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Posted by armadsen 2 days ago

New mechanical panoramic film camera from Jeff Bridges(wideluxx.com)
110 points | 53 comments
peteforde 2 days ago|
I've been patiently waiting for this to drop for ~5 years, and I was hoping that it would somehow be under $1000.

Oh my god. $4400 is... a lot of money. $175 shipping had better include a Jeff Bridges Cameo video.

Don't get me wrong: I suspect that he's spent millions of dollars getting the project to this point, and that it's a mechanically perfect instrument. Huge respect for caring this much and seeing the project through.

But damn.

marssaxman 4 hours ago||
I feel better now about the $700 I spent buying a 35mm panoramic film back for my medium-format Bronica SQA. It seemed like a real splurge at the time, but for the price of this new camera, you could get a whole Bronica system - including four or five lenses, an alternate viewfinder, a couple of 120 backs, and the panoramic film back - with enough left over for a year's worth of film and processing.

People must really like that swing-lens effect. It's not for me, but I imagine that this camera must seem much more compelling if it's what you're after.

> Huge respect for caring this much and seeing the project through.

Second that: product development is hard, and manufacturing is really expensive in small quantities.

_doctor_love 7 hours ago|||
Just because we're film enthusiasts doesn't make us SAPS!
JohnnyLarue 7 hours ago|||
Nice marmot
_doctor_love 6 hours ago||
Yeah dude, keeping an amphibious rodent within the city, you know, for domestic?

That ain't legal either.

Sam6late 2 hours ago|||
I saw an old Soviet-era model that was working and seemed similar to this one, it was bought by my photography instructor, he showed me his weird collection. It used to be attached to the underside of spy airplanes to take panoramic pictures not just satellite imagery and earth maps. Maybe you should look for swing-lens cameras on the used/vintage market today. Look for Horizon line from KMZ, their later models continued under Russian production rather than being brand-new Soviet stock.
spaqin 4 hours ago|||
I kind of expected that pricing - although even worse, in Europe, after VAT, it reaches $6000. Yeah it's not for me, and 350 units is probably capturing the whole target audience at this price.

The good part that could come out from it I would hope for would be new parts for old cameras. I managed to snag a Widelux F6 for about $800 last year that would need some servicing - sometimes it suffers from the infamous banding...

armadsen 2 days ago|||
Yeah, I've been waiting for it for years too. I thought it was going to be substantially more than $4400 (more like $6-7K). Under $1,000 is unfortunately simply impossible. Used Wideluxes go for a fair bit more than $1K.

That said, too much for me right now. Maybe someday.

Finnucane 4 hours ago||
My first thought is, that looks cool. [looks in wallet. Looks at cabinet with other cameras. Looks at wallet again.] Oh well.
kyleblarson 3 hours ago|||
That's just like, your opinion, man.
fnord77 3 hours ago|||
Cheaper than Leica
etrautmann 1 hour ago||
Only the ridiculous ones. You can get an M6 for 2500 or an M3 for 1200. Lenses are 400-2k unless you go for crazy glass.
keyle 4 hours ago|||
That is bonkers pricing. There is no way they actually expect a sell out with this price.
ehnto 1 hour ago|||
I would put this in the luxury goods category, which has been doing really well. Photography has a lot of gear horders too, so I wouldn't be surprised if on that alone it sells out. Then people who actually want to use it will stay priced out.

It's my biggest peeve with artificial scarcity markets, speculators or collectors buy everything and people who actually want to use the item can't afford it.

Finnucane 4 hours ago|||
A new Leica M6 goes for about $7K at B&H. When you could still buy them, Rolleiflexes were about that much. A mechanical camera hand-made in short runs in Germany? Not gonna be cheap. If you can afford and think you'll use it enough to make it worthwhile, there are worse things you could spend your money on.
fsckboy 1 hour ago||
don't even have to get esoteric, a Nikon Z9 body only is $5000 at Target right now

completely different camera but it's a straight up camera and not strange format. for people who are serious/professional about photography multiple thousands is stiff but that's what they cost.

joe_mamba 7 hours ago||
>and I was hoping that it would somehow be under $1000.

Does this product have iPhone levels of sweatshop manufacturing and economies of scale, that such a price point would be realistic to you?

From what I know, the price is exactly where low-volume hand-made artisanal hardware is in the west, especially given the supply chain geopolitical challenges Trump caused.

