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Posted by PriorityLeft 16 hours ago

Cloudflare to cut about 20% workforce(www.reuters.com)
https://blog.cloudflare.com/building-for-the-future/
821 points | 540 commentspage 2
tsh3lley 9 hours ago|
If you were impacted Magnetic (AI Tax Prep for CPA firms) is hiring senior - staff level engineers in SF https://www.ycombinator.com/companies/magnetic

I interviewed at cloudflare in ~2020 and didn’t get the job - everyone I met during the process seemed really smart and kind though. Would love to work with some of those people

Email me subject “cloudflare” if interested - thomas@ our domain (I am the cofounder)

kgk9000 3 hours ago||
"We are reorganizing for the agentic AI era" reads better than "our gross margin is compressing, our SBC is too high, and our growth is decelerating." Both descriptions could be true; only one gets you a flattering blog post.
alex_suzuki 1 hour ago||
> The way we work at Cloudflare has fundamentally changed. We don’t just build and sell AI tools and platforms.

Anyone else stumbled over that part? That is not at all how I perceive CF.

2ndorderthought 11 hours ago||
It's such a bad time to be laid off right now. The competition is ridiculous. I have to compete with like 100k world class employees. Best wishes cloudflare former employees. I hope some of you make new companies and hire other geeks who are on their butts. A lot of us at other companies got the boot with no severance or early stock vestings. It could be worse!
root_axis 11 hours ago||
The AI argument doesn't make sense to me for layoffs. If AI is making the company more productive then there's an incredible opportunity to use the existing workforce to tackle the massive backlog of important work. A big layoff only makes sense if there is no more useful work to do or you're killing products.
parliament32 7 hours ago||
It's AI but not in the way you think.

AI usage is getting expensive since Anthropic et al are turning the screws, and that money has to come from somewhere. Reducing AI usage is blasphemy of course, so cutting headcount is the only path forward.

jazzyjackson 6 hours ago||
Is there no one figuring out ROI on AI spend vs human payroll? I can't make sense of this idea that companies are firing productive employees because they're spending too much money on AI that isn't doing anything for them... they still hope chatbots will be worth it in the future?
blitzar 5 hours ago||
> ROI on AI spend

You say that shit like that at the top table and you will be gone within the hour.

FartyMcFarter 4 hours ago||
The FOMO is real with execs and AI.
farfatched 6 hours ago||
It's not that simple.

The marginal gains are inevitably diminishing (since you pick the lucrative options).

There's a practical rate at which work can be done, limited by all sorts of things like organisation friction, how fast customers are willing/able to adopt new features, and how fast you can learn from it.

Arguably AI can improve all of these, but those improvements might not be happening as fast as CloudFlare are able to pump out features.

Further, this is all exacerbated by upper management having to made decisions at the nth derivative. Meanwhile, salary costs you now. You might foresee vast riches in future, but you have to remain solvent and competitive until then.

These all points towards layoffs. There are many factors that point towards keeping employees.

How to decide? No idea. Rightfully no one trusts me to make these!

pier25 13 hours ago||
My read of this:

Their AI costs have increased 600% but this hasn't translated into actual revenue. Also they are probably projecting AI costs to keep growing. They've done the math and at some point it is going to affect their bottom line.

Reducing or limiting AI usage would be inconceivable given Cloudflare itself has invested on AI and is selling AI services. Instead they've opted for reducing about 20% of their head count.

rishabhaiover 12 hours ago||
I don't think so. I think this is a common narrative in Hackernews when layoff news are shared. All the people I talk to in the industry positively confirm a boost in productivity. Its contribution to actual revenue could lag but it is present and confirmed by many.
amazingamazing 1 hour ago|||
Which public companies that do NOT sell AI have posted that AI has boosted their revenue?
trashface 10 hours ago|||
It has boosted my productivity in my side projects but its nothing I can monetize. Maybe companies have the same problem.
minimaltom 11 hours ago||
Nah, even insane token costs don't come close to the costs of labor.

Most likely this is just 'AI-washing' - dressing a layoff for economic reasons (such as propping up their shrinking margins) as something more palatable to investors (AI).

alyxya 15 hours ago||
I dislike the title because it doesn't clearly state it's a layoff. "Building for the future" gave me the impression that it's about some major new initiative with a roadmap outlining plans.
dang 8 hours ago||
Yes. We've since changed the top link to a third-party article. We prefer to do this with corporate press releases* - this is probably the #1 exception to HN's "please post the original source" rule (https://news.ycombinator.com/newsguidelines.html). If anyone sees a better third-party article, we can change it again.

(Edit: it's not really an exception because the purpose of a corporate press release is usually to obscure the main story, which means it's misleading, so by HN rules we should change it.)

