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Posted by soheilpro 15 hours ago

Apple Business(www.apple.com)
561 points | 329 commentspage 4
DrewADesign 8 hours ago|
Wow… I might be missing something, but not once did I see AI mentioned! Apple is no slouch in the marketing department— this is surely a deliberate omission. It looks like marketers are finally catching up with public sentiment. I’m sure a lot of people will say it was their abject failure to productize their AI initiatives driving this decision, but I doubt it: the people they’re trying to sell business services to probably don’t know, let alone care about that. I think this term and the industry hype around it is just too radioactive to be beneficial in copy.

I’m happy to be corrected if I missed anything, or entertain alternate conclusions. I’m no expert.

joshstrange 9 hours ago||
It’s not clear to me if the MDM is included for free as well or if that will continue to be charged separately (or on top). I looked into their MDM, but ended up going with Mosyle instead because the costs were significantly lower for me.
andyferris 41 minutes ago|
I believe it said it will be free, starting April 14.
dehrmann 14 hours ago||
Apple's really late to this.
tencentshill 13 hours ago||
They are just combining existing services: Apple Business Essentials, Apple Business Manager, and Apple Business Connect.

It's like Microsoft now - put everything under one massive convoluted control panel.

AndrewKemendo 14 hours ago||
Apple is “late” to everything which is why it’s the leader

Being early is the same as being wrong and there’s no business value in costly exploration of new territory at least in the 21st century

Name me a single company that is still in business and dominating a market based on being first to market with a new product.

sosodev 14 hours ago|||
TSMC. They dominate the semiconductor market because they're consistently first to market with the world's most advanced chip fabrication.
ceejayoz 14 hours ago|||
But they're an example of the same phenomeon; they were founded in 1987, long after chip fabrication was a thing. They just did it right.
sosodev 13 hours ago|||
I think it's hard to know where to draw the line between derivative product and something unique. If we follow your logic that TSMC hasn't done anything new, then aren't all computer manufacturers just rehashing the ENIAC or whatever? Is a Tesla just a better model T? No, arguably we would say that these products are new to market because they've integrated new technologies in unique ways and often expended massive capital on R&D to do so. TSMC is no different.
bigyabai 13 hours ago|||
They took extreme risks on EUV lithography and accumulated market share by being the first to shrink nodes.
AndrewKemendo 14 hours ago|||
Absolutely not TSMC was and has always been a pure play “execution” of chip foundry, based on the government of Taiwan taking financial bets on a growing chip market.

In no way was TSMC the first to market for chips or chip production or even any major chip fab product at its outset.

In fact they did exactly the Apple model and took what TI was doing and used government money to scale it. I don’t know a single unique product from TSMC

If anything Texas Instruments (which is I grew up around in Houston) could be considered actually building a good product from scratch, look at them now…

jackdh 13 hours ago||||
Depending on how you define "new" but there are certainly examples of this, Spotify is the first to come to mind, AWS could be another.
valzam 13 hours ago||||
Ok but "Business Email" wasn't exactly invented yesterday...
AndrewKemendo 13 hours ago||
Which is my point. They did basically nothing new internally and will be able to capture what...10-20% of overall business suite market?

That’s genius

bitpush 14 hours ago|||
Vision Pro.
d-us-vb 14 hours ago|||
A costly gamble for tech they really wanted that wasn't mature yet.
NetMageSCW 13 hours ago||||
They were still late, just not late enough.
layer8 13 hours ago||||
Dominating the market??
unshavedyak 14 hours ago||||
Honestly seems like a supportive argument. Yea, your amendment clearly shows Apple isn't always right/late, but Vision Pro is an example of them being early and how far they miss when they're early hah.

(I don't have a side in this discussion)

acdha 13 hours ago||
And I’d add that like AI, there was clearly a conflict inside Apple between people who wanted to be in the game and the people who correctly recognized that it wasn’t yet where most consumers wanted.
bigyabai 13 hours ago||
Like AI, the Vision Pro would have been a better product if Apple told the detractors to shut up and ship out. NPUs and AR are not going to sway consumers or compete for market share.

Nevermind the godawful Liquid Glass UX they cooked up and imposed on everyone else...

AndrewKemendo 14 hours ago|||
Vision Pro failed

Apple fails at every novel thing they try and crushes it at every thing they copy

JoelMcCracken 13 hours ago|||
The iPhone was revolutionary. There really was nothing like it at the time. The closest thing (the PDA) was _nothing_ like it.
spogbiper 12 hours ago||
there were tons of smartphones on the market prior to the iphone. i used several of them. mostly windows mobile devices that required a stylus or keypad for input. they had apps stores, web browsers, email, etc. copy and paste, which the iphone lacked at release. from a functionality stance there were many options very much like the iphone available. the interface on the iphone was nicer for most things, and it had a nicer web browser. not a different world of functionality at all, just a bit nicer overall but also with some big trade offs.
iknowstuff 11 hours ago||
A world of difference. Completely different products.
givinguflac 8 hours ago||
Couldn’t agree more. Those amalgam windows mobile devices were an interesting for the time, but hellish experience imho.
acdha 13 hours ago||||
That doesn’t fit: Apple’s been experimenting with VR since the 90s and Vision Pro was hardly novel–well executed, but not novel. I think it’s more complex where you have to think about the products executives and Wall Street analysts want to exist providing pressure against the “is it good enough to buy?” response.
df3dsfs 5 hours ago||||
Does anyone take this bozo seriously?

He writes like.... the worst comments. I genuinely hope he gets much needed help. He seems like a bitter sad man.

AndrewKemendo 2 hours ago||
+1

I appreciate that you made a whole ass new account just for this comment

Cheers to that

NetMageSCW 13 hours ago|||
Apple Watch.
AndrewKemendo 13 hours ago||
There were literally thousands of smart watches that were launched prior to the Apple Watch

Garmin anyone?

I think Timex and Casio even had ones in the 90s

givinguflac 8 hours ago||
Which ones of those can do notifications, health tracking, sleep cycle, temperature/blood pressure? I’ll wait.
velocity3230 7 hours ago||
Garmin.
wackget 3 hours ago||
Yeah that's great and all, but can I get something which will let me delete iPhone contacts in bulk?

It's 2026 and you have to delete contacts one at a time, or press and slide to select a group of them until you reach one you don't want to delete, delete that group, then start over again.

Other basic functionality I'd like includes being able to remote control an iPhone from a device which isn't a modern Mac, and being able to plug in an iPhone and use it as a removable storage device.

cat-turner 7 hours ago||
As long as I don't have to buy/pay for software to manage devices I provide to employees I am satisfied.
poemxo 9 hours ago||
This is cute but it's missing programmable documents (Microsoft) or hooks to use AI (Google) to really challenge either competitor.
bouk 14 hours ago||
Hopefully some actual competition against GSuite (or whatever it's called these days)
anizan 8 hours ago||
Apple should compete with Google workplace or at the very least at least offer custom domain e-mail inboxes.
andyferris 40 minutes ago|
Custom domains (BYO or buy through Apple) and email hosting is in the announcement, too.
alexchapman 13 hours ago|
Wow, Apple's finally competing with Google and Microsoft, I can see businesses adopting this everywhere lol, then again Idk as a lot of companies are already in Google and Microsoft's ecosystem.
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