Did they give any reason? Too expensive to keep running? Chinese models surpassing Sora's capabilities?

Google Graveyard is joined by OpenAI. That's one problem of those big corporations - they eagerly kill off products and projects willy-nilly. It may make businss sense but why the prior promo? Those promos have been a lie, just like the cake was.

I never understood the appeal or business promise of video slop, with or without Disney's blessing.

What happens to all the compute that was allocated to run that service? They would have signed multi-year contracts.

For a moment, I thought it's about Sora Matshushima, the up and coming table tennis player

Is this the thing that takes an already unusual video - an animal picking food from a Halloween candy on a porch caught on a porch cam - and turns it into a meme? The bear instead of the raccoon. Then turns into a cat playing a trumpet....then turns into massive spam where it turns into a grey area (a cat being surprised and chasing a dog with a mask) that gets reposted endlessly?

A record speed into AI slop. Is this what everything turns into when content creation becomes easy? what's happening here exactly?

From the linked Hollywood reporter article:

"...the AI company exits the video generation business."

"OpenAI, led by CEO Sam Altman, is not getting out of the AI video business [...], of course... "

I hate journalism.

I can't imagine they were getting a good return on it. And frankly, nothing tht came out of Sora was consequential in a positive way. The tech is cool, but only works if the content generation is heavily guardrailed and most of it ends up as content farming fodder anyway.

Apparently, all possible movies, cinematics and ads have been generated by "enthusiasts at home", so the tool is no longer needed.

On a more serious note, it could be a sign of a more powerful and general model being developed/released in the near future, that would include Sora capabilities. Or AI-doomers were right, and this sunset is one of the proofs for them.