(Edit 2: I feel like I should add that this isn't specific to Cloudflare! It's literally a generic problem.)

* https://hn.algolia.com/?dateRange=all&page=0&prefix=true&sor...

Imustaskforhelp 8 hours ago||
Thanks for changing this dang, I and all of us really appreciate the work that you do towards hackernews :-D

Have a nice day!

wavemode 14 hours ago|||
Maybe I've become cynical and jaded, because when I saw the title I immediately thought to myself "oh, Cloudflare's announcing a layoff."
operatingthetan 14 hours ago||
The corporate speak isn't working if people instantly know what it means!
ceejayoz 12 hours ago|||
It's like slurs; an ever-moving target.
FeteCommuniste 11 hours ago|||
Even so, "Daddy needs a new yacht" might sound too insensitive.
JustSkyfall 15 hours ago|||
It's interesting how every time there's a layoff, the blog post always has a title like "Preparing for what's next" or "An update on our workforce" or "Getting ready for the agentic era"!
layer8 3 hours ago|||
They should make it “Good news, everyone” like in Futurama.
kristianp 14 hours ago|||
The title should be something like "Cloudflare reducing workforce by more than 1,100 employees globally".
dang 8 hours ago||
Yes, and such titles (whose purpose is to not say the thing) fall under "misleading" in https://news.ycombinator.com/newsguidelines.html.

We've changed the title along with the URL - see https://news.ycombinator.com/item?id=48058224.

strongpigeon 8 hours ago|||
I’ll never forget how when I was at Google, every email with subject line “An update on X” meant X was getting axed. Like, just say so in the subject line…
FartyMcFarter 4 hours ago||
It got to the point where people were sarcastically posting "An update on <myself>" when sending goodbye emails.
keybored 15 hours ago|||
Two days ago: “Today I've made the difficult decision to reduce the size of Coinbase by ~14%” (layoffs) https://news.ycombinator.com/item?id=48021368
ignoramous 11 hours ago|||
> "Building for the future" gave me the impression that it's about some major new initiative...

If you'll believe them, it indeed is:

   ... [the Leadership at Cloudflare] have to be intentional in how we architect our company for the agentic AI era ... reimagining every internal process, team, and role across the company.

  ... [This layoff is] not a cost-cutting exercise ... [but] Cloudflare defining how a world-class, high-growth company operates.

  ... We don't want to [mass layoff] again for the foreseeable future. 

  ... [Cloudflare] cannot rest on the workflows and organizational structures that worked yesterday. We're confident that [Cloudflare] will be even faster and more innovative [after layoffs] ...
dd8601fn 9 hours ago||
They're architecting their company for an agentic future? They're reimaginging the definition of a world-class, high-growth company? They're not resting on the workflows that worked yesterday? blegh

What the hell does any of that actually mean? Like in real life words? Because that much corporate bullshit really sounds like it is a cost-cutting exercise.

rvz 14 hours ago|||
This is what the true definition of "AGI" is.
doggo_mate 15 hours ago||
Welcome to the corporate world
fuddle 15 hours ago||
It looks like they are using the "agentic AI era" as an excuse to restructure in order to boost margins. GAAP gross margin dropped ~5 points YoY (76% -> 71%)
dilyevsky 5 hours ago||
Gross margin doesn't include r&d and it looks like a bunch of engineering was laid off too
louiereederson 15 hours ago|||
Yikes, so incremental margins are in the 50s. I think this says it all.
keybored 14 hours ago||
Whatever the play here they can’t be angling for any external PR or internal morale boost. What if they wrote: “This is a tough economy and we have to tighten our belts.” Maybe that’s naive of me. Bad signal to investors as opposed to insignificant employees and commoners (PR)?

But contrast with this:

> The way we work at Cloudflare has fundamentally changed. We don’t just build and sell AI tools and platforms. We are our own most demanding customer. Cloudflare’s usage of AI has increased by more than 600% in the last three months alone. Employees across the company from engineering to HR to finance to marketing run thousands of AI agent sessions each day to get their work done. That means we have to be intentional in how we architect our company for the agentic AI era in order to supercharge the value we deliver to our customers and to honor our mission to help build a better Internet for everyone, everywhere.

What is this even saying? We use a lot of AI. And not just for other people... for ourselves. This means that: we need to be intentional?

What is a regular, not-investor, person supposed to glean from this? We’ve hit the automation jackpot: some of you will be fired, some of you will get more work for the same pay?[1] Along with shoving your face with euphoric buzzwords “AI era”, “supercharge the value”.

I must surmise that whatever PR and internal morale blow (?) matters so little to them. They are not at all afraid of any backlash from any lowly people.

