Top
Best
New

Posted by andsoitis 5 days ago

Stop big tech from making users behave in ways they don't want to(economist.com)
307 points | 182 comments
wxw 5 days ago|
https://archive.ph/3HkyR
beloch 5 days ago||
How much time you spend on something has become a metric of success in both gaming and social media.

I occasionally play a perpetually-in-alpha AAA+ game (I won't name it to avoid the flames) that recently asked users to fill out a questionnaire. At no point did it ask how they could make my time spent in the game more fun or awesome. They did explicitly ask, "What can we do to make you spend more time in game?". The focus was clearly on quantity, not quality. This made me realize that, perhaps, I should stop playing this game.

Social media and games use all sorts of dark patterns and engagement bait to keep you clicking, but no concern is given to giving back. There is a complete absence of awareness that the best forms of entertainment enrich and then end. If they were to provide an amazing but brief experience that changes regularly, people would come back again and again. They don't need to spend hours on it every single day to feel they're getting value and justify opening their wallets. Doom-scrolling and spending excessive time grinding in games will only make you feel stressed out and unfulfilled. Customers need to realize this and start voting with their wallets for experiences that end.

We need to turn things around and say, "The light that burns half as long burns twice as bright!"

NemoNobody 5 days ago||
This is a rather easy fix - we all just need to start leaving games open, save a game, leave it on, go to work, come back load the save and play, or just alt-f4. I watch a lot of Asian content that used to be practically impossible to watch legally. I actually intentionally used a site that would constantly be "visiting websites" in the background, thousands of sites would be visited in a short time - I don't really see ads on the Internet but when I did, they no longer made any sense - my actual internet activity was a small percentage of my the activity that was tracked. I have spent hundreds of hours in games I've literally never played.

Make their data junk.

nsagent 5 days ago|||
I learned that lesson nearly two decades ago when I first started as a game dev straight out of school. I had much less free time and began appreciating shorter games with focused experiences that ended relatively quickly (6-8 hrs). This allowed me to experience more variety.

Unfortunately, games keep getting longer and longer with more and more filler. The problem is that many gamers complain loudly when games are short. There are comparatively few games that buck the trend. Now, I play very few games as a result.

m463 5 days ago||
Yes, I appreciate a long game.

But you're right comparatively few games give you "more game" vs "more filler"

For example, I liked factorio because I was always struggling with the "current paradigm" and trying to get to the "next paradigm". For example, coal powered furnaces vs electric furnaces. Or conveyor belts vs trains.

But some games just make themselves longer by just turning the knobs on grinding.

I guess this is like novels vs short stories. And we are seeing the same sorts of things where the story arc is stretched over a long series of books and content is fluffed up a bit.

prawn 5 days ago|||
I try to explain to my young teenage son what he misses by playing a near-perpetual game like Fortnite. In the years that he might spend in that, my equivalent time was put into dozens of games across various categories, and memorable levels, stories and moments.

I miss those days where the measure of success was having someone play the game at all and enjoy it, not how long they might be locked into your product to the detriment of anything else in life.

One tactic against Fortnite has been to say "Yes, you can play on the console this evening, but not Fortnite and instead choose from one of these games." That at least encouraged him to play through Horizon Zero Dawn, as an example.

port11 4 days ago||
The game he’s playing is different from what you expect, speaking as a former LoL addict. Fortnite is barely interesting when compared to most other games, but the skill progression and fast pace make it hard to put down.

I think that’s where League gets you as well. New champions. New items. Oops, just redid the skill tree. Oh hey, balance changes. All while you’re trying to go up in rank. It feels like work — and has in fact become a job for some —, but can be incredibly fun and addictive.

I’m glad I’m out of it, and instead get to play my good ol’ Steam collection.

ceheaaf 4 days ago|||
I have ~13,000 hours in DotA (and several thousand in other strategy games, and an erstwhile career in game development).

I'm a noob, the depth of the game is still unfathomable to me.

Every time I sit down to play, the game feels richer, more nuanced. The minds I encounter striving for the same joy of mastery come alive and reveal themselves - you'd be amazed how much personality can come through mouse clicks.

