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A heavily downvoted comment from a new account registered specifically to comment on this link.

Feels similar with cold email.I used to think it was mostly about better copy or subject lines, but lately it feels like timing matters way more. Same message, different moment, completely different outcome.

Have you seen cases where timing mattered more than the message itself?

In other words, clickbait.

Fox News used to be awful in this respect, with ledes such as "(Important thing) happens in (unnamed city)". Now they name the city. So that trick apparently backfired. It seems to have died out, along with "One weird trick..." articles.

New York Times opinion articles, though, have become worse. Today, "This May Be the Most Important Medical Story of the Decade". It's not.