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Posted by soheilpro 12 hours ago

Apple Business(www.apple.com)
518 points | 316 commentspage 2
simonw 11 hours ago|
I wonder if this was timed to lineup with the MacBook Neo launch, which makes the idea of equipping your entire company with Mac laptops a lot more compelling from a cost perspective.
10729287 11 hours ago||
There’s a grey one. So obviously, it was timed.
butILoveLife 8 hours ago||
[dead]
giobox 11 hours ago||
How does this differ from the existing "Business Essentials" tool? The landing page for each looks like much the same product, at least the MDM stuff does?

> https://business.apple.com/preview

> https://www.apple.com/business/essentials/

martibravo 11 hours ago||
Email, Calendar and company directory built in, custom domains in emails I think... It's more like a MS365 basic version. Which for most small teams is more than enough
jacobgkau 11 hours ago|||
One of the footnotes at the bottom of the page says:

> Apple Business Essentials, Apple Business Manager, and Apple Business Connect will no longer be available once Apple Business launches.

So it's a consolidation. They call out Business Connect data as "including claimed locations, place card information, photos, organization information, account details, and more," so that's some of what differs from Business Essentials.

workfromspace 11 hours ago||
Maybe also 200 countries included, instead of just the USA?
SunshineTheCat 11 hours ago||
It's kinda crazy it took Apple this long to make this.

I've worked with two agencies now that used only Macs across the business and had a really fun time signing in to and integrating 58 Google services every time they hired someone new.

It's possible people may continue to use Google Workspaces in these places, however, the fact that there was never even an Apple option was always wild to me.

philistine 6 hours ago|
There is now an option ONLY if you're in the US. The mail, calendar etc. stuff is US-only.
zzyzxd 10 hours ago||
This is interesting to me as the IT support for my family. I have been considering using MDM to provision Wi-Fi credentials and other device configurations. 3rd party solutions are a little bit too much for what I need.

Apple Business Essentials with AppleCare+ for 3 devices and 200GB iCloud storage is $19.99 per user/mo. That's the same price as AppleCare One alone.

Melatonic 5 hours ago||
For home use I think you can just generate configuration profiles manually ? If you don't want to pay
alchemist1e9 10 hours ago||
I wanted to use the existing ABE product for exactly that, especially as you can actually lockdown apple devices properly to stop teens from undoing VPN settings etc … however it’s explicitly against their policies to use ABE for personal devices and I’d guess the same for this new iteration of it.
zzyzxd 10 hours ago||
You are right. I didn't read the terms. Looks like ABE can only be used by a business entity.
bitpush 11 hours ago||
Who will Apple serve? Users, Apple or their partners?

It has always been Apple > Users > Partners.

There's a reason why Microsoft is still the king of enterprises. Anybody getting involved with this with Apple will deserve everything thats coming their way

NetMageSCW 11 hours ago|
Thousands in annual savings?
bigyabai 11 hours ago||
Not on iOS, being locked into the App Store never saved me a dime.
bigyabai 7 hours ago||
Anyone who's downvoting me better pay full price for FFVI Pixel Remaster instead of emulating it, you filthy dogs.
georgeburdell 12 hours ago||
One of the last great consumer companies is going B2B
dagmx 12 hours ago||
Apple always had a B2B component. This is just the latest attempt to not make it completely subpar.
furyofantares 11 hours ago||
This sucks. This page makes it clear this is the motivation for "Ads on Maps", as they talk about it prominently here - they are now directly selling the attention of their device consumers to their business customers.

I guess they were doing that before in the App Store, which is of course also awful.

Barbing 11 hours ago||
Their voice assistant is somewhat opinionated about how it will search the App Store for you

https://i.ibb.co/zV8d9gbc/IMG-2177.jpg

They dynamically reveal 1-3 results and only show a “see more options in App Store” button when they feel like it.

mindwok 5 hours ago|||
I had the same thought. When you're a B2B and B2C company and you have to make a bold decision, the B wins because they hold the enterprise $$$.
amelius 11 hours ago|||
They need to go OEM.
nhubbard 10 hours ago||
They did it in the 1990s and it failed so hard that it almost took down the company.
amelius 10 hours ago||
Why can others do it?
nielsbot 7 hours ago|||
Apple's entire success story is their vertical integration. They can't do that and OEM.