I take better care of myself because if I'm in a bad mood or mindset, I won't be able to play good dota. It's a litmus test for my current mental and emotional state.

Oh, and it keeps my ego in check: If you're playing for yourself, you will lose. It's better to work together on a suboptimal plan than announce you're correct and sabotage the team. Humility complements skill.

I find most other games boring - I don't play for story, I play for depth and nuance of mechanics, for connoisseurship and mastery. Most video games are on-rails; may as well watch netflix for all it demands of you. Having a wide variety of colored candies does not make a diet.

You get out of games what you put in, in my opinion.

port11 4 days ago||
> You get out of games what you put in, in my opinion.

Fair, although what you get out of League is a lot of stress and abusive teammates. Of course you also get tons of fun and challenging matches that make it worth it. But…

I have about 8k hours on Factorio, and about half that in Terraria. Another 5k in Civilization V. Now: are they more enjoyable and enriching than a MOBA? Do they have better mechanics and provide more happy memories? Yes on all counts.

Of course we all enjoy different things :) And hey, in DotA you have a really cool sniper!

prawn 4 days ago|||
I've played it with him and can appreciate a lot of things about it. But what he finds exciting (new gimmicks, mostly), I find annoying. I liked my usual guns and favourite haunts!
MikeNotThePope 4 days ago||
Ha, it’s like a service asking me which ads I’d rather see. No ads is never an option.
ngriffiths 5 days ago||
Sure, making instagram as addictive as possible seems bad but I disagree with the framing a bit. Dark patterns get users to do things they don't want, that's why they get super annoyed at the design or the process or the outcome. Addictive apps are a different thing to me.

I don't think it's that compelling to say "obviously no one wants to be on Instagram and they're getting manipulated into it." ...yeah they do! The question is can you make a compelling case that spending time on it is harmful.

dd8601fn 5 days ago||
This reminds me of the TikTok ban that lasted all of twelve seconds.

I’ve been using the internet for longer than I care to admit, and I’ve never seen anything like it.

It was like 300 million junkies all lost their drug supplier at the same time.

Terr_ 5 days ago|||
> This reminds me of the TikTok ban that lasted all of twelve seconds.

That timeline has way more to do with the corrupt politicians than consumer behavior.

_______________

Both in the sense that the original semi-bipartisan law should've been ruled unconstitutional [0], and also in how the Republican party turned around and broke portions of that law for months until Trump could ensure the assets were handed to his major donor buddy--and fixing none of the original PRC influence issues. [1]

[0] https://www.aclu.org/news/national-security/banning-tiktok-i...

[1] https://www.techdirt.com/2025/12/19/tiktok-deal-done-and-its...

xg15 5 days ago|||
I found it interesting that congress never took issue with any other social media platform, and was fine with TikTok once again as well after it was sold to an American owner.

So looks like politicians never had any problem with the addictiveness of social media, they only have a problem when it's used by foreign adversaries and not by domestic companies...

XorNot 5 days ago||
Absolutely no one was running it on "social media is harmful". The policy was overtly that it had to be American owned.
NickC25 5 days ago|||
>and also in how the Republican party turned around and broke portions of that law for months until Trump could ensure the assets were handed to his major donor buddy--and fixing none of the original PRC influence issues. [1]

Are you even remotely surprised by that? Honestly.

thinkingtoilet 5 days ago||||
That's literally what it was. These technologies are addicting. Is it as bad or the same as heroin? No. However, they are designed to be addicting.
shimman 5 days ago|||
Well seeing how we are all granted with one single life, maybe we should be more upset at things that take away our valuable time and replace it with things that make us angry? Who's to say that these things aren't worse than heroin? Lots of people would argue otherwise, I'm becoming one of them myself. Heroin only impacts one individual, social media impacts every connected person on the planet.

Mass misery is still misery.

