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Posted by mikeocool 13 hours ago

Goodbye to Sora(twitter.com)
https://xcancel.com/soraofficialapp/status/20365327959847158...

https://www.hollywoodreporter.com/business/digital/openai-sh..., https://archive.ph/ABkeI

638 points | 465 commentspage 6
wg0 6 hours ago|
This is the indication of times ahead. Of AI services shutting down.

The cost must have been a key reason for the shutdown.

End is near.

strongpigeon 12 hours ago||
I never quite got "why" they made it a separate app. While I'm sure it was fun for a while, this felt like something that had limited staying power as the novelty is what was driving it. People don't really want to switch between video apps for their entertainment and having it be Sora only is too limiting.
wj 10 hours ago||
May be incompatible with OpenAI possibly becoming more PG-13 rated in the future?

I had thought this would be combined with OpenAI launching a set top box where you could talk to an AI avatar. Disney IP could have been skins to sell people for their AIs.

pm90 11 hours ago||
It feels like the bubble is starting to pop. A crisis of confidence is not something OAI can afford at this stage...
ahartman00 7 hours ago||
Well there was the incident at Amazon[1]: "Amazon just did something unprecedented: they're forcing a 90-day safety reset across 335 critical systems after their AI coding tool caused catastrophic outages. The March 5th incident alone lost 6.3 million orders and triggered 21,716 peak Downdetector reports"

And two at Meta[2]: "A rogue AI agent at Meta took action without approval and exposed sensitive company and user data to employees who were not authorized to access it"

"director of alignment at Meta Superintelligence Labs, described a different but related failure in a viral post on X last month. She asked an OpenClaw agent to review her email inbox with clear instructions to confirm before acting. The agent began deleting emails on its own."

Even Elon Musk has shared the wisdom to proceed with caution! [3]

1. https://dev.to/tyson_cung/amazon-lost-63m-orders-after-ai-co... 2. https://venturebeat.com/security/meta-rogue-ai-agent-confuse... 3. https://x.com/elonmusk/status/2031352859846148366

small_model 9 hours ago|||
I wonder if Anthropic has overtaken them in revenue, seems like more people would pay for Claude code than to chat with ChatGTP. Would be good to see Codex vs Claude Code income.
ps06756 10 hours ago|||
It's not because of the bubble. There is literally no advantage to generating slop videos. It looks cool for a while but no audience is going to consume such videos.

Any platform which focusses on AI generated videos is doomed.

Ancalagon 10 hours ago|||
> no audience is going to consume such videos

sir, have you seen tiktok?

ps06756 10 hours ago||
I meant the longer video format, not tiktok. Tiktok is full of slop, both AI and human generated
Morromist 10 hours ago||||
My girlfriend keeps sending me AI generated tiktoks, despite me complaining about them. To be fair, I've seen literally nothing on tiktok that isn't garbage, so the competition is pretty low. Your point "It looks cool for a while" might have some merit - I think I've seen less and less interest in these things over the last year which fits the news articles I've seen mentioning people got bored of using Sora pretty quickly.

https://finance.yahoo.com/news/openai-sora-app-struggling-st...

ps06756 9 hours ago||
I didn't compare it with tiktok, because on tiktok majority of the content is slop even if it is human generated, so the bar is pretty low.
Morromist 6 hours ago||
That is accurate.
emp17344 10 hours ago||||
So much for “replacing VFX artists”. It’s not necessarily a harbinger of doom for the AI industry, but this indicates that the most fervent AI boosters were dead wrong.
zarzavat 10 hours ago|||
It's more like the VFX market is too small for OpenAI to bother killing. They are only interested in business models that can justify a trillion dollar valuation.
zer00eyz 10 hours ago|||
> but this indicates that the most fervent AI boosters were dead wrong.

I dont do design, or make videos, or ask ai for legal advice, or medical advice cause I lack the skill and understanding of these fields. Dunning Kruger still applies...

There is interesting "AI" content out there, clearly the person(s) behind it put some thought into it and had a vision.

ps06756 10 hours ago||
True, I did try to make some useful 1 minute videos, and found it really difficult to arrive at a finished product

Sure, I can write the screenplay and Veo will generate it for me. But I don't have experience in video creation/production , so it is difficult for me to write good prompts which generate engaging video

msy 10 hours ago||||
Oh there's a huge (and wildly depressing) market for people endlessly scrolling video slop, it's just the barriers to entry and expectations of the market are so low you can't really differentiate with 'slightly better branded slop'.
TaupeRanger 10 hours ago||||
Sounds like a well disguised cope on your part. There absolutely is an audience (see reels, TikTok, etc.) and the tech will only get better from here.
emp17344 10 hours ago||
You sound desperate to believe this. I think you could use a little more emotional distance here.
2postsperday 9 hours ago|||
[dead]
ignoramous 10 hours ago|||
> feels like the bubble is starting to pop

May be. OpenAI shuttering Sora is line with them shifting focus towards b2b sales, instead of b2b2c or b2c.

Interestingly, Aditya Ramesh, who iirc was the Sora 1 lead, is now "VP of Robotics" at OpenAI per his Twitter bio: https://x.com/model_mechanic

EA-3167 11 hours ago||
Nothing like an ill-considered war with global economic consequences to bring reality crashing back down on Silicon Valley; sometimes life throws a big old margin call your way and things break down.
oliyoung 8 hours ago||
So what died first? The Disney deal or the Sora app
didip 7 hours ago||
The thing about Sora is that it becomes outdated very quickly. OpenAI cannot even protect THAT moat properly.
jmugan 9 hours ago||
That jumping Sora logo always made the videos unwatchable for me. So distracting from the scene of Elvis fighting aliens or whatever I was watching.
reassess_blind 6 hours ago||
Safe to assume the US government is now the only one with access?
152334H 7 hours ago||
the invisible hand of the market strangles its strongest adherents

The desire for something "new", for a Mildly Ethical product, killed off the most obvious path to success - to actually just make TikTok+AIGC, or in the present, Douyin+Seedance2.

overgard 10 hours ago|
Amusingly, one of the ads on the page for me is a very obviously AI generated image of a man with sciatica. I say very obviously because his hands are on backwards..
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