I fact, the value for such a niche boutique engineered product seems pretty decent. Just look how much Swiss watches cost.

peteforde 6 hours ago||
Like I said, I was hoping that it would be closer to what an iPhone costs so that a lot more people can justify buying one.

I believe that it's better for their long-term viability if they sell 1000 for $2000 instead of 300 for $4400.

joe_mamba 6 hours ago||
>Like I said, I was hoping that it would be closer to what an iPhone costs so that a lot more people can justify buying one.

And as I said, the realities of profitably shipping boutique developed and manufactured HW, are vastly different that what you'd wish for them to be, if your only reference is products from the likes of Apple. It doesn't matter what you hope for, the math of economics is what dictates the end result.

>I believe that it's better for their long-term viability if they sell 1000 for $2000 instead of 300 for $4400.

That's like wanting 9 women to deliver a baby in a month.

Why doesn't Apple choose to sell 100 million units of their iPhone 17 Pro Max at 700€, instead of selling 30 million units at 1300€, so more people can enjoy it?

sgt 37 minutes ago||
Nothing but respect for Bridges. Also happens to be my all time favorite actor. This looks like a fascinating project and a genuine attempt to make films better.
ajkjk 43 minutes ago||
the copy on this page is so grating. not uncommon but man can't anything just be sincere instead of fake marketing bullshit?
sgt 37 minutes ago|
They use AI for that probably
anta40 2 hours ago||
I unserstand this camera is pretty popular among street shooters/photodocumentary folks.

Personally, I prefer less distortion and XPan is the better choice for that (and of course interchangeable lens support). Too bad it's bloody expensive nowadays and since the shutter is battery-dependant, you just have to accept one day it may become a paper weight.

ehnto 1 hour ago|
A decent electronics repair shop/individual should be able to replace the battery with an equivalent, it'll be worth it given the cost of them. I wouldn't be surprised if camera repair joints would consider it unsavable but the expertise will be at an electronics repair place.
isatty 1 hour ago||
I don’t get the hype. I own, use and also completely love my xpan so I like the format, wideluxx isn’t even close to that.

You get none of the Hasselblad glass and distortion (which I guess is what people go for with this?) for more than 100% the price of an xpan?

Yes I do admit that the xpan isn’t made anymore but imo it’s still king even if you have to buy another one.

ares623 1 hour ago|
They're apples and oranges. But aren't the Xpan's going for a similar price if you include a lens?

The Xpan is electronic so when it dies, there's a very low chance it can be fixed.

This one is fully mechanical so has a better chance over longer periods.

post_break 3 hours ago||
This is neat, but I will stick with Instax wide. With a $1000 mint body you can get full control of the film. Is it the same aspect ratio? No. But I can get film at Target and it’s instant. Very cool, any analog film is awesome, but this price just isn’t sustainable.
tambourine_man 2 hours ago||
I was trying to understand what’s new in this version compared to the old one. From the site:

What Has Changed

  - Modern precision
  - Serviceable parts
  - Modern glass
  - Improved rewind
  - Custom finishes
Which is a bit too vague for my taste.
ares623 1 hour ago|
It says enough that the parts for the new version aren't compatible with the old (which is unfortunate)
milleramp 37 minutes ago||
It really ties the room together.
michrassena 2 hours ago||
It's neat that this exists, and I'm happy that people are still funding these kinds of projects.

But 6x17 panoramic cameras exist at a price point with money left over for film and processing, a much larger negative, instant shutter, flash sync, wireless, more space than a nomad, etc.

freetime2 5 hours ago|
I'm glad that this exists. I hope Wideluxx is able to make a profit and remain in operation.

But for me, while I think film is cool, that's one rabbit hole that I have no interest in going down personally. And if I did, I would probably buy used vintage gear rather than spending $4,400 on a new (and extremely niche) film camera.

Digitial photography and retro film simulations/filters are good enough for me if I want to add some "character" to my photos. And ideally most of the character would come from the subject rather than the medium. But I get that lots of people derive inspiration from the process and the medium - and that's why I'm glad things like this exist.

tedggh 5 hours ago|
It sounds like you are not the customer for this camera.
freetime2 4 hours ago||
Probably not.

But I do think it's cool and look forward to seeing reviews when people start getting their hands on them.

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