Anthony-G 5 days ago|||
> Heroin only impacts one individual

I have to disagree with this. Having talked to heroin addicts in the past, I was told that the heroin addiction destroyed their relationship with their families and their friends, causing heart-break in the process (particularly for mothers). They use everyone around them so that they could get their next fix: borrowing, constant cajoling and stealing results in alienating them from everyone in their social circle – other than fellow junkies.

When cut off from family and friends, junkies resort to begging, stealing, street prostitution, shop-lifting and other petty crimes, all of which have a negative effect on their community. Some junkies end up committing violent crimes which has a more destructive effect on society. They often end up in debt to their dealers and commit other crimes at their behest.

All these things are much worse when the junkie is a parent or has others depending on them for a safe and secure family life.

Also, in my country (Ireland), heroin junkies also place a huge burden on the health service. Their chaotic lives result in multiple health issues and they take up a significant portion of hospital beds.

bheadmaster 5 days ago|||
We should, but we also shouldn't decide what other people consider proper use of their time
nathan_compton 5 days ago||
I don't think this is obvious at all. I think its a reasonable function of the state to pursue policies that improve the mental and physical health of its citizens, partly because the negative effects of an unhealthy population are not limited to the individuals who are unhealthy. Liberty is great. I wouldn't want to live anywhere where it wasn't one of the primary goals of a society, but there is no stone tablet from God saying its needs to be the only goal a society can set.
bheadmaster 5 days ago||
When you say "a society" sets a goal, it always implies a ruling group of people imposing their view of the common good unto everyone.

How do you make sure that whoever makes that choice makes it in a way you yourself will agree with?

nathan_compton 5 days ago|||
I think a mature person accepts some compromise with society at large. How do you make sure your wife always wants to do what you want? You don't. You live with other people, depend on them, pay for them when they are sick or poor (one way or another). You can't escape society. All that the libertarian view appears to do is make everyone miserable with externalities that a properly functioning state would regulate out of existence.

People's lives are ruined by gambling all the time, for instance. It is dumb to pretend like the pleasure a few people get out of it is worth someone betting away his family's welfare. It is ok to just decide "this needs to be regulated." Not everything is some intractible philosophical mystery that no consensus will ever coalesce around. Not every single thing every single person wants needs to be taken seriously.

fireflash38 5 days ago|||
Do you seriously believe that is not happening now? Or that even a libertarian utopia could manage to achieve agreement?

If you're going to get philosophical, go all the way. Why have society at all because it's just people imposing their will on others? Or do you at least agree that there exists a line?

sokoloff 5 days ago||
Even though there clearly must be a line on some topics, many people think those lines should be placed to minimize the number of times people are forced to do something (or prevented from doing something) against their will.

It’s not at all obvious that “adults can’t have TikTok” is anywhere near the correct side of that line.

cmoski 5 days ago||||
Not as good as heroin either.
Nasrudith 4 days ago|||
I mean, if I add a bell to a tic tac toe game it is being designed to be addictive. It is triggering positive associative conditioning. I see 'designed to be predicting' as a misleading rhetorical device used to excuse control over speech. The 'fire in a crowded theater' of its age.
tty46 5 days ago||||
[dead]
advisedwang 5 days ago||||
> the TikTok ban that lasted all of twelve seconds

The TikTok ban successfully forced the sale of the US TikTok operations. I wouldn't be so dismissive of it.

oldmanhorton 5 days ago||
A year and a half later? Does that really count?
advisedwang 4 days ago||
Yes. It's a direct consequence. Such things just move slowly.
pembrook 5 days ago|||
> It was like 300 million junkies all lost their drug supplier at the same time.

No, it was not. It was actually nothing like that.

No babies were left to die because their parents were out searching for tiktok clips. I saw no people whoring themselves on the street just to see a few tiktok clips. I heard no stories of children stealing from their own family to get a few scrolls of tiktok. There was no people killing each other just to get a hit of tiktok.

Let's not trivialize something like drug addiction by comparing it to kids procrastinating by watching their TV phone app.

rjbwork 5 days ago|||
I think you're probably vastly discounting the amount of childhood neglect wrought by social media addiction on both the parent and child's parts.
pembrook 5 days ago||
No, I'm not.

