Hacker News users have this weird tendency to outright dismiss anything that doesn't cater to their needs specifically.

I think it's pretty obvious that if there was nothing valuable there, no one would be using it.

Skidaddle 1 day ago|||
Can you share some of your favorite examples? Whenever I take a look at the hot/top posts, they’re just… not interesting to me
Bnjoroge 1 day ago||||
what are some usecases i should try?
moralestapia 10 hours ago|||
x2 to what others have commented.

I would like to know (much) more about this.

rvz 1 day ago|||
Hype.
Akuehne 1 day ago||
This surely won't lead to anything bad or reckless at all.
nadis 1 day ago||
Just read this other article on the same topic (Axios is paywalled for me): https://www.techbuzz.ai/articles/meta-acquires-moltbook-ai-a...

Interesting times!

wisplike 1 day ago||
I thought moltbook was just a bit of fun...
anon_anon12 1 day ago|
Reminder, Moltbook had ton of security issues during release, iirc it was vibecoded. So, cybersec failed devs are getting jobs and apparently AI will take over jobs. Elites are so good at fear-mongering so that you join at a lower wage, don't ever underestimate your value guys!
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