>Starting in 2029, the Oscars will also be streamed globally on YouTube, which the academy hopes will attract new audiences and reinvigorate the ceremony’s popularity after years of declining viewership.

Edit: I read 2019 not.. 2029. That's actually incredible. Are they going to get in on tiktok for 2039 next?

Hollywood is so used to getting high on its own supply that it really thinks we want to see an AI slop video of Brad Pitt fighting Tom Cruise. People there just don’t have any information at all about what anybody outside their bubble thinks so of course they make samey big budget pictures and samey small budget pictures. Unless they shut down their communications channels and disperse geographically they are going to keep doing the same thing over and over again and be wondering why they keep getting the same results.

And that gets us to why they will never reform, they know their numbers are terrible but think this is (1) cyclical and (2) due to technological changes so they’ll never get it that running ads that make it sound like somebody else cares about Tom Cruise doesn’t really make people care about Tom Cruise, it just makes them ignore advertising messages.