The median child of a social media user (so basically, the median child) is vastly more well off than the median child of a heroin/crack cocaine user and its not even close.

The fact you're suggesting some level of equivalency is wild imo.

Glad I could draw attention to the irrational logic of the current "social media is evil" moral panic.

port11 4 days ago||||
Let’s not pretend like all drugs are equally addictive, or that some tech products aren’t even more so. You’re comparing TikTok to crack, but it’s much more like coming off E, where your life has no sense of pleasure or happiness for weeks/months (anhedonia, I think it’s called), and you’re left on edge for any source of contentment.
pembrook 4 days ago||
So you believe clinically diagnosable Anhedonia and ecstasy withdrawal is...similar to what happens if a teenager isn't allowed to watch tiktok for a few days...hrmmm.

I'm just astonished how hard all of the supposedly rational engineering minds of hackernews are falling for this classic moral panic. The crowd of mindless pitchforks is cringe.

It must be a cognitive gymnastics that makes people here feel more important. How powerful it must feel to believe your email job can addict and destroy the world...via...javascript scroll effects on...mobile entertainment apps.

I mean, how else do you rationalize the fact that you're paid as much as a heart surgeon to implement react components and reply thumbs up to messages on slack? All this doomsday cosplaying must help square the cognitive dissonance.

port11 4 days ago||
Come on, that’s not a fair take. Most of us build unimportant and mediocre things at best, but TikTok is especially designed for addiction, shortening of attention spans, and making you come back.

Instagram was supposedly the same, with Meta internally knowing that. They said it themselves, the teenagers couldn’t stop using Instagram even if they wanted to. I mean, isn’t that addiction?

I don’t need to feel important. I’m an addict trying to stay away from my triggers. It’s not Instagram, but I also know how that one feels, because I had an account for years. Of course I’m not saying it’s exactly like a drug — any drug —, but that to dismiss the very real, very negative design of these tools is also folly. They hijack the same brain chemistry, to similar results, and a different scale of recovery.

No, developers aren’t special. Nobody in tech is. But Instagram themselves, in their own document, are basically admitting to behaving like a very capable dealer of a neural drug.

ori_b 5 days ago||||
True facts. My friend spent an entire day without weed once, and he killed 3 people, and abandoned seven babies. Four of which weren't even his!
pembrook 5 days ago||
Not sure if you're aware opioids and crack exist.
prolly97 5 days ago|||
[dead]
funimpoded 5 days ago|||
> I don't think it's that compelling to say "obviously no one wants to be on Instagram and they're getting manipulated into it." ...yeah they do! The question is can you make a compelling case that spending time on it is harmful.

I want to follow news and deals from a handful of vendors and local businesses I like a lot. The best way to do that is following them on instagram. It’s the only reason I signed up and installed the app. If it’d been one or two, I’d not have bothered, but it’s that way for lots of them.

I never want to see the “feed”. I would disable it if I could. I would make it default to my “following” view if I could. Instagram so very much wants me not to do that that they went out of their way to make it impossible to achieve that even with iOS’ built in shortcut-like system (you used to be able to).

As a result, sometimes I get distracted by one or two of the top items on the feed. That doesn’t mean I actually want to see them. That I open the app once every couple days doesn’t mean I like the app. I think it’s terrible.

People taking what folks do with a sharply constrained set of options as an expression of “why they want” or revealed preference or whatever is frustratingly wrong.

throwaway27448 5 days ago|||
> I don't think it's that compelling to say "obviously no one wants to be on Instagram and they're getting manipulated into it." ...yeah they do!

I can't say I know anyone who defends extended social media usage. Do you?

InsideOutSanta 5 days ago|||
I absolutely did not want to go to these websites and did it anyway. I ended up blocking them in my hosts file to get me to stop.
thedougd 5 days ago|||
It's wild. I reinstalled Facebook to sell some things on Marketplace. Thirty minutes later I'm doom scrolling through shit I wouldn't have sought out. I uninstall the app after I no longer have items to sell.
ngriffiths 5 days ago||
Good point. You sort of have a purpose for opening it up, then you get distracted, or fired up or whatever, because the app just unloads tons of information at you.

