Hey Siri, should I use Apple Business?

Machines spec’d and priced for education? Support for businesses?

I remember this!

Feels like yet another distraction. I personally believe Apple would benefit from a renewed focus. Product lines are growing, software too, software qualify is not doing well... this is the same pattern that got Apple into a mess before Jobs returned. Sure, things are not exactly the same but it feels like time is echoing here.

I am sure "BUT BUSINESS AND MONEY" is the answer but that feels like a cop out in this case.

After bricking a 2 year old phone after a software update, I'm reluctant with handling my entire business with them.

I had to look at my calendar to be sure it wasn’t 2001

>Company data remains secure while employee data remains private, with cryptographic separation of work and personal data on devices.

Does this mean that I'm able to enroll two Apple Accounts on an iPhone at once? Or does Apple actually think that I'm gonna be storing personal data, such as my health data, on a company device with a company-managed Apple Account?

At the moment I just have two iPhones: my personal iPhone that has my data and is connected to my Apple Watch, and my work iPhone, which sits on a desk and does nothing. The separate Apple Account on the work one means that I can't connect it to an Apple Watch and I can't download my apps on it, so you either can't accumulate any personal data on the device, or you need to submit all of your personal data to your employer's Apple Account. Including whatever health data your Apple Watch produces.

Apple is terrible for business. Every portal and product require a new apple id. apple store and apple business can't be same apple id. your device id can't be the same as either. Its madness. Last count i have 4 apple ids that I have to shuffle around.

It would be nice to kick google to the curb. I hope this product matures.

> including a new option coming this summer that will enable businesses in the U.S. and Canada to place local ads in Maps during key search and discovery moments.

The enshittification knows no bounds.