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Posted by mikeocool 8 hours ago

Goodbye to Sora(twitter.com)
https://xcancel.com/soraofficialapp/status/20365327959847158...

https://www.hollywoodreporter.com/business/digital/openai-sh..., https://archive.ph/ABkeI

446 points | 350 commentspage 3
mcast 8 hours ago|
I guess this is a bullish sign OpenAI has hired a lot of PMs from Google!
2001zhaozhao 6 hours ago||
We need a 'killed by OpenAI' site now
al_borland 5 hours ago||
This could be taken two ways.

1. OpenAI killing off their own products aggressively, taking a page from Google’s book. (I think the way you meant it)

2. Products/companies that no longer exist because OpenAI, or AI in general, made them obsolete. (My first instinct when reading it)

blharr 3 hours ago||
>Products/companies that no longer exist because OpenAI, or AI in general, made them obsolete

What would you place here anyways? Chegg and Stack Overflow?

ignoramous 6 hours ago||
I'd wager that b2c projects former VP of Product at Instagram & CPO at OpenAI, Kevin Weil, may have championed are getting the boot with the company refocusing on making money under the stewardship of Fidji Simo: https://www.businessinsider.com/fidji-simo-openai-product-re...

Weil's now heading "AI for Science": https://www.pymnts.com/personnel/2025/openais-chief-product-...

wg0 1 hour ago||
This is the indication of times ahead. Of AI services shutting down.

The cost must have been a key reason for the shutdown.

End is near.

Imnimo 7 hours ago||
It was neat to be able to try my own prompts and get a sense of what the state of video generation was. But I certainly never generated something that I thought I got real value out of on its own merits, and I still don't understand why there was a social media component to the app.
2001zhaozhao 6 hours ago|
They wanted network effects because ChatGPT was sorely lacking any.

I actually thought the Sora app was promising at launch, at least on paper, but it seems like they failed to keep people's attention long term. With the failure of Sora i don't think they have good options left.

QuantumNomad_ 3 hours ago||
I generated a fair number of videos with Sora, and used a handful of those and edited them outside of Sora for a couple of short TikTok videos.

Never once did I bother to browse videos made by others on Sora itself. I wonder if anyone did.

agnishom 3 hours ago||
Good riddance?

I can appreciate that the technology and research behind Sora could be helpful for many things, but I do not see anything good coming out of the consumer facing application.

aarjaneiro 2 hours ago||
One thing I'll give sora is that the remix feature actually required human input and enabled users to interact with each other through a novel means.
harlequinetcie 7 hours ago||
Are we sure it was in that order?
Olumde 6 hours ago||
VFX artists are ecstatic about this development.
Gagarin1917 5 hours ago||
Sora was not the only video generation service, it wasn’t even the gold standard.

Offerings like Kling and ByteDance are considered much better.

willis936 6 hours ago||
I feel like in several years we will look back at how we treated our most creative minds in disgust. This behavior will not be readily forgiven.
Permit 5 hours ago|||
I feel like in several years we’ll have much more capable video generation than Sora was capable of and we won’t look back at all.
thankyoufriend 5 hours ago|||
If someone doesn't care enough to suck at something (in this case, video creation) then why should we bother consuming their output? We all have our own streams of mental diarrhea already, so there's no need to drink from the tsunami of polished turds.
emp17344 5 hours ago|||
I feel like you’re wrong. This is a clear signal that generative video is deeply unpopular.
Permit 5 hours ago|||
We’re just replaying the CGI debate from the 2010s. It was popular to hate on CGI because it was obvious and bad and low quality and practical effects were better because of…

We learned two things from this debate:

1. What most people hated was actually just “bad CGI”. Good CGI went entirely unnoticed.

2. A generation of people were raised with CGI present in almost every form of professional media (i.e. not social media). They didn’t have a preference for practical effects because the content they consumed didn’t really use them.

I expect the same thing to happen here. I don’t think many people want to consume AI generated content exlusively (like Sora’s app attempted). However I expect AI generated content to continue to improve in quality until it’s used as a component in most media we consume. You and I will eventually stop noticing it and kids will be raised with it as normal and the anti-AI millennials/GenX crowd will age-out of relevance.

throw4847285 1 hour ago||
But CGI in most big blockbusters is bad, and people still complain about it.
lattalayta 1 hour ago||
I’m curious if you’d still feel this way after watching this video series https://www.youtube.com/watch?v=7ttG90raCNo
supern0va 5 hours ago||||
>This is a clear signal that generative video is deeply unpopular.

Or, it's a clear signal that AI video is too expensive as a consumer product and/or not quite yet at a quality bar that the average person finds acceptable.

I think someone could have looked at computer graphics and SFX circa the '80s and decided that they would always pale in comparison to practical effects. And yet..

It's an annoying trope, but this is the worst and most expensive (at this quality level) that these models will ever be.

jbrozena22 3 hours ago||||
I think it's inconclusive. All we can know is generative video + social AI slop feed is the incorrect business to be in at this exact moment in time while Claude is running away with the SWE market.
CamperBob2 4 hours ago|||
Eventually you won't be able to tell the difference.
ancillary 3 hours ago|||
I have re-read this comment several times and cannot tell who "most creative minds" means. Artists? AIs? People who AI will help become artists?
willis936 2 hours ago||
The artists. Their work was stolen, their employment threatened, and told they are not needed. We will need them.
timpera 7 hours ago||
Sora clearly was a waste of ressources. I liked using it for a few days, but I could tell it was consuming an insane amount of compute for 10-15 second videos that only a dozen people might watch.
rfarley04 3 hours ago||
It's just the social app being killed off, no? Wouldn't this line up with rumors that they'll soon let you create videos inside of chatgpt itself? I wish the actual video model would die but I assume this news is not that.
tracerbulletx 3 hours ago||
I don't think so. Disney is ending their deal with them, it sounds like they're exiting video generation as a business.
afavour 3 hours ago||
According to WSJ they’re getting out of the video game entirely:

https://www.wsj.com/tech/ai/openai-set-to-discontinue-sora-v...

npn 2 hours ago|
turn out the schizos were right. most of OpenAI *real* investment money comes from Gulf countries. without that money flow they can't sustain the cash burn anymore.
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