I sort of claimed that everyone enjoys it when they use these apps, maybe it's better to say they are likely getting something out of it in that moment. This could be kind of a bad deal - people make bad deals, and repeat old ones all the time. Other times they delete the app once they realize it.

rconti 5 days ago|||
What we've lost in social media just makes me so sad. I hate that reels/stories have become the "new" way of sharing things (over the past 10 years).

I took a trip to Yosemite last weekend and took the (rare) opportunity to post a reel. All of the comments and reactions are DMs. It feels so lonely and weird and isolating. Who asked for this?

I miss the days where you shared things, and people actually commented on them and interacted with each other as well as the poster. And where it wasn't ephemeral.

wormy745 5 days ago||
Do you think Instagram/Facebook is a wolf in sheep’s clothing, or a sheep with fangs?

By that I mean- is the product addiction, with a shroud of media, or is it media which just happens to be addictive.

thewebguyd 5 days ago|||
They are the wolf. The product is the user's attention, they are ad delivery networks disguised as "social media."

The entire revenue model is based on on engagement and clicks, the product is incentivized to maximize time spent on the service at any cost. Addiction is a core engineering requirement.

micromacrofoot 5 days ago||||
they know what they're doing, they've tried to bury the evidence but their own internal studies have shown addiction and harmful psychological effects in children

facebook in the past has done tests of emotional manipulation on their users without informing them

they're rotten from the head down

fsflover 5 days ago||||
> is the product addiction, with a shroud of media, or is it media which just happens to be addictive.

It's the former, by design:

https://news.ycombinator.com/item?id=24579498

https://news.ycombinator.com/item?id=26846784

altmanaltman 5 days ago|||
they are the Shepard, we are the sheep, ads/media are the wolves that also have a deal with the shepard.
noosphr 5 days ago||
I'm so happy the economist is converting this important topic.

Now if only the dick heads running this complete rag could listen to the wonderful people who wrote that enlightened piece and let users unsubscribe: https://www.reddit.com/r/assholedesign/comments/rli0u9/how_t...

ruszki 5 days ago||
It seems much better now. At least in the EU. 4 years ago I had to do the same to change my address to a different country. Now I could do it with a simple form. It seems that I can cancel my subscription also without chat/call.
arduanika 5 days ago|||
It's educating you about economics, exactly as advertised, what's the problem?
bloqs 5 days ago||
Jeez. I actually stopped short of reading the article because of this screenie
sunandsurf 5 days ago||
IMO recommender algorithms and other dark patterns like infinite scroll should be turned off BY DEFAULT on these apps. That way those people who want a dose of brainrot still have the option to do so but most of them get a little help to turn away from screens (I never heard anybody say they want to spend more time on social media).

I've written more about this here: https://klemenvodopivec.substack.com/p/recommender-systems-n...

djoldman 5 days ago||
From the corporate POV, the lesson remains: never ever ever conduct research that could lead to a conclusion that your product/service can harm in any way, unless you know how and intend to fix/change it.

The most important evidence was just internal research saying exactly what the plaintiffs wanted.

Animats 5 days ago||
There are two separate issues: addictive technologies, and mandated technologies. Instagram and TikTok are examples of the first. Google Play Store and Microsoft 360 are examples of the second. The second is more of a concern than the first.

Google Chrome is trying hard to become a mandated technology, but hasn't quite succeeded yet.

nalekberov 5 days ago||
The Irony is that in order to read this entry I had to pass a cookie wall, which gave me only ‘Accept all’ and ‘Manage’. Then I couldn’t read it, because I had no subscription.
y0eswddl 5 days ago||
the author has no control over that
Aurornis 5 days ago|||
The publication did not force the author to publish their works on their site.