As for the PC makers: they don't innovate. Microsoft doesn't care who sells PCs, Intel doesn't care who sells PCs. Every PC maker is essentially an assembly company. If you appreciate Apple's innovation in the laptop space over the past x years, then you don't want Apple to be an OEM.

dhosek 10 hours ago|||
Who has successfully managed this kind of transition? The obvious case is IBM which is now essentially a consulting company and doesn’t sell PCs anymore.
lvspiff 11 hours ago||
its the only path to go to be able to continue to support their pricing models - they've priced the consumer/pro-sumer out of the market prettymuch and so B2B is the more sustainable paying population.
swiftcoder 10 hours ago|||
> they've priced the consumer/pro-sumer out of the market prettymuch

I'd argue that (the low end of) Apple products are the cheapest they've ever been - the $599 iPhone 17e is below the inflation-adjusted price of the original iPhone, and at $599 the MacBook Neo is the cheapest launch price an Apple laptop has ever listed at (not even adjusting for inflation!)

The maximum amount you can spend at the high-end has certainly gone up over time, although the basic MacBook Pro Max config costs roughly the same as it's peer from 10-15 years ago - nobody's forcing folks to shell out for the 128GB of RAM (something that didn't exist on laptops at all till very recently)

kstrauser 11 hours ago|||
The company that just made a $600 Macbook?
bigyabai 10 hours ago||
Yes, the phone company that is known for taking home a bronze medal in personal computing for the past 30 years running.

Apple knows the score internally, this won't change the world any more than the 12" Retina Macbook did.

mpweiher 8 hours ago||
The world's firs trillion dollar and three trillion dollar company. Yes, completely insignificant.

The company that captures 60-70% of the global PC industry's profits. Definitely completely insignificant.

Apple has known the score internally for decades and is laughing that score all the way to the bank.

bigyabai 7 hours ago||
None of that refutes anything that was said. macOS is a third-class citizen measured by market share, and the total sum of annual Mac profits is lower than what the iPad ecosystem makes in a year.

Consumers do not want the Mac. Datacenters don't want Apple Silicon. People want the iPhone, they want Airpods, but the M-series Macs have spent 5 years changing absolutely nothing.

philistine 6 hours ago|||
> and the total sum of annual Mac profits is lower than what the iPad ecosystem makes in a year.

So the company that makes between 50-60% of all profits in personal computers has created a market where it makes 100% of the profits, but albeit smaller than the whole PC market. That's terrrrible, what was Apple thinking!

Market share is far from everything when people live in poverty and do not have money to spend on good hardware and software. Apple makes stuff for affluent people, and then makes a ton of money from those rich folks. Making Apple the most valuable company in the history of humanity. Boy, that's a terrible place to be in!

bigyabai 6 hours ago||
I shouldn't have to repeat myself; this still doesn't refute the claim that Apple has ceded the consumer compute market. Cheap Macs have flooded the used market for years, and people still gravitate towards plastic Wintel boxes and Chromebooks.

> Apple makes stuff for affluent people

is just repeating the original claim upthread:

>> they've priced the consumer/pro-sumer out of the market prettymuch and so B2B is the more sustainable paying population.

swiftcoder 5 hours ago||||
> Consumers do not want the Mac

Really? As far as I can tell, consumers mostly would love to use Macs, but aren't willing to pay the price of entry

> Datacenters don't want Apple Silicon

Do you know how many people salivate at the prospect of an M-based return of the Xserve?

givinguflac 5 hours ago|||
> but the M-series Macs have spent 5 years changing absolutely nothing.

You clearly keep up with tech news, kudos! I’ve seen no changes from other major pc manufacturers in response to Apple silicon, at all. /s

drnick1 6 hours ago||
Out of curiosity, why would any business with an IT department choose this over an in-house solution built from standard open source components. Think email server on premises or in the cloud using postfix/dovecot/LDAP, maybe Nextcloud with OnlyOffice, Jitsi as a Zoom substitute, etc. These are all mature solutions that are free of vendor lock-in, and can be easily managed by any competent IT team.
tonymet 6 hours ago||
so they can fire the IT department and save $500k+ / year
jiveturkey 6 hours ago||
you wouldn't. a business without an IT department would choose this.
aucisson_masque 5 hours ago||
> including a new option coming this summer that will enable businesses in the U.S. and Canada to place local ads in Maps during key search and discovery moments.

It's happening. The end is near !!!

yalogin 3 hours ago||
This is probably an attempt to retarget the education space more with the launch of the neo. Of course targeting a bigger enterprise space is not a bad idea
danpasca 5 hours ago|
> Starting April 14, Apple Business will be available as a free service in the U.S. and 200+ countries and regions to new and existing users of Apple Business Connect, Apple Business Essentials, and Apple Business Manager.

> Apple Business Essentials, Apple Business Manager, and Apple Business Connect will no longer be available once Apple Business launches. Business Essentials customers will no longer be charged their monthly service fee for device management after April 14. Existing Business Connect data — including claimed locations, place card information, photos, organization information, account details, and more — will automatically migrate to Apple Business at launch.

I don't get it. Is this free? If so this is insane value compared to everything else.

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