[1] Again. This paragraph isn’t saying anything beyond that they are using AI and ho-ho things are a-changing. So one has to guess.

FeteCommuniste 11 hours ago||
Wonder if they used AI to write it. "We don't just [x]. We [y]" strikes again.
throwaw12 2 hours ago||
People who lived through 2001 and 2008 crashes, did it look like this or was it even worse than what's happening these days with so many layoffs?
MontgomeryPy 14 minutes ago||
2001 affected tech mainly, so a lot of folks went to other industries still hiring. And 2008 affected other industries more than tech, so the inverse.
borplk 1 hour ago|||
I don't remember 2001. But 2008 tech job market was way wayyy better than today.
kypro 2 hours ago|||
2008 really wasn't that bad if you were in tech...

No idea about 2001, but I've heard it was fairly rough. More recently I've seen people say now it's harder to find work today, I think in part because in 2001 it was mostly tech companies laying off talent, while corporates who were less impacted by the dot-com bubble were still building out their engineering teams.

roryirvine 48 minutes ago|||
The problem with the 2001 dot com bust was that it came on the heels of the telecoms downturn, so the two biggest (at the time) tech sectors were in trouble simultaneously.

Yes, there was still corporate IT - and some areas like finance were positively booming. But for online retail, media, advertising, etc it was a wasteland for 4-5 years. Plenty of people never found a way back into the industry.

To me, it felt much worse then than it does now (though perhaps the USA is being hit much harder at the moment).

2008 did hit tech but, outside of finance, the shock was over much quicker. The effects on the bricks & mortar economy were more obvious, though, so it got covered more in the media.

kilroy123 1 hour ago|||
I agree. It was still ok for most people in tech. Maybe rough for that single year. After that is was nothing but boom times.

I can't speak to 2001.

This feels like something much worse and weirder.

nonameiguess 51 minutes ago||
2008 the global economy came somewhere between hours to days of completely crashing if AIG hadn't been bailed out. Other than Covid, it's only the second time in the past 50 years unemployment hit double-digits, the other time being the early 80s recession in the wake of the 1979 energy crisis, which saw inflation go as high as 13.5% and the prime interest rate hit 21.5%. You're probably only concerned about your own industry, but even now, unemployment is still around the lowest it's been since WWII outside of the past couple of years and the late 50s.

It'll be another 40 years hopefully to get a full lifetime of experience and see how I ultimately feel about this, but right now, my sense is software saw a huge boom in the 2010s, a la aerospace in the 60s and finance in the 90s, and it isn't going to die, but that boom was never going to last forever, either. Being a specialist surgeon was always the only true close to guarantee you'll make half a mil annually with supreme job security. Everything else sees booms, busts, regional disparities, and power laws that make it hard to even talk to each other about it because nobody's experience is universal. Even now, in my particular niche of the industry, I don't know anybody who's been laid off. My own company and our competitors are not exactly drowning in cash (I work largely on commission and it's been a terrible quarter), but we're expanding headcount, not reducing.

Conversely, in the 2010s as software boomed and I did terrifically, basically my entire family is in trades and it was totally different for them. Drastic cyclical instability, projects started but then canceled all over the place, injuries, bankruptcies, drug addiction, prison terms. But that's also in California. I live in Texas and construction here seemingly mostly stayed in the boom state. All the tradesmen I know from here rather than family did much better. We also had roughneck as a lucrative fallback option for anyone that didn't mind living in the middle of nowhere thanks to the fracking and shale booms. Computer geeks from 2006 to 2021 or so also had that kind of easy skill transfer fallback thing thanks to the boom in computational data analytics due to advances in data storage and machine learning technologies.

We might even do well to remember that hyperscalers drowning in ad money for the past 20 years had a practice of intentionally overhiring to hoard talent but not give them anything productive to do, putting them into restrictive NDAs and non-competes largely to prevent them from starting their own companies or working for competitors. If that practice is ending, it floods the labor market, driving down wages, and reduces industry-wide employment metrics, but it's not death of the profession so much as ending a market distortion. Maybe it even supercharges entrepreneurialism, but right now we just seem to see a boom in the "solo indie dev" putting out reams of slop. At some point, people have to actually work together and have a real product vision that solves a problem other than using AI to make dev tools to harness AI for making more dev tools.

mayurpipaliya 14 hours ago|
Yikes, this sucks.

It is ironic that Cloudflare is letting go 1100 of employees, while roughly 6-7 months ago, they were aiming to hire 1111 interns.

Article: https://blog.cloudflare.com/cloudflare-1111-intern-program/

aniruddh__s 12 hours ago|
They're still keeping the interns. Feels very much like a 'replacement'.
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