The author made a choice to publish there. They want the paywall, because that's how they get paid for this writing.

nalekberov 5 days ago|||
She had, apparently.
2OEH8eoCRo0 5 days ago||
> An internal memo found that 12-year-olds were three times as likely as 32-year-olds to stay on Facebook for the long term, despite the platform nominally requiring users to be at least 13; the memo concluded that Facebook “should consider investing more heavily in bringing in larger volumes of tweens”.
ViktorRay 5 days ago|
100 years from now the descendants of the engineers who work at Big Tech will be looked upon by their descendants with the same shame that people nowadays look at ancestors who were involved in tobacco.
2OEH8eoCRo0 5 days ago|||
I don't think it will take 100 years, the world is already souring on big tech.
colechristensen 5 days ago||||
>people nowadays look at ancestors who were involved in tobacco

Huh? Does anyone actually care any more? The kind of moralizing busybodies that spend their time shaming the tobacco industry are few and far between.

adi_kurian 5 days ago|||
As someone who had a brief stint consulting for Big Tobacco, I can assure you that people care a lot.

RJ Reynolds does not have their pick of the most elite graduates. Most of them would be ashamed to tell their friends and family, no matter the salary.

AngryData 3 days ago|||
Yeah I don't know why people are downvoting. Not for one second would I or anybody I know care about someone in the family having been a tobacco farmer any more than they would care about someone growing alfalfa.
selectively 5 days ago|||
This is an outrageously dumb thing to say. BIg Tobacco knowingly sold a product that physically addicted (the only real form of addiction) its users and killed them.

Facebook is not that.

treyd 5 days ago|||
Facebook ran experiments on on unknowing teenage girls to study how being shown negative content leads to negative mental health outcomes, which has lead to suicide.
dijksterhuis 5 days ago||||
> physically addicted (the only real form of addiction)

https://journals.sagepub.com/doi/10.1177/26318318221116042

snippet from the abstract

> Contrary to the earlier notion that addiction is predominantly a substance dependency, research now suggests that any source or experience capable of stimulating an individual has addictive potential. This has led to a paradigm shift in the psychiatric understanding of behavioural addictions.

dopamine, the little “hit” you get on social media sites or when you get a “ping”, has a massive role to play in behavioural addictions. and with behavioural addiction it basically causes the same stuff in the brain that cocaine etc does (very simplified explanation).

also, i’m a recovering drug addict. and i can tell you for sure from my lived experience that addiction is definitely not limited to physical stuff like drugs. xD

Nevermark 5 days ago||||
> Problem gambling (PG), also known as pathological gambling, gambling disorder, gambling addiction or ludomania, is repetitive gambling behavior despite harm and negative consequences. [0]

Addiction isn't just [chemical in blood stream] -> [addiction]. Addiction involves many steps, many of them in the brain, and many of those reactive to non-physical events.

[0] https://en.wikipedia.org/wiki/Problem_gambling

b00ty4breakfast 5 days ago||||
>the only real form of addiction

gonna need a citation on that one, dawg

sandy_coyote 5 days ago||||
Gambling is conventionally considered addictive, but the user isn't ingesting chemicals. I don't think a physical/non-physical binary really stands up under scrutiny. I mean, aren't all addictions physical insofar as they stimulate the body to produce neurotransmitters?

Plus, smoking doesn't kill people; its pathological outcomes do. Similarly, looking at a phone screen might hurt a user's eyes, but it won't kill them; however, the decisions that user makes over time due to the effects of the subject matter they interact with might definitely put them at risk. And if aspects of that subject matter are deliberately amplified for their addictive properties, should platforms be regulated to control this?

vrganj 5 days ago||||
Wellll....

https://www.npr.org/sections/shots-health-news/2025/06/18/nx...

ambicapter 5 days ago|||
Depression is not death, but it is still a loss of life.
selectively 5 days ago||
No.
metalman 5 days ago|
Step by step I am slowly backing away from any technology that I dont like, sometimes going to ridiculous lengths to bypass certain imposed aysmmetric requirements, up to and including abandonment. Nothing in my house beeps. My only online subscription is for web space. At this point it has become fun, as I have stoped reacting, and am experimenting and planning ahead, while figureing out ways to increase my income, while reduceing my personal spend
More comments...