Posted by anemll 6 hours ago
You do have a lot of "MLEs" and "Data Scientists" who only know basic PyTorch and SKLearn, but that kind of fat is being trimmed industry wide now.
Domain experience remains gold, especially in a market like today's.
Apple has always seen RAM as an economic advantage for their platform: Make the development effort to ensure that the OS and apps work well with minimal memory and save billions every year in hardware costs. In 2026, iPhones still come with 8Gb of RAM, Pro/Max come with 12Gb.
The problem is that AI (ML/LLM training and inference) are areas where you can't get around the need for copious amounts of fast working memory. (Thus the critical shortage of RAM at the moment as AI data centers consume as many memory chips as possible.)
Unless there's something I don't know (which is more than possible) Apple can't code their way around this problem, nor create specialized SoCs with ML cores that obviate the need for lots and lots of RAM.
So, it's going to be interesting whether they accept this reality and we start seeing the iPhones in the future with 16Gb, 32Gb or more as standard in order to make AI performant. And if they give up on adding AI to the billions of iPhones with minimal RAM already out there.
As a side note, 8Gb of RAM hasn't been enough for a decade. It prevents basic tasks like keeping web tabs live in the background. My pet peeve is having just a few websites open, and having the page refresh when swapping between them because of aggressive memory management.
To me, Apple's obvious strength is pushing AI to the edge as much as possible. While other companies are investing in massive data centers which will have millions of chips that will be outdated within the next couple years, Apple will be able to incrementally improve their ML/AI features by running on the latest and greatest chips every year. Apple has a huge advantage in that they can design their chips with a mega high speed bus, which is just as important as the quantity of RAM.
But all that depends on Apple's willingness to accept that RAM isn't an area they can skimp on any more, and I'm not sure they will.
Sorry for the brain dump. I'd love to be educated on this in case I'm totally off base.
If you're loading gigabytes of model weights into memory, you're also pushing gigabytes through the compute for inference. No matter how you slice it, no matter how dense you make the chips, that's going to cost a lot of energy. It's too energy intensive, simple as.
"On device" inference (for large LLM I mean) is a total red herring. You basically never want to do it unless you have unique privacy considerations and you've got a power cable attached to the wall. For a phone maybe you would want a very small model (like 3B something in that size) for Siri-like capabilities.
On a phone, each query/response is going to cost you 0.5% of your battery. That just isn't tenable for the way these models are being used.
Try this for yourself. Load a 7B model on your laptop and talk to it for 30 minutes. These things suck energy like a vacuum, even the shitty models. A network round trip costs gets you hundreds of tokens from a SOTA model and costs 1 joule. By contrast, a single forward pass (one token) of a shitty 7b model costs 1 joule. It's just not tenable.
That said, power consumption is one of the reasons I think pushing this stuff to the edge is the only real path for AI in terms of a business model. It basically spreads the load and passes the cost of power to the end user, rather than trying to figure out how to pay for it at the data center level.
Apple recently stated on an earnings call they signed contracts with RAM vendors before prices got out of control, so they should be good for a while. Nvidia also uses TSMC for their chips, which may affect A series and M series chip production.
Yes, TSMC has a plant in Arizona but my understanding is they can't make the cutting edge chips there; at least not yet.
Pros will want higher intelligence or throughput. Less demanding or knowledgeable customers will get price-funneled to what Apple thinks is the market premium for their use case.
It'll probably be a little harder to keep their developers RAM disciplined (if that's even still true) for typical concerns. But model swap will be a big deal. The same exit vs voice issues will exist for apple customers but the margin logic seems to remain.
Why do you say they can't do this?
It's not like Apple's GPU designs are world-class anyways, they're basically neck-and-neck with AMD for raster efficiency. Except unlike AMD, Apple has all the resources in the world to compete with Nvidia and simply chooses to sit on their ass.
That said, it'd be a fun quote and I've jokingly said it as well, as I think of it more as part of 'popular' culture lol
They didn't make special purpose hardware to run a model. They crafted a large model so that it could run on consumer hardware (a phone).
We haven't had phones running laptop-grade CPUs/GPUs for that long, and that is a very real hardware feat. Likewise, nobody would've said running a 400b LLM on a low-end laptop was feasible, and that is very much a software triumph.
Agree to disagree, we've had laptop-grade smartphone hardware for longer than we've had LLMs.
We've had solid CPUs for a while, but GPUs have lagged behind (and they're the ones that matter for this particular application). iPhones still lead by a comfortable margin on this front, but have historically been pretty limited on the IO front (only supported USB2 speeds until recently).
It’s been a lot of years, but all I can hear after reading that is … I’m making a note here, huge success
Remember when people were arguing about whether to use mmap? What a ridiculous argument.
At some point someone will figure out how to tile the weights and the memory requirements will drop again.
Experts are predicted by layer and the individual layer reads are quite small, so this is not really feasible. There's just not enough information to guide a prefetch.
It's just so slow that nobody pursued it seriously. It's fun to see these tricks implemented, but even on this 2025 top spec iPhone Pro the output is 100X slower than output from hosted services.
It is objectively slow at around 100X slower than what most people consider usable.
The quality is also degraded severely to get that speed.
> but the point of this is that you can run cheap inference in bulk on very low-end hardware.
You always could, if you didn't care about speed or efficiency.
iPhone 17 Pro outperforms AMD’s Ryzen 9 9950X per https://www.igorslab.de/en/iphone-17-pro-a19-pro-chip-uebert...
Practical LLMs on mobile devices are at least a few years away.